CSR Trends and Realities in Romania - EY - Romania & CSRmedia - Ro - en

CSR Trends and
Realities in Romania
2015 Edition
About the study

CSR trends and realities in Romania survey explores and analyzes the perception of executives and
specialists in corporate social responsibility (CSR) regarding both initiated and ongoing CSR projects during
2014, but also the CSR perspectives in the next period.
The present study is based on a survey conducted during 27 April 25 May 2015. The survey report analyzes the answers
received to 38-questions online survey from 311 top business executives and CSR specialists. Compared to previous editions,
up to 69% of the respondents are from companies already involved in CSR activities. For this reason we believe the study
is useful not only in offering answers to companies considering the opportunity of starting CSR activities that would like
to understand the impact thereof at a strategic level and the benefits generated, but also as a radiography of the CSR
phenomenon in Romania.
Objectives
What is the current situation of the Romanian

CSR sector?
What are the CSR trends in Romania?
What is the role of the CEO, CFO and other Csuite executives in developing CSR programs and
why is it important for these to orient the company
towards CSR initiatives?
What is the role of the CSR team in the strategic
positioning of the company through CSR efforts?
Approach
Quantitative and qualitative analysis of the

answers received from the respondents.
Indicators of the CSR phenomenon in Romania

as it was highlighted by the current edition of the
study as well as the previous editions.
For comparison purposes, reports from previous

editions of the study are accessible here: 2013
and 2014.
Trends and Realities in Romania 2015 Edition
SWOT analysis of CSR/SR in Romania

Source: National Strategy for promoting social responsibility 2011-2016
Strengths
Weaknesses
Societys interest in CSR and the relative novelty of this concept for
the Romanian public
Involvement of multinationals and other national companies in CSR

initiatives
The ongoing growth of the number of CSR initiatives and best

practices in this field nationwide
The growing number of consumers interested in the products and

services produced by social responsible companies
The concept of CSR is still little known in the Romanian society
The absence of studies on the popularity and applicability of CSR

initiatives in Romania
Some SMEs are not yet convinced of the relevance of CSR

initiatives
Target audiences do not have an appropriate understanding

regarding the capacity of CSR programs to represent and work in
their best interest
Opportunities
Threats
Dynamics of CSR at an European and global level
Lack of coherent public policies promoting CSR
Opportunity to learn, take on or adapt best practices from the

experience of more developed states
Lack of a coherent and consistent legal framework
Difficulties in applying the legislation
Increase in reputation for the companies involved in CSR efforts
EU financing opportunities for CSR initiatives
Risk of exclusion/restricted access of Romanian companies on

certain markets
Positive attitude of consumers towards companies involved in the

society/community
Insufficient support and involvement of public authorities in

promoting and applying CSR
Lack of state budget funds dedicated for promoting CSR programs
Top conclusions of the study
Top 9
conclusions
1.
The percentage of companies defining corporate social responsibility as being business ethics has increased significantly
to 17% in 2014 from 6% in 2013. Moreover, the percentage of those who believe that CSR means significant interactions
with the stakeholders increased from 1% in 2013 to 10% in 2014, and among those who see CSR as responsible supply
chain management the percentage increased from 1% in 2013 to 8% in 2014.
2.
In 2014. CSR budgets have stagnated (35% of answers). However, in this general trend, 7% of companies say that their
CSR budgets have been increased even by 20%-30%. In contrast, only 7% of companies say their CSR budgets have
been reduced and 9% do not have a budget for CSR.
3.
If 16% of respondents say they have no budget allocated for CSR projects in 2015, 27% say that they have a CSR budget
between 10,000 and 50,000 euros and 7% have a budget of over 500,000 euros. However ,16% of companies say they
have no budget for CSR in 2015.
4.
5.
6.
7.
In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014),
35% of non-deductible allocations from the company's budget (compared to 48% in 2014) and only 14% of other source
(compared to 15% in 2014).
37% of companies say they use their own evaluation systems (53% in the previous survey), while 13% (previously 24%)
say they use international reporting standards, and 7% (18% previously) appeals to assessments provided by partners
(e.g. NGOs). However, 40% of respondents do not track in any way the impact of their community involvement.
If 41% of companies say it is unlikely or less likely for them to produce a report of CSR / sustainable development in the
near future, the majority (55%) say it is likely to make such a report. A significant aspect is that only 4% of respondents
chose "do not know" to this question.
55% of respondents say they have a policy on supply chain sustainability which they also implement, but 21% say they
have no such policy, and 11% simply do not know whether they have one or not. There is a 2% that have a policy on
supply chain sustainability but do not implement it.
8.
Regarding the number of people making up the CSR team, they are on average 3.5 per company (full-time employees),
which indicates an increase of 25% over the prior year average of 2.8.
9.
Most companies have a focus on education in CSR projects (69%, but down 10% from the previous year). This is followed
by interest in social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.
In the first edition of our report on corporate social responsibility

