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CSR Trends and

Realities in Romania
2015 Edition

About the study
CSR trends and realities in Romania survey explores and analyzes the perception of executives and
specialists in corporate social responsibility (CSR) regarding both initiated and ongoing CSR projects during
2014, but also the CSR perspectives in the next period.
The present study is based on a survey conducted during 27 April – 25 May 2015. The survey report analyzes the answers
received to 38-questions online survey from 311 top business executives and CSR specialists. Compared to previous editions,
up to 69% of the respondents are from companies already involved in CSR activities. For this reason we believe the study
is useful not only in offering answers to companies considering the opportunity of starting CSR activities that would like
to understand the impact thereof at a strategic level and the benefits generated, but also as a radiography of the CSR
phenomenon in Romania.

Objectives


What is the current situation of the Romanian
CSR sector?
What are the CSR trends in Romania?
What is the role of the CEO, CFO and other Csuite executives in developing CSR programs and
why is it important for these to orient the company
towards CSR initiatives?
What is the role of the CSR team in the strategic
positioning of the company through CSR efforts?

Approach

Quantitative and qualitative analysis of the
answers received from the respondents.

Indicators of the CSR phenomenon in Romania
as it was highlighted by the current edition of the
study as well as the previous editions.

For comparison purposes, reports from previous
editions of the study are accessible here: 2013
and 2014.

Trends and Realities in Romania – 2015 Edition

SWOT analysis of CSR/SR in Romania
Source: National Strategy for promoting social responsibility 2011-2016

Strengths

Weaknesses

Society’s interest in CSR and the relative novelty of this concept for
the Romanian public

Involvement of multinationals and other national companies in CSR
initiatives

The ongoing growth of the number of CSR initiatives and best
practices in this field nationwide

The growing number of consumers interested in the products and
services produced by social responsible companies

The concept of CSR is still little known in the Romanian society

The absence of studies on the popularity and applicability of CSR
initiatives in Romania

Some SMEs are not yet convinced of the relevance of CSR
initiatives

Target audiences do not have an appropriate understanding
regarding the capacity of CSR programs to represent and work in
their best interest

Opportunities

Threats

Dynamics of CSR at an European and global level

Lack of coherent public policies promoting CSR

Opportunity to learn, take on or adapt best practices from the
experience of more developed states

Lack of a coherent and consistent legal framework

Difficulties in applying the legislation

Increase in reputation for the companies involved in CSR efforts

EU financing opportunities for CSR initiatives

Risk of exclusion/restricted access of Romanian companies on
certain markets

Positive attitude of consumers towards companies involved in the
society/community

Insufficient support and involvement of public authorities in
promoting and applying CSR

Lack of state budget funds dedicated for promoting CSR programs

Trends and Realities in Romania – 2015 Edition

Top conclusions of the study

Top 9
conclusions

1.

The percentage of companies defining corporate social responsibility as being business ethics has increased significantly
to 17% in 2014 from 6% in 2013. Moreover, the percentage of those who believe that CSR means significant interactions
with the stakeholders increased from 1% in 2013 to 10% in 2014, and among those who see CSR as responsible supply
chain management the percentage increased from 1% in 2013 to 8% in 2014.

2.

In 2014. CSR budgets have stagnated (35% of answers). However, in this general trend, 7% of companies say that their
CSR budgets have been increased even by 20%-30%. In contrast, only 7% of companies say their CSR budgets have
been reduced and 9% do not have a budget for CSR.

3.

If 16% of respondents say they have no budget allocated for CSR projects in 2015, 27% say that they have a CSR budget
between 10,000 and 50,000 euros and 7% have a budget of over 500,000 euros. However ,16% of companies say they
have no budget for CSR in 2015.

4.
5.
6.
7.

In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014),
35% of non-deductible allocations from the company's budget (compared to 48% in 2014) and only 14% of other source
(compared to 15% in 2014).
37% of companies say they use their own evaluation systems (53% in the previous survey), while 13% (previously 24%)
say they use international reporting standards, and 7% (18% previously) appeals to assessments provided by partners
(e.g. NGOs). However, 40% of respondents do not track in any way the impact of their community involvement.
If 41% of companies say it is unlikely or less likely for them to produce a report of CSR / sustainable development in the
near future, the majority (55%) say it is likely to make such a report. A significant aspect is that only 4% of respondents
chose "do not know" to this question.
55% of respondents say they have a policy on supply chain sustainability which they also implement, but 21% say they
have no such policy, and 11% simply do not know whether they have one or not. There is a 2% that have a policy on
supply chain sustainability but do not implement it.

