COLGATE PALMOLIVE INDIA LTD.

Disclaimer
This Presentation and its related publication, release, webcast or communication (together the Presentation) is for general information purposes only.
This Presentation does not solicit any action by Colgate-Palmolive (India) Limited (the Company) based on the material contained herein. Nothing in
this Presentation is intended by the Company to be construed as legal, accounting, investment or tax saving advice.
This Presentation includes statements that are, or may be deemed to be, forwardlooking statements(except for the historical information). These
forward-looking statements appear in several places in the Presentation and are based on certain expectations, assumptions, anticipated developments
and various other factors which are not limited to, risk and uncertainties regarding fluctuations in market share, earnings, market growth, intense
competition and the pricing environment in the market, consumption level, ability to maintain and manage key business stakeholders and external
factors having impact on the conduct of the business not limited to inflation, currency fluctuations, climatic changes, political and regulatory
environment, Government policies and changes in international oil prices etc.
The Company, therefore, in no way assures, represents, warrants, guaranty, undertake, express or imply, given that such statements, views, projections
or forecasts are correct or that the objectives of the Company will be achieved as contained in the Presentation. The Companys actual results of
operations, financial condition, stability, liquidity, and the development of the industry / business sector in which the Company operates, may differ
materially from those suggested by the forwardlooking statements contained in this Presentation. The Company may alter, amend, modify, revise or
make necessary changes in any manner to any such forward looking statements contained herein including but not limited to oral forward looking
statements as may be required from time to time on the basis of any subsequent developments, conditions, circumstances, information, events or
otherwise.
The Company expressly disclaims and does not assume or undertake any obligation to update forward looking statements to reflect the events,
developments or circumstances after the date of the Presentation. Neither the Company nor its affiliates or advisors or representatives nor any of its or
their parent or subsidiary companies or undertakings or any such person's officers, directors or employees guarantees that such forwardlooking
statements and its assumptions, including oral or implied, are error free, lacking omissions, fair, accurate and complete nor does either assume or accept
any responsibility for such forwardlooking statements in future or the actual occurrence of such projections or forecast based on such forward-looking
statements.
This Presentation should not be in any manner whatsoever construed as an approval, acknowledgement, confirmation or acceptance by any statutory or
regulatory authority in India including the stock exchanges in India. The material contained in this Presentation is subject to change without notice and
past performance and historical trends or information is not indicative of future results.
This Presentation is for information purposes only and does not constitute or should not be construed as an offer / invitation for sale or subscription of
or solicitation for any securities of the Company. Investors are cautioned to exercise diligence before taking any investment decisions or otherwise and
Company assumes no responsibility for any loss or damage suffered due to any decisions made on the basis of this Presentation.

Financial Results

Financial Strategy
Sales/ Volume

Margin

Non Variable
Overheads

Advertising

Operating Profit

4Q 2015

Net Sales
(Rs. Crores)

Gross Margin

EBITDA
(Rs. Crores)

Profit After Tax

(Rs. Crores)

Summary 4Q 2015
Net Sales

Gross Margin

+ 11%

+ 310 bps

EBITDA

+ 23%

PAT

+ 24%

Full Year 2014-2015

Net Sales
(Rs. Crores)

Gross Margin

EBITDA
(Rs. Crores)

Profit After Tax

(Rs. Crores)

- 2013-14 PAT is excluding exceptional items due to GSSO slump sale

Summary 2014-2015
Net Sales

Gross Margin

+ 12%

+ 250 bps

EBITDA

+ 24%

PAT

+ 14%

It has been a challenging

environment

GDP Growth
9.3
8.6

8.9

Source: Citibank Macro Flash reports (old series)

5.0

5.6

FY15E

4.7

FY14

FY11

6.7

FY10

FY09

FY08

FY07

FY06

6.7

FY13

9.6

FY12

9.5

FMCG Growth
13.2%
12.6%
11.7%

11.2%
4.0%
4.2%

10.3%

10.0%

4.3%

8.8%

8.8%
3.2%

8.0%

5.8%

7.1%

5.7%

6.1%

4.3%

5.4%

2.3%
9.1%

2.9%

4.3%

1.2%

1.0%
8.5%

7.5%

6.8%
5.4%

4.8%

4.5%

Price led growth

4.4%

Consumption growth

Source: Nielsen RMS All India (U+R)

