SHORTLISTED ENTRIES

Type

Category

Submitted by

Brand

Digital Campaign

Automotive and Fuels

Havas Media Ortega

Phoenix Fuel

Digital Campaign

Food and Beverage

Leo Burnett

McDonald's

Beat the Mayweather

Digital Campaign

Food and Beverage

Ogilvy/Ogilvy One

Coca-Cola

Sari-saring Happiness

Digital Campaign

Food and Beverage

Jump Digital

Datu Puti

Pares

Digital Campaign

Food and Beverage

Leo Burnett

McDonald's

Early Risers

Digital Campaign

Food and Beverage

Leo Burnett

McDonald's

Lucky Drive

Digital Campaign

Food and Beverage

Leo Burnett

McDonald's

McTollbooth

Digital Campaign

Food and Beverage

McCann Worldgroup

Nescafe

Capuccino

Digital Campaign

Food Service

Havas Media Ortega

Max's

#PusoToTheMax

Digital Campaign

Food Service

Leo Burnett

McDonald's

McTollbooth

Digital Campaign

Healthcare and Pharmaceuticals

Allergic Ako Sa

Digital Campaign

JWT
Wunderman International
Philippines

Benadryl

Healthcare and Pharmaceuticals

Galderma

Daylong Sun Sensor Wearable

Campaign Name

Fuel the MMA Dream

Digital Campaign

Leisure, Wellness, Entertainment

MEC Philippines

Godzilla

Godzilla in Manila

Digital Campaign

NGOs, Gov't Institutions, Advocacies

Tribal Worldwide Philippines

Philippine Commission on Women

Knockout Domestic Violence

Digital Campaign

Personal Care

Movent

Axe

Axe Gold Masthead

Digital Campaign

Personal Care

1DMG Philippines

Closeup

Forever Summer

Digital Campaign

Personal Care

Ogilvy and Mather Philippines

Creamsilk

World Class Filipina

Digital Campaign

Personal Care

Lowe Philippines

Eskinol

Wattpad

Digital Campaign

Personal Care

Digit DM9 Interactive

Modess

#StopTheBulong

Digital Campaign

Personal Care

Ogilvy and Mather Philippines

Pond's

Beautiful Story

Digital Campaign

Personal Care

Lowe Philippines

Rexona Deodorant

Do the Moves

Digital Campaign

Personal Care

Movent

Vaseline Men

#PogiMatters

Digital Campaign

Publishing and Media

BBDO Guerrero

Noli Me Tangere

Audiobook

Digital Campaign

Publishing and Media

Ace Saatchi & Saatchi

TV5

Jasmine

Digital Campaign

Retail

TBWA\Santiago Mangada Puno

Human

Human Against Ads

Digital Campaign

Technology and Telecommunication

Digit DM9 Interactive

Google

Google Mo Lang

Digital Campaign

Technology and Telecommunication

Ace Saatchi & Saatchi

PLDT Home DSL

Ask Diego

Digital Campaign

Effectiveness - Awareness

Leo Burnett

McDonald's

Beat the Mayweather

Digital Campaign

Effectiveness - Awareness

Leo Burnett

McDonald's

Early Risers

Digital Campaign

Effectiveness - Awareness

Publicis Manila

Grab Taxi

Joyride Cabs

Digital Campaign

Effectiveness - Awareness

Leo Burnett

McDonald's

Lucky Drive

Digital Campaign

Effectiveness - Awareness

Leo Burnett

McDonald's

McTollbooth

Digital Campaign

Effectiveness - Awareness

1 Digital Media Group

Rexona

#LabanManny

Digital Campaign

Effectiveness - Awareness

Y&R Philippines

Sun Cellular Postpaid

NonstopDubsmashChallenge

Digital Campaign

Effectiveness - Engagement

JWT

Benadryl

Allergic Ako Sa

Digital Campaign

Effectiveness - Engagement

McCann Worldgroup

Coca-Cola

Share a Coke

Digital Campaign

Effectiveness - Engagement

Ogilvy and Mather Philippines

KFC