8.

Regarding the number of people making up the CSR team, they are on average 3.5 per company (full-time employees),
which indicates an increase of 25% over the prior year average of 2.8.

9.

Most companies have a focus on education in CSR projects (69%, but down 10% from the previous year). This is followed
by interest in social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.

Trends and Realities in Romania – 2015 Edition

In the first edition of our report on corporate social responsibility
we expected the CSR phenomenon to turn over the next years
into one that was strategic for companies in Romania, following
the global development trend. The responses from this year’s
edition of our survey show that our expectation begins to
confirm. The most relevant answer to this is the shift in
tendency to how companies define corporate social
responsibility. As you will see the percentage of companies
defining corporate social responsibility as being business ethics
has increased significantly reaching17% in 2014 compared to
6% in 2013. Moreover, the percentage of the respondents who
include in their CSR principles of a responsible management of
the supply chain has increased from 1% in 2013 to 8% in 2014.

Bogdan ION, Country Managing Partner
EY Romania & Moldova

Trends and Realities in Romania – 2015 Edition

Which option you think is best suited to define social
responsibility? (multiple answer)
Question 1
60%

57%

50%

40%
33%

30%
30%

2013

12%

10%
10%

2014

18%

17%

20%

8%

5%

6%
1%

1%

1%

1%

0%
Total respondents: 154
(Skipped this question: 156)

Community
involvement

Business ethics

Risk
Significant
Responsible
management interactions with supply chain
stakeholders
management

Sustainable
business
strategy

Philanthropy

The percentage of companies defining corporate social responsibility as being business ethics has increased significantly reaching
17% in 2014 from only 6% in 2013. Moreover, the percentage of those who believe that social responsibility means significant
interactions with the stakeholders increased from 1% in 2013 to 10% in 2014; among those who chose the answer responsible
management of the supply chain the percentage increased from 1% in 2013 to 8% in 2014.

Trends and Realities in Romania – 2015 Edition

Is your company involved in corporate social responsibility
projects? (single answer)
Question 2
350

Number of answers

120%

300

Yes
No

69%

14%

94

31%

80%

200
No
150
100

4
10
59

214

No

60%

Yes

50

40%

86%

Yes

96%
69%

20%

93

0%

0

2014

4%

100%

250

31%

Percentage

2012

2013

2014

2012

2013

2014

Total respondents: 311
(Skipped this question: 0)

69% of surveyed companies say that they have been involved in corporate social responsibility projects in 2014, against 96% in the
previous year. This result does not indicate less interest from companies to incorporate CSR activities in their business strategy, but
comes as a result of the growing number of questionnaire replies from companies that have not yet started CSR activities.

Trends and Realities in Romania – 2015 Edition

If it is not involved in corporate social responsibility projects,
why? (open-ended answer, number of answers)
Question 3
1

No CSR policy
Lack of an initiator

2

Management has other priorities

2
5

No budget allocated

7

Lack of interest
No identifiable project

8

Not in policy

8

Difficult financial situation

8
10

Do not know

6

Other
Total respondents: 57
(Skipped this question: 254)

0

2

4

6

8

10

12

Regarding the reason for not engaging in CSR activities, we see that the main causes, after "do not know“, are the following ones:
"difficult financial situation" of the company, on a par with the answer "not in policy" and "no identifiable project", followed by "lack of
interest" and the fact that there is “no budget allocated".

Trends and Realities in Romania – 2015 Edition

If you did not perform or are not performing such projects,
how likely is your company to engage in CSR activities in the
future? (single answer)
Question 4

5%

Very likely

3%

13%

Probably

27%

Quite possibly

Rather negative
45%
38%

Less likely

52%

Rather positive
Rather neutral

14%

Unlikely

3%

Do not know
0%

5%

10%

15%

20%

25%

30%

35%

40%

Total respondents: 63
(Skipped this question: 248)

Regarding the probability of engaging in CSR activities in the future, we see that only 5% of respondents to this question say that
they are very likely to do so. Overall, the balance tilts toward the negative responses, which may indicate that the identified obstacles
standing in the way of CSR engagement in some of these firms are difficult to overcome.