we expected the CSR phenomenon to turn over the next years
into one that was strategic for companies in Romania, following
the global development trend. The responses from this years
edition of our survey show that our expectation begins to
confirm. The most relevant answer to this is the shift in
tendency to how companies define corporate social
responsibility. As you will see the percentage of companies
defining corporate social responsibility as being business ethics
has increased significantly reaching17% in 2014 compared to
6% in 2013. Moreover, the percentage of the respondents who
include in their CSR principles of a responsible management of
the supply chain has increased from 1% in 2013 to 8% in 2014.
Bogdan ION, Country Managing Partner

EY Romania & Moldova
Which option you think is best suited to define social

responsibility? (multiple answer)
Question 1
60%
57%
50%
40%
33%
30%
30%
2013
12%
10%
10%
2014
18%
17%
20%
8%
5%
6%
1%
1%
1%
1%
0%
Total respondents: 154
(Skipped this question: 156)
Community
involvement
Business ethics
Risk
Significant
Responsible
management interactions with supply chain
stakeholders
management
Sustainable
business
strategy
Philanthropy
The percentage of companies defining corporate social responsibility as being business ethics has increased significantly reaching
17% in 2014 from only 6% in 2013. Moreover, the percentage of those who believe that social responsibility means significant
interactions with the stakeholders increased from 1% in 2013 to 10% in 2014; among those who chose the answer responsible
management of the supply chain the percentage increased from 1% in 2013 to 8% in 2014.
Is your company involved in corporate social responsibility

projects? (single answer)
Question 2
350
Number of answers
120%
300
Yes
No
69%
14%
94
31%
80%
200
No
150
100
4
10
59
214
No
60%
Yes
50
40%
86%
Yes
96%
69%
20%
93
0%
2014
4%
100%
250
31%
Percentage
2012
2013
2014
2012
2013
2014

69% of surveyed companies say that they have been involved in corporate social responsibility projects in 2014, against 96% in the
previous year. This result does not indicate less interest from companies to incorporate CSR activities in their business strategy, but
comes as a result of the growing number of questionnaire replies from companies that have not yet started CSR activities.
If it is not involved in corporate social responsibility projects,

why? (open-ended answer, number of answers)
Question 3
1
No CSR policy
Lack of an initiator
Management has other priorities
2
5
No budget allocated
Lack of interest
No identifiable project
Not in policy
Difficult financial situation
8
10
Do not know
Other
10
12
Regarding the reason for not engaging in CSR activities, we see that the main causes, after "do not know, are the following ones:
"difficult financial situation" of the company, on a par with the answer "not in policy" and "no identifiable project", followed by "lack of
interest" and the fact that there is no budget allocated".
If you did not perform or are not performing such projects,

how likely is your company to engage in CSR activities in the
future? (single answer)
Question 4
5%
Very likely
3%
13%
Probably
27%
Quite possibly
Rather negative
45%
38%
Less likely
52%
Rather positive
Rather neutral
14%
Unlikely
3%
Do not know
0%
5%
10%
15%
20%
25%
30%
35%
40%
Regarding the probability of engaging in CSR activities in the future, we see that only 5% of respondents to this question say that
they are very likely to do so. Overall, the balance tilts toward the negative responses, which may indicate that the identified obstacles
standing in the way of CSR engagement in some of these firms are difficult to overcome.
Why is your company involved in corporate social

responsibility projects? (multiple answer)
Question 5
80%
74%
66%
70%
58%
60%
70%
62%
64%
50%
40%
2012
30%
20%
20%
13%
21%
17%
15% 14%
21% 23%
22%
2013
25%
2014
17%
12%
10%
0%
Promoting products
It increases the
We are obliged by
and services
financial value of the our company policy
company
Our shareholders
request the
involvement
It is part of our
public relations
strategy
Recognition and
visibility

