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VERSATHIX Rheology Versatility

VERSATHIX is a versatile rheology modifier that is suitable for use in a variety of
surfactant systems, including sulfate-free systems, that can be more challenging for
the formulator to thicken. It provides efficient viscosity building and thickening
capabilities coupled with shear thinning. VERSATHIX enables formulators to easily
control their formulations rheology properties, which are essential to satisfying
consumer expectations about product behavior.
Major benefits:
Superior shear thinning behavior
Outstanding thickening efficiency, even in sulfate-free systems
Cold processing
Low pH stability
Salt tolerance
Unique features:
Outperforms many commercial thickeners
Excellent for clear systems
Neutral effect on foam & feel properties

VERSATHIX
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Comparative Rheology & Shear Thinning Behavior

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As a superior rheology modifier, VERSATHIX is able to deliver an additional benefit
over other thickeners. The chart below shows how thickeners perform in one of our
tested sulfate free bases (Croda Green) in response to increased shear. VERSATHIX
consistently exhibits impressive shear thinning behavior in this base and also traditional systems (ALES & SLES).

Rheology is important in formulations because it contributes to features such as viscosity, sedimentation stability, thermal stability
and flow behavior under shear. Many thickeners can help to deliver most of these benefits, however it is more difficult to achieve
the shear thinning behavior that enables a rich, thick product in a bottle that flows easily and spreads nicely during use. In
comparing the shear thinning properties of various thickeners, it is important to note the curves of the viscosity lines in response to
the increased shear rate. An ideal shear thinning response would show a line that stays relatively stable until the point where it dips
smoothly. This indicates that the product remains thick until a reasonable increase in shear causes it to thin, at which point a thick
formulation will become pourable for use.

02/06/2014 11:57 a.m.

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Thickening Comparison
Sulfate free systems are typically difficult to thicken. The chart below shows that VERSATHIX gives the most efficient thickening in
the sulfate-free bases tested: Croda Green and APG.

02/06/2014 11:57 a.m.