Trends and Realities in Romania – 2015 Edition

Why is your company involved in corporate social
responsibility projects? (multiple answer)
Question 5
80%

74%

66%

70%
58%

60%

70%
62%

64%

50%
40%

2012

30%
20%
20%

13%

21%

17%

15% 14%

21% 23%

22%

2013

25%

2014

17%

12%

10%
0%
Promoting products
It increases the
We are obliged by
and services
financial value of the our company policy
company

Our shareholders
request the
involvement

It is part of our
public relations
strategy

Recognition and
visibility

Total respondents: 154
(Skipped this question: 156)

The two main reasons why companies say that they have been involved in corporate social responsibility projects in 2014 are: that
this activity is part of their public relations strategy (66%) and that it brings recognition and visibility (64% ). These were the main
reasons given by respondents in all of the three editions of the study so far.

Trends and Realities in Romania – 2015 Edition

CSR Budget

Trends and Realities in Romania – 2015 Edition

What is the evolution of your CSR budget in 2015 compared
to 2014? (single answer)
Question 6

Increases between 20-30%
Increases between 10-20%
Increases between 5-10%

Percentage

7%

10%

15%

17%

1%
3%

35%

Increases between 0-5%
0%

9%

Decreases between 0-5%

3%

Decreases between 5-10%
Decreases between 10-20%
Decreases between 20-30%
We do not have budget
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total respondents: 154
(Skipped this question: 157)

Seemingly in 2014 CSR budgets have stagnated (35% of responses). However, in this general trend, there are 7% of companies
saying that their CSR budgets have increased by 20%-30%. In contrast, only 7% of surveyed companies say that their CSR budgets
have declined, and 9% do not have a budget for CSR.

Trends and Realities in Romania – 2015 Edition

What is the evolution of your CSR budget in 2013, 2014 and
2015? (single answer)
Question 7
60%
51%
48%

50%

40%

40%
30%

2013

18%

20%

14%
10%

7%

6%

3%

3%

2014

17%
16% 16%

2015

11%

9%
3% 2% 3%

2%

4%

1%

11%
7%

8%

0%
Decreases
between 2030%

Decreases
between 1020%

Decreases
between 510%

Decreases
between 0-5%

0%

Increases
between 0-5%

Increases
between 510%

Increases
between 1020%

Increases
between 2030%

Total respondents: 154
(Skipped this question: 157)

In 2015, there is a continuing stagnation of CSR budgets for 40% of companies (this percentage is decreasing compared to previous
years), while 53% of companies (compared to 42% in the previous survey) say that they have a bigger budget , however only 7%
(compared to 10% in 2014) say that they have a reduced budget this year.

Trends and Realities in Romania – 2015 Edition

What is your CSR budget in 2015?

(single answer)

Question 8

16%

No CSR budget

16%

Up to 5,000 euro

15%

Between 5,000 - 10,000 euro

7%

More than 500,000 euro

Between 10,000 - 50,000 euro

7%
14%

Between 100,000 - 500,000
euro

6%

14%

Between 5,000 - 100,000
euro

63%

Between 100,000 -200,000 euro

8%

Between 200,000 - 500,000 euro

7%
0%

20%

40%

60%

Between 50,000 - 100,000 euro

27%

80%

More than 500,000 euro
No CSR budget

Total respondents: 154
(Skipped this question: 157)

If 16% of respondents say that they do not have a budget allocated for CSR projects in 2015, 27% say they have a budget of CSR
between 10,000 to 50,000 euros and 7% have a budget of over 500,000 euros.

Trends and Realities in Romania – 2015 Edition

What was the main source for the 2014 CSR budget? (single answer)

Question 9

60%

14%

20% from deductible
allocations

51%
35%

Non-deductible
allocations from the
budget
Various others

40%

51%

48%

50%

37%

20% from deductible
allocations

35%

30%
20%

15%

Non-deductible
allocations from the
budget
14%
Various others

10%
0%
2014

2015

Total respondents: 154
(Skipped this question: 157)

In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014), 35% from
non-deductible allocations (compared to 48% in 2014) and only 14% from other source (compared to 15% in 2014).

