Founder & Management

Lei Jun
CEO

Hugo Bara

Lin Bin

VP

VP

Li
Wanqiang

Liu De
VP

VP

6 Juni
2010

Wang
Chuan

Zhou
Guangping

VP

VP

Hong Feng
VP

Huang
Jiangji
VP

Product

Market

Performance

Performance

Marketing Strategy
Hunger
Marketing

Zero
Budget
Marketing
Formulate
Branding
Strategy

Hunger Marketing
Control
Supply

Create
Demand

Word of Mouth

Zero Budget Marketing

Reach Consumers via e-commerce

Formulate Branding Strategy

Which phone would you buy?

More For Less

Xiomi-Customer Satisfaction

Customer Feedback
Twitter-9319
followers
Facebook
Call Centre

Costumer Survey
Understanding
behaviour of
Indonesian
Costumer
(multiple card
user and like of
low price phone)

Marketing, Customer Satisfaction, and Business Competitive Advantage

Example of handling a complain and suggestion

Marketing, Customer Satisfaction, and Business Competitive Advantage

4 Effective Ways to Increase Customer Satisfaction

Build good
relationship

Handling
costumer
complaint
effectively

Good
costumer
service

Guarantee

Marketing, Customer Satisfaction, and Business Competitive Advantage

Xiaomi- A Survey of Smartphone Users in 4 Emerging

Markets shows exactly how popular Xiaomi is

Marketing, Customer Satisfaction, and Business Competitive Advantage

Survey conducted by Jana in May 2014

There are 750 respondents in 4 countries : India, Indonesia, Philippines, Vietnam

Marketing, Customer Satisfaction, and Business Competitive Advantage

Marketing, Customer Satisfaction, and Business Competitive Advantage

Business Competitive Advantage

Cost leadership
strategy

Differentiation
Strategy
Innovation Strategy
Operational
Effectiveness strategy
Excellent
Management Team

More for less price (Affordable Price)

Low profit Model

Limited Production

Zero Budget Marketing

Online sales mechanism
Customization (Operating System by request)
Online application shop for their smartphone

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