Advertising Objectives

Objective 1. Increase awareness and enhance the perception

superiority among 90% of the target audience within 6 months.

Using repetitive advertising and some creative ideas like

commercial that will be uploaded in the Coffee Madness
Facebook page and YouTube, we will produce 250 pieces of
flyers, 4 tarpaulins will be placed infront of their shop,
public market, Sto. Domingo near the Municipal hall, and
Tambo near the cemetery going to Aranguren, Navy, Manlapig,
Lawy. A-sign board will be placed in front of BDO. We will
also use a hydrophobic coating that will be used in
rainworks advertisement in the streets of Capas. These
advertisements will carry out simple messages that can
easily captures attention. And some of promotions such as
discounts and coupons.

Objective 2. Create interest in the product among 70% of the

target audience within 6 months.

Using the mentioned advertisements on Objective 1, these

will communicate information about the features and benefits
of the product that their coffee contains Ganoderma that
helps enhance energy, stamina, endurance. No palpitation and
hyper acidity.

Objective 3. Establish a loyal customer base within a year.

Coffee Madness, aside from its customer relationship

management, will provide a special treatment for its regular
customers like using sampling, coupons bring a friend and
get 1 free frappe along with advertising and other

promotions.
They can also create some gimiks when a customer purchase
a frappe they get 1 sticker, they have to collect 10
stickers to get a free cupcake, 15 stickers to get a free
exclusive tumbler of coffee madness, 20 stickers to get a

free year book planner with some coupons. Using this

strategy, they can gain more customers and a repeat purchase
from them.
Objective 4. Increase sales to 5%-10% within 2 years.

Create favourable attitudes by conveying information,

promotions, etc. using the advertisements stated above,

within the first year of the strategy.

Use continued reinforcement advertising, fewer coupons
and promotions later of the time period of the
strategy.

Coffee Madness advertising budget is based on their last

years sales and used some additional investments. As in our part
as their advertisers, we looked at the objectives set for each
activity, and determines the cost of accomplishing each
objectives.