Trends and Realities in Romania – 2015 Edition

Which department holds the budget line for CSR? (single answer)

Question 10
80%

PR and Marketing

4%

70%

2% 1%
4% 1%

HR

58%

60%
Other department

6%

Management

23%

69%

59%

50%

2015

Sustainable development
budget

30%

Finance and accounting

20%

Administrative

10%

CSR

2014

40%

23%
17%

19%
14%

0%
PR and Marketing

HR

Other department

Total respondents: 154
(Skipped this question: 157)

In 2015, 59% of respondents place the budget line for CSR within PR and Marketing (compared to 69% in 2014), 23% in HR (versus
17% in 2014), but 4% say they have a sustainable development budget (compared to 5% in 2014), and 1% even have a CSR
department. Other departments indicating to have CSR budget lines include: Finance and accounting department or Administrative
department.

Trends and Realities in Romania – 2015 Edition

The role of top
management
and CSR strategy

Trends and Realities in Romania – 2015 Edition

Is there a CSR committee at top management level?
(single answer)

Question 11

2012

Nu
No
55%

2014

2013

Yes
45%

Nu

Nu
No
43%

No
42%
Yes
57%

Yes
58%

Total respondents: 154
(Skipped this question: 157)

Regarding the involvement of the top management in defining a strategy for CSR and in developing CSR projects in 2014, 58% of
companies say they already have a CSR involvement committee at a top management level, while only 42% responded negatively.

Trends and Realities in Romania – 2015 Edition

Do you have a policy/strategy dedicated to corporate social
responsibility? (single answer)
Question 12
2012

2014

2013

No
16%

No
22%

No
35%

Nu

Nu

Nu

Da
Yes
78%

Da
Yes
65%
Da
Yes
84%

Total respondents: 154
(Skipped this question: 157)

Most companies (65%) say they already have a strategy/policy of CSR, while 35% say they do not have such a strategy yet. The
percentage of positive responses shows a 19% decrease compared to previous edition’s results, but actually reflects the greater
percentage of answers to the questionnaire received from companies that have not developed CSR activities yet.

Trends and Realities in Romania – 2015 Edition

Measuring and
reporting CSR
activities

Trends and Realities in Romania – 2015 Edition

Does your company measure the impact its involvement in
community has on the company and community?
(single answer)

Question 13
80%
70%

68%

65%

60%

55%

50%

45%

40%

Yes

35%

32%

No

30%
20%
10%
0%
2012

2013

2014

Total respondents: 139
(Skipped this question: 172)

Slightly more than half of respondents (55%) do not measure the impact of their CSR projects in their community. The percentage of
positive responses is decreasing by 23% compared to the previous study, but it actually reflects the greater percentage of answers to
the questionnaire received from companies which have not developed CSR activities yet.

Trends and Realities in Romania – 2015 Edition

What are the Key Performance Indicators (KPIs) used in 2014
to track the impact? (single answer)
Question 14

International standards reporting

3%

13%
Own evaluation systems

40%
Evalutations provided by partners (e.g. NGOs)

37%
We do not track the impact over the community

7%
Other indicators
Total respondents: 78
(Skipped this question: 35)

37% of companies say they use their own evaluation systems (compared to 53% in the previous survey), while 13% (against 24%
previously) say they use international standards reporting, and 7% (against 18% previously) turn to evaluations provided by partners
(e.g NGOs). However, 40% of respondents do not track in any way the impact of community involvement.

Trends and Realities in Romania – 2015 Edition

What are the Key Performance Indicators (KPIs) used in 2013
and in 2014 to track the impact? (single answer)
Question 15
70%

61%
60%

53%

50%
40%
30%

2013

24%

2014

22%

18%

20%

12%

10%

5%

5%

0%
International standards
reporting

Own evaluation systems

Evalutations provided by
partners (e.g. NGOs)

Other indicators

Total respondents: 139
(Skipped this question: 172)

Compared to the previous surveys the companies using their own evaluation systems register the highest growth percentage (+8%),
while firms turning to international standards reporting fall as a percentage (-2%), and those using ratings evaluations by partners
(e.g NGOs) show a 6% decrease in 2014 compared to 2013.