The two main reasons why companies say that they have been involved in corporate social responsibility projects in 2014 are: that
this activity is part of their public relations strategy (66%) and that it brings recognition and visibility (64% ). These were the main
reasons given by respondents in all of the three editions of the study so far.
CSR Budget
What is the evolution of your CSR budget in 2015 compared

to 2014? (single answer)
Question 6
Increases between 20-30%

Percentage
7%
10%
15%
17%
1%
3%
35%

0%
9%
Decreases between 0-5%
3%

We do not have budget
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

Seemingly in 2014 CSR budgets have stagnated (35% of responses). However, in this general trend, there are 7% of companies
saying that their CSR budgets have increased by 20%-30%. In contrast, only 7% of surveyed companies say that their CSR budgets
have declined, and 9% do not have a budget for CSR.
What is the evolution of your CSR budget in 2013, 2014 and

2015? (single answer)
Question 7
60%
51%
48%
50%
40%
40%
30%
2013
18%
20%
14%
10%
7%
6%
3%
3%
2014
17%
16% 16%
2015
11%
9%
3% 2% 3%
2%
4%
1%
11%
7%
8%
0%
Decreases
between 2030%
Decreases
between 1020%
Decreases
between 510%
Decreases
between 0-5%
0%
Increases
between 0-5%
Increases
between 510%
Increases
between 1020%
Increases
between 2030%

In 2015, there is a continuing stagnation of CSR budgets for 40% of companies (this percentage is decreasing compared to previous
years), while 53% of companies (compared to 42% in the previous survey) say that they have a bigger budget , however only 7%
(compared to 10% in 2014) say that they have a reduced budget this year.
What is your CSR budget in 2015?
(single answer)
Question 8
16%
No CSR budget
16%
Up to 5,000 euro
15%
Between 5,000 - 10,000 euro
7%
More than 500,000 euro
Between 10,000 - 50,000 euro
7%
14%
Between 100,000 - 500,000

euro
6%
14%
Between 5,000 - 100,000

euro
63%
Between 100,000 -200,000 euro
8%
Between 200,000 - 500,000 euro
7%
0%
20%
40%
60%
Between 50,000 - 100,000 euro
27%
80%

No CSR budget

If 16% of respondents say that they do not have a budget allocated for CSR projects in 2015, 27% say they have a budget of CSR
between 10,000 to 50,000 euros and 7% have a budget of over 500,000 euros.
What was the main source for the 2014 CSR budget? (single answer)
Question 9
60%
14%
20% from deductible

allocations
51%
35%
Non-deductible
allocations from the
budget
Various others
40%
51%
48%
50%
37%
20% from deductible

allocations
35%
30%
20%
15%
Non-deductible
allocations from the
budget
14%
Various others
10%
0%
2014
2015

In 2014, 51% of companies' CSR budget came from allocations that are deductible from the budget (versus 37% in 2014), 35% from
non-deductible allocations (compared to 48% in 2014) and only 14% from other source (compared to 15% in 2014).
Which department holds the budget line for CSR? (single answer)
Question 10
80%
PR and Marketing
4%
70%
2% 1%
4% 1%
HR
58%
60%
Other department
6%
Management
23%
69%
59%
50%
2015
Sustainable development
budget
30%
Finance and accounting
20%
Administrative
10%
CSR
2014
40%
23%
17%
19%
14%
0%
PR and Marketing
HR
Other department

In 2015, 59% of respondents place the budget line for CSR within PR and Marketing (compared to 69% in 2014), 23% in HR (versus
17% in 2014), but 4% say they have a sustainable development budget (compared to 5% in 2014), and 1% even have a CSR
department. Other departments indicating to have CSR budget lines include: Finance and accounting department or Administrative
department.
The role of top

management
and CSR strategy
Is there a CSR committee at top management level?

(single answer)
Question 11
2012
Nu
No
55%
2014
2013
Yes
45%
Nu
Nu
No
43%
No
42%
Yes
57%
Yes
58%

Regarding the involvement of the top management in defining a strategy for CSR and in developing CSR projects in 2014, 58% of
companies say they already have a CSR involvement committee at a top management level, while only 42% responded negatively.
Do you have a policy/strategy dedicated to corporate social

responsibility? (single answer)
Question 12
2012
2014
2013
No
16%
No
22%
No
35%
Nu
Nu
Nu
Da
Yes
78%
Da
Yes
65%
Da
Yes
84%

Most companies (65%) say they already have a strategy/policy of CSR, while 35% say they do not have such a strategy yet. The
percentage of positive responses shows a 19% decrease compared to previous editions results, but actually reflects the greater
percentage of answers to the questionnaire received from companies that have not developed CSR activities yet.
Measuring and
reporting CSR
activities
Does your company measure the impact its involvement in

community has on the company and community?
(single answer)
Question 13
80%
70%
68%
65%
60%
55%
50%
45%
40%
Yes
35%
32%
No
30%
20%
10%
0%
2012
2013
2014