Digital Campaign

Effectiveness - Engagement

Leo Burnett

McDonald's

McGo

Digital Campaign

Effectiveness - Engagement

Leo Burnett

McDonald's

McTollbooth

Digital Campaign

Effectiveness - Engagement

Havas Media Ortega

Phoenix Fuel

Fuel the MMA Dream

Digital Campaign

Effectiveness - Engagement

ABS-CBN Corporation

ABS-CBN Corporation

Pope Thank You Sa Malasakit Campaign

Digital Campaign

Effectiveness - Engagement

Havas Media Ortega

Sunsilk

Dreamstarter

Digital Campaign

Effectiveness - Engagement

Ace Saatchi & Saatchi

Digital Campaign

Movent

#PogiMatters

McCann Worldgroup

Nescafe

Wake up App

Digital Campaign

Effectiveness - Engagement
Effectiveness - Lead
Generation/Database Acquisition
Effectiveness - Lead
Generation/Database Acquisition

TV5
Vaseline Men

Maxus Philippines

Shell

Vehicle Lubricants

Digital Campaign

Effectiveness - Sentiment Improvement

Publicis Manila

Grab Taxi

Joyride Cabs

Digital Campaign

Effectiveness - Sentiment Improvement

McCann Worldgroup

Jollibee

#SarapMagingPilipino

Digital Campaign

Effectiveness - Sentiment Improvement

Maxus Philippines

PLDT Ultera

Man vs. LTE

Digital Campaign

Effectiveness - Sales

Leo Burnett

McDonald's

Beat the Mayweather

Digital Campaign

Effectiveness - Sales

Leo Burnett

McDonald's

Early Risers

Digital Campaign

Effectiveness - Sales

Leo Burnett

McDonald's

Digital Campaign

Effectiveness - Sales

Leo Burnett

McDonald's

McGo

Digital Campaign

Effectiveness - Sales

Leo Burnett

McDonald's

McTollbooth

Digital Campaign

Effectiveness - Sales

Ace Saatchi & Saatchi

PLDT Home DSL

Ask Diego

Digital Campaign

Effectiveness - Sales

Y&R Philippines

Sun Cellular Postpaid

NonstopDubsmashChallenge

Digital Campaign

Effectiveness Utility

Carat

Eden

Cheese Anything

Digital Program

Food and Beverage

Yehey Corporation

Enfamama A+

Pregnancy App

Digital Program
Digital Program

Leisure, Wellness, and Entertainment

NGOs, Gov't Institutions, Advocacies

Ogilvy and Mather Philippines

IXM

Ultimate Fighting Championship

Malaking Munti Foundation

Ultimate Fighting Championship

#TaraLaroTayosaLabas

Digital Campaign

Lowe Philippines

Jasmine

Lucky Drive

Axe

Gold Pass

Digital Program

Effectiveness - Awareness

DDB Philippines

CARA

Pet Adoption Service

Digital Program

Effectiveness - Engagement

Havas Media Ortega

Havas Media Ortega

Social Hive

Digital Program

Effectiveness - Engagement

Ogilvy and Mather Philippines

Lady's Choice

Mayonnaise

Digital Program

Ogilvy/Ogilvy One

Nestle

United for Healthier Kids (U4HK)

Digital Program

Effectiveness - Engagement
Effectiveness - Lead
Generation/Database Acquisition

Avanza Inc

Mondelez

Trade Wholesalers

Digital Program

Effectiveness - Sales

BPI Family Savings Bank

BPI Family Savings Bank

60 seconds Auto Loan Online Pre-Qualification Tool

Digital Program

Personal Care

Waze

Digital Program

Effectiveness - Sales

Skycable

Skycable

Pay Per View

Digital Program

Effectiveness - Sentiment Improvement

DDB Philippines

CARA

Pet Adoption Service

Digital Program

Effectiveness - Utility
Effectiveness - Utility

Ogilvy and Mather Philippines

Yehey Corporation

Unilever
Enfamama A+

All Things Hair

Pregnancy App

Digital Program