Trends and Realities in Romania – 2015 Edition

What was the most important aspect according to which you
evaluated the impact of CSR activities in 2014?
(single answer)

Question 16
Clients
15%

Environment

36%

Employees

15%
Economic
Suppliers
16%

9%

Other area

9%
We do not track the impact
of CSR activities
Total respondents: 139
(Skipped this question: 172)

To this question most responses (36%) come from companies that do not track the impact of CSR activities. Otherwise, the
distribution of answers is relatively balanced, but also indicating a focus on customers, environment and employees.

Trends and Realities in Romania – 2015 Edition

How likely is it for your company to develop in the near
future a report on CSR/sustainable development?
(single answer)

Question 17

4% 6%
Unlikely

20%

Less likely
35%

Quite possibly
Probably

11%

Very likely
Do not know
24%

Total respondents: 139
(Skipped this question: 172)

If 41% of companies say it is unlikely or less likely to produce a report of CSR/ sustainability in the near future, the majority (55%)
say it is likely to make such a report. A significant aspect is that only 4% of respondents chose the answer "do not know" to this
question.

Trends and Realities in Romania – 2015 Edition

What instrument do you use to communicate your
company’s involvement in CSR? (multiple answer)
Question 18
67%

Company website

50%

Social media

49%

Press releases

29%

Annual reports

24%

Dedicated platforms

19%

We do not communicate our company's involvement

3%

Other instruments
Total respondents: 139
(Skipped this question: 172)

0%

10%

20%

30%

40%

50%

60%

70%

80%

The main tools used to communicate the company's involvement in CSR is the company's website (67% in 2014 vs. 22% in 2013),
press releases (49% in 2014 vs. 31% in 2013), annual reports (29% in 2014 vs. 26% in 2013). Social media, which was a secondary
option with only 13%, now climbs up to the second position with 50%.

Trends and Realities in Romania – 2015 Edition

What instrument have you used in 2013 and 2014 to
communicate your company’s involvement in CSR? (single answer)
Question 19
35%

31%

31%
30%
26%
25%

22%

23%

22%

20%
2013

13%

15%

2014

13%

11%
10%

8%

5%
0%
Annual reports

Press releases

Company website

Social media

Dedicated platforms

Total respondents: 172
(Skipped this question: 54)

There is a significant drop in the percentages of annual reports (-13%) and press releases (-9%) in 2014 compared with 2013, but
also important increases in company's website (+9%), social media (+10 %) and platforms dedicated to CSR (+3%).

Trends and Realities in Romania – 2015 Edition

What would be, in terms of your company, the most important advantage
that you can get after developing a report of CSR/sustainable
development? (multiple answer)
Question 16
Other benefits

4%

The company would respect national/European legislation

17%

The company would respond to the need of informing stakeholders

29%

Improve internal sustainability management processes

37%

To demonstrate that the company's management is committed to ethical and
transparent practices and processes

55%

Increased credibility of the company in relation to competition

55%

To demonstrate that the company has such current practices and a sustainable
development strategy
Total respondents: 139
(Skipped this question: 172)

60%
0%

10%

20%

30%

40%

50%

60%

70%

60% of firms say that the most significant benefit associated with producing a report of CSR / sustainable development is the demonstration of the
fact that the company has such current practices and a sustainable development strategy. The following benefits are: increasing the credibility of
the company in relation to competition (55%), showing that the company’s management is committed to ethical and transparent practices and
processes (55%), and only in fourth place the fact that internal sustainability management processes will be improved.

Trends and Realities in Romania – 2015 Edition

CSR projects
in 2014

Trends and Realities in Romania – 2015 Edition

How many projects have you developed in 2014 compared to
2013 and 2012? (open-ended answers)
Question 20

16
14

+108%

13.7

-36%

12

8.7

10
8

6.6

6

4
2
0
2012

2013

2014

Total respondents: 119
(Skipped this question: 192)

In 2014, companies have developed an average of 8.7 CSR projects, decreasing by 36% from the previous year, but this result
reflects the greater percentage of answers to the questionnaire received from companies which have not conducted CRS activities
yet.

