Feasibility study of

establishment
The Hive fast food along
Molino road

I. Introduction

II. Marketing Study

A. Service

 The proposed business will need a two storey

building in a 2,000 square meter lot with a
parking space at the rear. The customer will
drive in the left entrance greeted by the water
fountain and trees partly shielding the
establishment from fumes coming from the
busy street. Embraced by multi colored
lights, the threes will set the cosmopolitan
setting to a rustic atmosphere. The building
will be constructed to hide the stockroom
complementing the architectural masterpiece.
The smoothly cemented exit passing through
the well manicured lawn will draw sights of
satisfaction from the customers

 The state of the art tables, chairs

and utensils will enhance the customers
feeling that they are in a five star
hotel. Very affordable, the food will
enthrall every costumer to come and
savor the food over the widely spaced
tables on the immaculately marbled
floor. The electronically flushing system
of the restrooms will motivate the
customers to force their friends and
relatives to frequent this new The
Hive at the heart of the Caviteos.

 The Hive will be very much positive

in offering a lot of service to satisfy
customers needs, accepts
suggestions and criticisms to
improve our business.
It will utilize with honesty and
credibility thru our products and
services; it will be always open
minded to those other competitors
and will seek only the best.

B. The Market

 A variety of expensive fireworks

commence the business to attract the
children, students, parents and
professionals. This opening blast will
have been advertised a month before.
The initial big crowd from different
subdivisions of the province will keep
growing to actualize the managements
vision that this The Hive will be the
most profitable among the fast food
chains in the city.

 The customers can order from a variety of

choices in the counter staffed with
beautiful and handsome ever smiling
crew, the waiters will serve the orders in
the well crafted, smoke free dining
areas with both oriental and western
motifs to fit their number and their tasks.
This area will enhance customers privacy
as the customers enjoy eating while
talking about the gossip of the town, or as
they engage in highly intellectual
calisthenics about a hot political issue.
The one will also conduce lovers to
cement their relationship with their soul
penetrating interlocked gazes that lovers
could fathom, as they savor the food.

 Raw materials will be obtained during

its freshness and nearness to the
source which is Pag asa wet and
dry Supermarket.
The products must be checked and
certified only by the government to
prevent diseases and sickness to our
valued costumers

III. Technical Study

 2000 square meter lot with a parking

space at the rear
40x50 meter land area
20x30 meter proposed by
engineers for two storey building

 Leaving five meters at both sides and

18 meters fronting the street
Two meters will be left at the back of
the building
Left entrance drive greeted by water
fountain and cooling trees to appeal
customers
To ventilate the establishment

 The place will be safe. Secretly

installed cameras will monitor every
move to ensure the security of the
customers.
Four security guards simultaneously
assigned to the area will guarantee
the safety of the clients.
This will be backed up by policemen
assigned at the outpost nearby.

The Site

UPHRD
S

IV. Financial Study

 The land and the building

This project will cost about P 45,000,000.00
which is roughly broken into the following:

Cost of 2,000 meter lot P 40,000,000.00

Cost of 2 storey building P 4,000,000.00
Accessories and Equipment P 1,000,000.00
Total Cost P 45,000,000.00
The 45 million pesos worth of land is the biggest of
the capital investment but it is worth it because unlike
the other expenses, that the land value will
dramatically increase through the years. The Contract
with the ThinkBox Builders for the proposed two
storey building is P 4,000,000. this includes materials
and labor. With the five month paying scheme, The
Hive will pay P 800,000 every month until the last
month.

Administra Position
tion

Stat
us

Monthly
Salary

Annual
Salary

Manager

Php
15.000.00

180,000.0 195,000.0
0
0

Supervisor

Php
12,000.00

144,000.0 156,000.0
0
0

Worker 1

Chef Cook

Php
7,500.00

90,000.00 97,500.00

Worker 1,2

Bartender/
Waiter

Php
7,500.00

90,000.00 97,500.00

Worker 3,4

Waiter/
Cashier

Php
6,500.00

78,000.00 84,500.00

Worker 5,6

Dishwasher

Php
5,500.00

66,000.00 71,500.00

Worker 7,8

Security

Php
5,500.00

60,000.00 65,000.00

Total
Annual
Salary

Gross
Salary

717,000.0
0

 Franchise
The food center will pay the current P
1,000,000 The Hives franchise

Sources of Financing
The proprietor will put in P 5,000,000.
the remaining P 40,000,000 will be
burrowed from the bank.

Estimated
Expenses

Monthly

Annual

1. Restaurant
Supplies

2,000.00

24,000.00

2. Kitchen Supplies

2,000.00

24,000.00

3. Employee meals

20,800.00

218,000.00

4. Space Rental

20,800.00

240,000.00

5. Electric
Consumption

15,000.00

180,000.00

6. Water
Consumption

1,500.00

18,000.00

7. Telephone Bills

1,000.00

12,000.00

8. Security Service

8,000.00

96,000.00

9. Retainers fee
(accountant)

5,000.00

60,000.00

10. Transportation

1,000.00

12,000.00

11. Repair and

Maintenance

1,000.00

12,000.00

12. Office Supplies

addl

5,000.00

6,000.00

Revenu
es
With 50 thousand
monthly net income
target from about five
thousand daily
customers, the
proposed branch
projects the following
net income by month
and years:

First month P 1,500,000.00

First year P 18,000,000.00
Second year P 36,000,000.00
Third year P 54,000,000.00
Fourth year P 74,000,000.00

After four years of operation, this venue will have

gained P 11,000,00 as shown in the following
computations
Net income in four years
Minus the sum of
investment
Difference
Loaned money from the
bank
Interest of loaned
money
Franchise
Maintenance
total

72,000,0
00

61,000,00
0
11,000,00
0
42,500,00
0
17,000,00
0
1,000,000
500,000
61,000,00
0

Management Study

Store
manage
r
Dining
Supervis
or

Bartend
er

Kitchen
Supervis
or

Waiters

Cook

Bus Boy

Steward/
Dishwas
her

Cashier

 With three (3) managers alternately

scheduled on the eight hour duty to man
the ninety five (95) crew in the 24 hour
service. The business will surely satisfy
customers, propelling profit to soar
The personnel will make a customer feel
that he/she is the only one served amidst
the queuing multitude. The high wage
given by the company and, likewise, the
humane treatment of the superiors will
inspire the crew to render machine
precise service.

V. Socio Economic Study

 The Hive will be very much

responsible in promoting
environmental, clean air act and
proper waste disposal
Taxes assured for the city
government
The Hive will make sure of the
observance and God fearing to all.

VI. Conclusion

 This figures above prove how

financially rewarding this business
venture. Because food is a necessity,
a venture like this guarantee 99%
success. This is especially so if the
location is the plaza like The Hives
Plaza.