Jefferson Franco

E-commerce day Review

E- mail marketing
The e- mail is free allowing access of all the people who wants to
acquire one, furthermore everyone needs one. Gmail, Yahoo and
Outlook are the largest companies in the world supplying e- mails.
They cover 80 % of the market. 90% of the population between 18
and 72 years old send and receive emails. Within this scope for every
dollar spent on advertising via e- mail, 40 dollars of profit is obtained.
Many experts say that e- mail is dead which is false, only it is
evolving. To be successful advertising by e- mail it should be
segmented by gender, preferences, consumer behavior.
Tactics of e- mail marketing

create relevant content

contacts segment
customize messages
delivering value
relevance equals profitability

Branding
The goal of e- commerce is breaking distances. Local must climb
overall but stay local.
In the field of online shopping a man looks 16 options of a product
before buying while a woman does 36 times before making a decision.
Every year 235 billion transactions are made via mobile phone
The objective of content marketing is to attract and retain consumers.
A company must know how to differentiate and innovate.
Advertising must be a part of the entertainment.
You cannot persist in things that are not working.