Trends and Realities in Romania – 2015 Edition

What is the average value of a project undertaken by your
company in 2014? (single answer)
Question 21
52%

Up to 5,000 euro
Between 10,000 - 50,000 euro

18%

Between 5,000 - 10,000 euro

18%
7%

Between 50,000 - 100,000 euro

3%

Between 100,000 - 200,000 euro

2%

Between 200,000 - 500,000 euro
More than 500,000 euro
Total respondents: 130
(Skipped this question: 181)

0%
0%

10%

20%

30%

40%

50%

60%

In 2014, the average value of a CSR project has been up to 5,000 euros. This was the answer given from 52% of the responding
firms. However, 5% of respondents said they have developed CSR projects with an average of 100,000 to 500,000 euros.

Trends and Realities in Romania – 2015 Edition

At what level are or were your projects developed by your
company? (multiple answer)
Question 22
55%

Local

45%

National

Community level

25%

Regional

25%
21%

Company level

13%

All communities we operate in
0%

10%

20%

30%

40%

50%

60%

Total respondents: 130
(Skipped this question: 181)

For the first time, companies bring their CSR strategies focus at local level (55%), where previously the largest number of CSR
projects were concentrated at national level (57%) and not so much at community level or local level. Note that the projects
undertaken at national level stands at 45% in 2014.

Trends and Realities in Romania – 2015 Edition

At what level are or were your projects developed by your
company in 2014 compared to 2013? (multiple answer)
Question 23
60%

55%

57%

52%
50%

45%

40%

35%

30%

33%

25%

31%
27%

25%

2013

21%

2014

20%

13%
10%
0%
Local

National

Regional

Community level

Company level

All communities we
operate in

Total respondents: 130
(Skipped this question: 181)

The only increase in the number of CSR projects undertaken in 2014 is at local level (+3%). All other levels show significant declines
in 2014, ranging from -14% to -8%, the strongest being the projects implemented "among all communities in which we operate".

Trends and Realities in Romania – 2015 Edition

What sectors of the community do you have targeted for
intervention and support in 2012, 2013 and 2014? (multiple answer)
Question 24
100%
90%
80%
70%

87%
79%

69%

68%
60%

60%

62%

62% 56%

2012

56% 58%

54%

2013

50%

2014

41%
39%

40%

35%

27%

30%

36%

35%

29%
19%19%

20%

15%

10%

2% 1%

5%

0%
Education

Social

Health

Sport

Environment

Culture

Entrepreneurship

Other

Total respondents: 130
(Skipped this question: 181)

Most companies have CSR projects that focus on education (69%, but down from 10% in the previous year). This is followed by CSR
projects focused on social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.

Trends and Realities in Romania – 2015 Edition

Your company is contributing to community by:
(multiple answer)

Question 25
90%
80%

75%

73% 74%

79% 80%
72%
67%

70%

61%

59%

60%

50% 50%
50%

40%

2012

40%

2013

30%

2014

20%

13%

10%

5%

2%

0%
Volunteering
Total respondents: 130
(Skipped this question: 181)

Donations in cash

In-kind donations (books,
use of space, active
loans)

Socially responsible
business practices

Other

In 2014 most companies offer help by: financial donations (80% vs. 79% in the previous survey) and volunteering (61% vs. 74%).
A small decrease is observed for in-kind donations (59% vs. 67%). Very few companies are focused on socially responsible business
practices (40% in 2014 vs. 50% in 2013).

Trends and Realities in Romania – 2015 Edition

What kind of institutions do you collaborate with to
implement CSR projects? (multiple answer)
Question 26
2%

Other

4%

No collaborations

39%

Institutions that provide medical services and care

49%

Authorities local/central

52%

Educational institutions

87%

NGOs
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total respondents: 125
(Skipped this question: 186)

Regarding the collaboration with various institutions, 87% of companies prefer mostly NGOs (compared to 54% previously), while
49% work mainly with local/central (compared with 37% previously). However, there are companies operating projects by
collaborating with educational institutions (52%) or with institutions providing medical services and care (39%).