FMCG nos. does not include Soft Drinks/ Liquor/ Juices

4.9%

5.0%

Value growth

4.5%

4.6%

We continue to focus on our

proven strategic initiatives

Key Strategic Initiatives

Engage to build our brands
Innovation for growth

Effectiveness & Efficiency

Leading to Win

Our consumer franchise &

equity continue to grow

Toothpaste shares
54.5

55.9

23.8

22.8

13.9

2012

13.5

2013

56.7

57.8

21.5

19.9

Competitor 1

13.4

Competitor 2

13.4

2014

Source: AC Nielsen Retail Audit YTD April 2015; Volume Shares

YTD 2015

Toothbrush shares
39.8

18.8

6.7

2012

41.6

42.4

42.1

18.4

18.3

18.3

7.4

2013

7.9

2014

Source: AC Nielsen Retail Audit YTD April 2015; Volume Shares

8.8

Competitor 1

Competitor 2

YTD 2015

Indias Most Trusted Brand

# 1 Brand across all sectors

4 Years in a row
Only brand in top 3 since the surveys inception in 2000
Source: Economic Times Brand Equity Survey 2014

Indias Most Purchased Brand

Source: Kantar Worldpanel Report 2014

And we are
Investing to Grow

Key Growth Drivers

Innovation
Engaging with consumers to build
our brands
Winning on the Ground

Strong professional partnerships

Innovating to create new segments

Whitening

Whiter + Shinier Teeth in 1 week

Innovating to create new segments

Sensitivity

Repairs Enamel for Lasting Sensitivity Relief

Innovating to create new segments

Premium Anti-Cavity

Fights Sugar Acids, the #1 cause of Cavities

Innovating to create new segments

Deep & Gentle Cleaning, with

Charcoal Infused Bristles

A Nielsen Survey

Innovating to create new segments

Deep Cleaning Between Teeth

First mass black toothbrush

Innovating to drive premiumization

Rs.95
70g

Price

Rs.85
100g
Rs.60
70g
Rs.46
100g
Rs.20
50g
Rs.17
50g
Rs.10
35g
Rs.5
15g

Benefits

Innovating to drive premiumization

Price

Rs 79

Rs 65
Rs 55

Rs 45
Rs 30
Rs 25
Rs 20
Rs 16
Rs 13

Benefits

Key Growth Drivers

Innovation
Engaging with consumers to build
our brands
Winning on the Ground

Strong professional partnerships

Engaging with consumers on

digital

Over 3.1 MM fans on India Facebook pages

Engaging with consumers on

digital
Product launch of SlimSoft Charcoal on digital platform

Main page of leading portals turned black for the first time ever
Reached 23 million consumers

Engaging with consumers on

Mobile

Colgate Scholarship Offer

Over 1.5 Million call-ins

Engaging with consumers on

Mobile
Using Mobile to reach
media-dark regions

Over 5.5 million reached

through voice-based
mobile delivery

Key Growth Drivers

Innovation
Engaging with consumers to build
our brands
Winning on the Ground

Strong professional partnerships

Increasing distribution &

availability

Colgate available in 4.8MM outlets

Increasing distribution &

availability
No. of rural vans
951
801

340
2012

2013

2014

Invested behind infrastructure

Servicing the Growth

Toothpaste facility at Sanand, Gujarat.

Commissioned from March 2014

Servicing the Growth

Toothbrush facility at Sricity, Andhra Pradesh.

Commissioned from March 2015

Superior In-Store Execution

Making our brands
Available

Visible
Irresistable

Superior In-Store Execution

Partnering modern retailer customers on

planogramming & shopability

Superior In-Store Execution

Impactful In-store visibility for new launches

Superior In-Store Execution

Impactful In-store visibility for new IMCs

Superior In-Store Execution

Customised hanger packs for traditional trade

Superior In-Store Execution

Customised solutions for traditional trade

Superior In-Store Execution

Key Growth Drivers

Innovation
Engaging with consumers to build
our brands
Winning on the Ground

Strong professional partnerships

Partnering with the

Indian Dental Association
Enhancing engagement &
education with 30,000 +
dentists
Continuing dental
education programs
National & State
conferences
IDA-Colgate Scholarships

Alliance for a Cavity-Free Future

Creating an external voice to raise awareness
on dental caries

Academicians + Dentists + Pediatrician + NGO Partners

Leading with the Profession on

recommendations & usage
Brand Used
Most Often by Dentists

Brand Recommended
Most Often by Dentists

74

65

CP

Competitior 1

4
Competitior 2

3
Competitior 3

CP

Source: Ipsos Dentist Track Dec 2014

Competitior 1

6
Competitior 2

4
Competitior 3

Key Growth Drivers

Innovation
Engaging with consumers to build
our brands
Winning on the Ground

Strong professional partnerships

Huge Headroom for Growth

Penetration
Urban

Rural

250MM
91.2

92.3

2013

2014

72.8

74.1

2013

2014

Source: Indian Readership Survey (HHs), IMRB**

consumers do not
use Toothpaste

Consumption
Chart Title

Per Capita Consumption (gms)

700
617

600

543

Market size
DOUBLES
if PCC reaches
China levels

500

400

259

300

264

200

136

100

0
Brazil

USA

Philipines

China

Source: Fractal Analytics - Market Analyzer Dec2014

India

Premiumization

Market size
Average Selling
Price($) Per KG of
Toothpaste

18

13

11

3X

2.2X

1.8X

Average Selling
Price($)
Per Toothbrush

2.7

1.7

0.6

0.2

13.5X

8.5X

3X

Source: Fractal Analytics - Market Analyzer Dec2014

DOUBLES

if ASP reaches
China levels

Leading to Win
Working with our Community

Bright Smiles, Bright Futures

Over 125 million school children

contacted in the program

Oral Health Month

In association with IDA, over 5.5 Million

free dental check-ups done in 2014

Working with NGO Partners

Conservation of Natural Resources,
Vocational training for self sustenance
of villagers, Girl child empowerment.

Addressing Inequalities- Payroll

giving program to sponsor
children affected and infected by
HIV.

Providing quality education to

underprivileged of children ;
Program Read India- improve basic
reading, writing and arithmetic skills

In closing,
a summary of our long term
performance

Net Sales

Gross Margin

PAT

EPS

DPS

Shareholder Returns
Year

Shares

Value

1978

IPO - 250

6,250

1994

Rights - 1,280

25,600

2015*

Holdings - 14,080

28,343,040

*As on 31st Mar 2015

Dividend Received
(includes Capital reduction)

3,651,499

Compounded return of 27% since the IPO

Well-poised to continue to grow

shareholder value

Lets Talk