Founder & Management

Lei
Lei Jun
Jun
CEO
Hugo
Hugo
Bara
Bara
VP

Lin
Lin Bin
Bin
VP
VP

Liu
Liu De
De
VP
VP

Li
Wanqian
Wanqian
g
g
VP
VP

6 Juni
2010

Zhou
Zhou
Guangpin
Guangpin
g
g
VP
VP

Wang
Chuan
Chuan
VP
VP

Hong
Feng
Feng
VP
VP

Huang
Jiangji
Jiangji
VP
VP

Product

Market

Performance

Performance

Marketing Strategy

Zero
Budget
Marketi
ng
Formulate
Branding
Strategy

Hunger Marketing
Control
Supply
Create
Demand
Word of
- Mouth

Zero Budget Marketing

Reach Consumers via ecommerce

Formulate Branding
Strategy

Which phone would you

buy?

Xiomi-Customer Satisfaction

Customer
Feedback
Twitter-9319
followers
Facebook
Call Centre

Costumer
Survey
Understanding
behaviour of
Indonesian
Costumer
(multiple card
user and like
of low price
phone)
Marketing, Customer Satisfaction, and Business Competitive Advantage

Example of handling a complain

and suggestion

Marketing, Customer Satisfaction, and Business Competitive Advantage

4 Effective Ways to Increase Customer

Satisfaction

Build good
relationship
Handling
costumer
complaint
effectively

Good
costumer
service

Guarantee

Marketing, Customer Satisfaction, and Business Competitive Advantage

Xiaomi- A Survey of Smartphone Users in 4

Emerging Markets shows exactly how popular
Xiaomi is

Marketing, Customer Satisfaction, and Business Competitive Advantage

Survey conducted by Jana in May 2014

There are 750 respondents in 4 countries : India, Indonesia, Philippines, Vietnam

Marketing, Customer Satisfaction, and Business Competitive Advantage

Marketing, Customer Satisfaction, and Business Competitive Advantage

Business Competitive
Advantage
Cost leadership
strategy
Differentiation
Strategy
Innovation
Strategy
Operational
Effectiveness
strategy
Excellent
Management
Team

More for less price (Affordable Price)

Low profit Model

Limited Production

Zero Budget Marketing

Online sales mechanism
Customization (Operating System by request)
Online application shop for their smartphone

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pengembangan

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