Trends and Realities in Romania – 2015 Edition

Supply Chain
Sustainability

Trends and Realities in Romania – 2015 Edition

Does the company that you represent have a policy on
supply chain sustainability? (single answer)
Question 27

11%

Yes, and we implement it

21%

Yes, but it does not apply
No, but we are working on it

55%

No
Do not know

11%

2%

Total respondents: 125
(Skipped this question: 186)

55% of respondents say they have a policy on supply chain sustainability that they implement, but 21% do not have any, and 11%
simply do not know. There is a 2%, notwithstanding having a policy on supply chain sustainability, that do not apply it.

Trends and Realities in Romania – 2015 Edition

What are the reasons for applying this policy of sustainability
to the supply chain? (multiple answer)
Question 28
8%

Other reasons

18%

Adds value to the brand
Our company does not apply / does not know how to apply such
a strategy

29%
35%

Part of the company's sustainability/CSR strategy

37%

Allows better management of risks

43%

Allows cost effectiveness
Total respondents: 125
(Skipped this question: 186)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Concerning the reasons for applying the policy of sustainability to their supply chain, firstly it allows cost effectiveness (43%),
followed by the fact that it allows better management of risks (37%), and that it is a part of the company’s sustainability/CSR
strategy (35%). 18% of companies say that it really does add value to the brand.

Trends and Realities in Romania – 2015 Edition

How do you assess the sustainability of a supplier?
(multiple answer)

Question 29

10%

Other way

16%

We do not assess it

33%

Surveys

40%

Audit

57%

Meetings

Total respondents: 125
(Skipped this question: 186)

0%

10%

20%

30%

40%

50%

60%

Companies maintain that they assess the sustainability of a supplier by meetings (57%) by audit (40%), and through surveys (33%).
However, 16% of surveyed companies do not make any kind of assessment in this regard.

Trends and Realities in Romania – 2015 Edition

What are the main lines of action that you take into account
in developing a sustainable supply chain? (multiple answer)
Question 30

12%

Other

24%

Community Development
Human resource management, compensation and benefits

26%

Human Rights

26%
30%

Commercial communication

43%

Health and safety at work

45%

Environment

65%

Transparency and ethics in business
Total respondents: 125
(Skipped this question: 186)

0%

10%

20%

30%

40%

50%

60%

70%

The main lines of action that companies take into account in developing a sustainable supply chain are: transparency and ethics in
business (65%), environment (45%), and health and safety at work (43%).

Trends and Realities in Romania – 2015 Edition

At the level of your company, how important is the criteria of
sustainability in choosing a supplier?
(single answer)

Question 31

8% 2% 11%
Not important
A little important
Quite important

29%
27%

Important
Very important
Do not know

23%
Total respondents: 125
(Skipped this question: 186)

At a company level the criteria of sustainability in choosing a supplier is important for 79% of respondents, but for 2% it is not
important, and 8% do not know.

Trends and Realities in Romania – 2015 Edition

CSR team
and the role of
employees

Trends and Realities in Romania – 2015 Edition

How many persons are part of your CSR team?
(open-ended answer)

Question 32

4

+25%

3.5

3

2.6

+8%

2.8

3.5

2.5
2
1.5
1
0.5
0
2012

2013

2014

Total respondents: 124
(Skipped this question: 187)

Regarding the number of people involved in CSR team, on average they are 3.5 per company (full-time employees), which indicates
an increase of 25% over the prior year average of 2.8.

Trends and Realities in Romania – 2015 Edition

Do you involve employees in CSR activities undertaken
by the company? (single answer)
Question 33

75%

Yes, they are very involved

13%

No, but we are planning to do so

No

6%

Yes, we are trying, but they are not involved

6%

Do not know

0%
0%

10%

20%

30%

40%

50%

60%

70%

80%

Total respondents: 124
(Skipped this question: 187)

An overwhelming majority, 75% of companies, involve employees in various CSR activities. Which means that Romanian companies have
understood that employees are more motivated when their company is active in CSR projects. It is widely accepted that CSR projects have a
significant impact in motivating, developing and retaining employees.

Trends and Realities in Romania – 2015 Edition

How many internal trainings with topics covering corporate
social responsibility did you organize in 2014? (open-ended answer)
Question 34

1.18
internal trainings about CSR in 2014
Total respondents: 124
(Skipped this question: 187)

The average number of internal trainings on topics of corporate social responsibility organized by the surveyed companies in 2014 is
extremely low, only 1.18 per company.

