Professional Documents
Culture Documents
Logic Summary
Logic Summary
FALLACIES OF RELEVANCE
-
1.
-
Involves threat to
physical/psychological being
- Accomplishes purpose by
psychologically impeding
reader/listener from acknowledging a
missing premise that if acknowledged,
would be seen as false/questionable
2. APPEAL TO PITY (ARGUMENTUM AD
MISERICORDIAM)
- Arguer poses a conclusion and then
attempts to provoke pity from
reader/listener in the effort for him/her
to accept the conclusion
3. APPEAL TO THE PEOPLE (ARGUMETUM
AD POPULUM)
- Uses desires to be loved, esteemed,
admired, valued etc. to get the
reader/listener to accept conclusion
o Direct approach
Arguer, addressing a
large group of people,
excites emotions and
enthusiasm of crowd to
win acceptance of his
conclusion.
Used by propagandist
and demagogue
May be in
writing/speaking
o Indirect approach
Arguer appeals to one or
more individuals
separately
Techniques in advertising
industry
Under Indirect approach:
Bandwagon argument
You will be left out
if you dont agree
to what majority
wants
Appeal to vanity
Associates product
to a celebrity that
is admired, the
idea being you too,
will be admired if
you use it
Appeal to Snobbery