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  • Rolling Stone Indonesia

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    Uta Sama
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    The document provides a summary of a company's social media strategy and performance for the 1st quarter of 2015. It shows the follower counts, posts, interactions, and engagement for the company's accounts on Facebook, Rolling Stone Indonesia, TRAX Magz, and HAI. It finds that Rolling Stone Indonesia had the highest followers and interactions, while engagement was best for Facebook. It recommends increasing followers and engagement on the other accounts. The proposed strategy for the 2nd quarter includes using Facebook and Twitter ads around the magazine launch, contests, and other events to boost followers, interactions, and engagement.

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    The document provides a summary of a company's social media strategy and performance for the 1st quarter of 2015. It shows the follower counts, posts, interactions, and engagement for the company's accounts on Facebook, Rolling Stone Indonesia, TRAX Magz, and HAI. It finds that Rolling Stone Indonesia had the highest followers and interactions, while engagement was best for Facebook. It recommends increasing followers and engagement on the other accounts. The proposed strategy for the 2nd quarter includes using Facebook and Twitter ads around the magazine launch, contests, and other events to boost followers, interactions, and engagement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views11 pages

    Rolling Stone Indonesia

    Uploaded by

    Uta Sama
    The document provides a summary of a company's social media strategy and performance for the 1st quarter of 2015. It shows the follower counts, posts, interactions, and engagement for the company's accounts on Facebook, Rolling Stone Indonesia, TRAX Magz, and HAI. It finds that Rolling Stone Indonesia had the highest followers and interactions, while engagement was best for Facebook. It recommends increasing followers and engagement on the other accounts. The proposed strategy for the 2nd quarter includes using Facebook and Twitter ads around the magazine launch, contests, and other events to boost followers, interactions, and engagement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    The 2nd Quarter of 2015

    Social Media Strategy

    Presented
    by:
    Auzta
    Salman

    Social Media Insight &


    The 1 Quarter of
    Analyse
    2015
    st

    554,239

    The Follower

    376,663

    146,207
    65,763
    27,614

    25,142

    Rolling Stone Indonesia

    1,438

    10,399

    1,733

    TRAX Magz

    HAI

    Social Media Insight &


    The 1 Quarter of
    Analyse
    2015
    st

    The Post

    4,680

    3,960

    2,700

    1,800
    1,260
    540

    360

    Rolling Stone Indonesia

    180

    TRAX Magz

    180

    HAI

    Social Media Insight &


    The 1 Quarter of
    Analyse
    2015
    st

    The Interaction
    16,827

    8,015
    6,764

    899

    Rolling Stone Indonesia

    56

    104

    921

    TRAX Magz

    382

    HAI

    263

    Social Media Insight &


    The 1 Quarter of
    Analyse
    2015
    st

    The
    Engagement

    0.90%

    0.6%

    0.20%
    0.1%
    0.04%

    Rolling Stone Indonesia

    0.07%

    0.01% 0.01%

    TRAX Magz

    HAI

    0.0%

    Social Media Insight &


    The 1 Quarter of
    Analyse
    2015
    st

    The Sentiment
    (+) The highest follower number in
    (+) The most interactive account is
    (+) The best engagement volume is
    ( - ) Need to increase the follower
    number in
    ( - ) Need to increase the post
    frequency in
    ( - ) Need to increase the engagement
    volume in

    &
    &

    The 2nd Quarter of 2015


    Social Media Strategy

    The Plan
    Facebook Ads

    The 2nd Quarter of 2015


    Social Media Strategy

    The Plan
    Twitter Ads

    The 2nd Quarter of 2015


    Social Media Strategy

    The Plan
    The usage of Facebook Ads & Twitter Ads
    advantages :
    1. Promote the Rolling Stone Indonesia social
    media account, in result would increase the
    follower number.
    2. Boost the post on the first line in timeline, in
    result would increase the interaction volume.
    3. Promote the hashtag as the trending topic.
    4. Build the netizen awareness, in result would
    increase the engagement volume.

    The 2nd Quarter of 2015


    Social Media Strategy

    The Plan
    The moment to use the Facebook Ads & Twitter Ads :
    1. Monthly Rolling Stone Indonesia Magazine
    Launch
    - One week before the magazine launch
    - On the day at magazine launching
    - One week after the magazine launched
    2. Social Media Quiz With Special Gift
    - Boost the quiz information during period
    - Promote the quiz hashtag as trending topic
    - Boost the winner announcement on the first line

    The End

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