High density urban centres

account for merely 45 per

cent of the land area .

T
A
R
G
E
T

Districts with <50 per cent

urban population can be
considered semi-urban,
and they account for over
90 per cent of land area.

Districts with <20 per cent

urban population can be
considered rural and they
account for over 45 per
cent of land area.

 Various studies have pegged the size of

middle class between 350400 million
people, out of which approximately 100
million people live in tier-II and -III cities.
Availability and cost of retail space is
another major consideration in the
development of organised retailing.
Prime locations in tier-II and -III cities are 30
per cent cheaper than their counterparts in
the metros. Average rental values for
ground floor space can be as low as Rs. 50
60 per sq.ft. a month, against Rs. 100120
per sq.ft. in the bigger cities.
India's population stands at 1.2 billion, but it

Cost Estimates
Particulars

Bus (per year in Rs.)

Outlet (per year In

Rs.)

Lease rent

3,00,000

800000

Maintenance

20000

50000

Fuel

1500000

N/A

Installation

Same

Same

Staf

Same

Same

Total 470000

Initial Marketing
Expenses

850000

More than Outlet set up