2014 Home Show

Media Planning
Activity Description
Show Guide

Deadline ( Pub
Deadline)

Buffalo News Insert (3.5)

Press Materials
Press Kit Advance

17-Feb-14

Lead Release
Cookie & Lead Release Delivery
Media Alerts
Vendor Move In

28-Feb-14
3-Mar-14

70th Anniversary Celebration?

Reporter Pitched

Status
Ellen sent copy
feedback on 1.17,
Carolyn & Kellie
to reach vendors
week of 1.20,
copy to Dorothy
on Jan 27

Send to Ellen on
2.5

28-Feb-14
Send to
2.17.14
Send to
2.21.14
Send to
2.21.14
Send to
2.21.14
Send to
2.21.14

3-Mar-14

Event Listing First Weekend

6-Mar-14

Kevin O'Connor

7-Mar-14

Event Listing Second Weekend

14-Mar-14

Jarod Miller Animal Zoo

Pitching to Media
Channel 2
Channel 4
Channel 7
Winging It/WNLO

14-Mar-14

Ellen on
Ellen on
Ellen on
Ellen on
Ellen on

Kevin O'Neill

Week of 3/10

Need to
coordinate all

interviews
WBFO
WBEN
WNED
YNN
Buffalo News
Business First

Susan Martin (Carolyn)

Buffalo Spree

Matthew Biddle

Buffalo Magazine
Metro WNY Publications (Tuesday at 5 PM for
Sunday)
*Amherst/Getzville
*Eggertsville/Snyder
*Clarence
*Buffalo (North, South)
*Depew
*Cheektowaga (North, South)
*Grand Island
*Lewiston/Youngstown
*Lancaster
*Kenmore Tonawanda
*North Tonawanda
*Lockport
*Niagara Falls
*Alden

Tracey Duffy

The Sun (Hamburg)

Springville Journal
Bee Publications

Interviewed Kevin
O'Connor in late
December for
March issue
Interviewed Kevin
O'Connor on
December 9 for
February issue
Start week of Feb
17

Start week of Feb

17
Start week of Feb
17
Start week of Feb

17
*Lancaster
*Amherst
*Depew
*Clarence
*Cheektowaga
*West-Seneca
*Ken-Ton
*Orchard Park
*East Aurora
Start
17
Start
17
Start
17
Start
17

Grand Island Record

Niagara Gazette
Tonawanda News
Lockport Union Sun & Journal
Social Media
Twitter
Facebook
Blog

week of Feb
week of Feb
week of Feb
week of Feb

Start Jan 24
Maintained by Market
Place

70th Anniversary Celebration (Archive)

26-Feb

Kevin O'Connor

28-Feb

Opening Day Events/New Vendors

3-Mar

White Room Challenge

5-Mar

MP Carroll

10-Mar

Color Lady

12-Mar

Jarod Miller Animal Zoo

Media Buying

14-Mar

Send to Ellen Feb

19
Completed by
another show
Send to Ellen Feb
19
Send to Ellen Feb
19
Send to Ellen Feb
19
Send to Ellen Feb
19
Send to Ellen Feb
19

WBEN - National Fuel Giveaway

WBEN - Sandy Beach Headliner Show
WGRF - FM Jarod Millers Animal Zoo and
Interview
WGRF - Toronto Weekend Giveaway
WGRF - Pet Fashion Show LIVE @BHGS
WYRK - Clay & Dale Remote
WYRK - Contest: Your Greatest Inspiration
WTSS - Rob Lucas on-air interview with Kevin
O'Connor
WGRZ - TV WNY Living live segment
WNLO - TV Winging It! Home Show Themed
Week
Other
Show Guide

3-Mar and 10-Mar

TBD
15-Mar, 11 AM; Interview
w/ Jarod, TBD
Week of 3/3 and 3/10
16-Mar at 2 PM
7-Mar after on-air show?
Week of 3/3 and 3/10
TBD
15-Mar
Week of 3/10

Exhibitor list

Due to pub 2/13

Jason Cameron Bio/Photo/Content

Due to pub 2/13

Letter from Ellen

Due to pub 2/13

MP Carroll Piece

Due to pub 2/13

White Room Challenge - IDA

Due to pub 2/13

NCCC Chefs

Due to pub 2/13

Barefoot Wine and Bubbly Chef

Verizon Giveaway

Due to pub 2/13

Due to pub 2/13

John Zak and

Susan Rose voice
the promos
(3) Live spots,
TBD
Station
coordinates all
details direct with
Jarod
Station to advise
TC needs
manpower - 10
min
Finalize promo
details
Station to advise
TBD
Provide station
with guest info
5 Segments,
O'Connor and MP
Caroll segments

Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send

to Ellen
to Ellen
to Ellen
to Ellen
to Ellen
to Ellen
to Ellen
to Ellen

National Fuel Giveaway

Due to pub 2/13

Cristin Frank

Due to pub 2/13

Best Antiques Show

Due to pub 2/13

Home Exteriors Mobile Showroom

Due to pub 2/13

Pet Fashion Show

Due to pub 2/13

Sleep Number

Due to pub 2/13

1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13
Send
1/13

to Ellen
to Ellen
to Ellen
to Ellen
to Ellen
to Ellen