Trends and Realities in Romania – 2015 Edition

Do you have an internal process for identifying relevant CSR
themes for the company?
(single answer)

Question 35

Yes, but it does not apply

0%

2%

Do not know

20%

No, but we are working on it

27%

No

51%

Yes, and we implement it

Total respondents: 124
(Skipped this question: 187)

0%

10%

20%

30%

40%

50%

60%

Regarding the process of establishing a CSR strategy, 51% of companies already have an internal process for identifying relevant
themes in the field of CSR, compared to 47% who do not have such process.

Trends and Realities in Romania – 2015 Edition

Demographics
The results of this study reflect the responses
received between April 27 to May 25 2015 from
311 top executives and CSR professionals from
companies operating in Romania.

Trends and Realities in Romania – 2015 Edition

Demographics
The shareholding structure of companies:

Locations:

43%

10%

2015
2014

50%

57%

40%

13%
2013

Mixed
32%

24%
Another locality

2014

Foreign
55%

76%

Romanian

11%
2012

25%
2013

25%

75%

64%

0%

20%

40%

60%

80%

0%

Trends and Realities in Romania – 2015 Edition

20%

40%

60%

80%

Bucharest

Demographics
The industries in which the companies that responded to the
survey in 2015 operate in: (answers)

Oil industry

11%

4

Chemical industry

5

Food industry

5

Telecom / media

Less than 1M EUR

29%
12%
9%

9

Pharmaceutical and health
industry

10

IT industry

11

Energy and mining

11

Retail and wholesale

21%
23%

10-50M EUR

2014
2013

36%

2012
9%
14%
18%

50-100M EUR

15

Finance and banking

20

Other services

30%

32

More than 100M EUR

Manufacturing industry
Total respondents: 176
(Skipped this question: 135)

3%
2%

1-10M EUR

8

Construction and real estate

Income distribution of the surveyed companies:

48%
35%

46
0

10

20

30

40

50

Trends and Realities in Romania – 2015 Edition

0%

10% 20% 30% 40% 50% 60%

Demographics
Positions held in the company by people who responded to the survey in 2015 (answers):

Financial Director

30

Marketing / PR / Communication Specialist

28

Member of the Board

26

Other position

18

CEO / President / Director-general

16

Economic Director

12

CSR Specialist

11

Accounting Director

10

Human Resources Specialist

7

Economist

4

Financial Analyst

4

Deputy General Director

3

Administrative Director

3

Sustainable Development Manager

2

HR Director

2
0

5

10

15

Total respondents: 176
(Skipped this question: 135)

Trends and Realities in Romania – 2015 Edition

20

25

30

35

Project team

Trends and Realities in Romania – 2015 Edition

Project team
CSRMedia.ro

EY Romania

Lacrămioara Botezatu

Elena Badea

Project Manager
CSRMedia.ro

Head of Market Enablement
EY Romania

lacramioara@csrmedia.ro

elena.badea@ro.ey.com

George Carpov

Oana Gorbănescu

Strategic Communications Coordinator
McGuireWoods Consulting

Communication & CSR Officer
EY Romania

bcarpov@mcguirewoods.ro

oana.gorbanescu@ro.ey.com

Trends and Realities in Romania – 2015 Edition

Testimonials

Trends and Realities in Romania – 2015 Edition

Why do we recommend this study?
Lacrămioara Botezatu

Elena Badea

Project Manager
CSRMedia.ro

Head of Market Enablement
EY Romania

We know that this survey is eagerly
anticipated by those who are active in the
field. Conducted for the third consecutive
year, the study brings answers and gives an
overview of CSR activities from companies in
our country. And we are glad to see that the
number of companies carrying out social
responsibility actions is increasing from year
to year.

The business environment in Romania is
becoming more mature in terms of social
responsibility. The third edition of our study shows
a diversification of the company's concern in this
field and puts a stronger focus on sustainability.
This will benefit every company, whereas
organizations that manage their social and
environmental impacts responsibly benefit from
greater operational efficiency, from better
resources management, but also from a
repositioning in relation with their shareholders,
employees and business partners.

Trends and Realities in Romania – 2015 Edition

We intend to conduct
this survey every year.
We hope for your
continued support!

Trends and Realities in Romania – 2015 Edition