11-essential-digital-marketing-tips

In today's digital world, companies of all sizes and sectors have an online presence. That makes
the competition for shoppers' attention fierce. Out of the 2.1 million ecommerce businesses in the
US, only a fraction of them will be able to attract enough customers and grow online sales.

As an ecommerce merchant, you've probably figured out that digital marketing is critical for the
long-term success of your online store. But what exactly is digital marketing, and how do you do
it? Let's find out.

In pre-Internet days, businesses could promote themselves through billboards, television spots,
direct mail, or store window displays. But with commerce and consumers (and, let's face it, most
of our attention) moving to the online world, marketing and advertising have moved online, too.
Marketers can now reach their target audience via digital channels such as social media, search
engines, websites, text messages, and email, and these comprise what we think of as digital
marketing or online marketing.

To capitalize on opportunities and stand out from your competition in this digital landscape, you
need a successful digital marketing strategy. That means embracing a range of digital marketing
activities. For example, software review site G2 has found that marketers using three or more
channels in their campaigns see a purchase and engagement that's rate 250% higher than marketers
using single channels.

Your digital marketing strategy might include popular inbound marketing tactics like social media,
paid advertising, email marketing, influencer marketing, content marketing, SEO strategy, Google
Adwords, affiliate marketing, and conversion rate optimization.
And if your digital strategy doesn't yet include text marketing, it should. That's because text
marketing consistently yields higher conversion rates than email and paid ads. G2 says text
marketing “continues to be a best-kept secret ... 61% of marketers still don’t use it.”