Slightly more than half of respondents (55%) do not measure the impact of their CSR projects in their community. The percentage of
positive responses is decreasing by 23% compared to the previous study, but it actually reflects the greater percentage of answers to
the questionnaire received from companies which have not developed CSR activities yet.
What are the Key Performance Indicators (KPIs) used in 2014

to track the impact? (single answer)
Question 14
International standards reporting
3%
13%
Own evaluation systems
40%
Evalutations provided by partners (e.g. NGOs)
37%
We do not track the impact over the community
7%
Other indicators
37% of companies say they use their own evaluation systems (compared to 53% in the previous survey), while 13% (against 24%
previously) say they use international standards reporting, and 7% (against 18% previously) turn to evaluations provided by partners
(e.g NGOs). However, 40% of respondents do not track in any way the impact of community involvement.
What are the Key Performance Indicators (KPIs) used in 2013

and in 2014 to track the impact? (single answer)
Question 15
70%
61%
60%
53%
50%
40%
30%
2013
24%
2014
22%
18%
20%
12%
10%
5%
5%
0%
International standards
reporting
Own evaluation systems
Evalutations provided by
partners (e.g. NGOs)
Other indicators

Compared to the previous surveys the companies using their own evaluation systems register the highest growth percentage (+8%),
while firms turning to international standards reporting fall as a percentage (-2%), and those using ratings evaluations by partners
(e.g NGOs) show a 6% decrease in 2014 compared to 2013.
What was the most important aspect according to which you

evaluated the impact of CSR activities in 2014?
(single answer)
Question 16
Clients
15%
Environment
36%
Employees
15%
Economic
Suppliers
16%
9%
Other area
9%
We do not track the impact
of CSR activities
To this question most responses (36%) come from companies that do not track the impact of CSR activities. Otherwise, the
distribution of answers is relatively balanced, but also indicating a focus on customers, environment and employees.
How likely is it for your company to develop in the near

future a report on CSR/sustainable development?
(single answer)
Question 17
4% 6%
Unlikely
20%
Less likely
35%
Quite possibly
Probably
11%
Very likely
Do not know
24%

If 41% of companies say it is unlikely or less likely to produce a report of CSR/ sustainability in the near future, the majority (55%)
say it is likely to make such a report. A significant aspect is that only 4% of respondents chose the answer "do not know" to this
question.
What instrument do you use to communicate your

companys involvement in CSR? (multiple answer)
Question 18
67%
Company website
50%
Social media
49%
Press releases
29%
Annual reports
24%
Dedicated platforms
19%
We do not communicate our company's involvement
3%
Other instruments
0%
10%
20%
30%
40%
50%
60%
70%
80%
The main tools used to communicate the company's involvement in CSR is the company's website (67% in 2014 vs. 22% in 2013),
press releases (49% in 2014 vs. 31% in 2013), annual reports (29% in 2014 vs. 26% in 2013). Social media, which was a secondary
option with only 13%, now climbs up to the second position with 50%.
What instrument have you used in 2013 and 2014 to

communicate your companys involvement in CSR? (single answer)
Question 19
35%
31%
31%
30%
26%
25%
22%
23%
22%
20%
2013
13%
15%
2014
13%
11%
10%
8%
5%
0%
Annual reports
Press releases
Company website
Social media
Dedicated platforms

There is a significant drop in the percentages of annual reports (-13%) and press releases (-9%) in 2014 compared with 2013, but
also important increases in company's website (+9%), social media (+10 %) and platforms dedicated to CSR (+3%).
What would be, in terms of your company, the most important advantage
that you can get after developing a report of CSR/sustainable
development? (multiple answer)
Question 16
Other benefits
4%
The company would respect national/European legislation
17%
The company would respond to the need of informing stakeholders
29%
Improve internal sustainability management processes
37%
To demonstrate that the company's management is committed to ethical and

transparent practices and processes
55%
Increased credibility of the company in relation to competition
55%
To demonstrate that the company has such current practices and a sustainable
development strategy
60%
0%
10%
20%
30%
40%
50%
60%
70%
60% of firms say that the most significant benefit associated with producing a report of CSR / sustainable development is the demonstration of the
fact that the company has such current practices and a sustainable development strategy. The following benefits are: increasing the credibility of
the company in relation to competition (55%), showing that the companys management is committed to ethical and transparent practices and
processes (55%), and only in fourth place the fact that internal sustainability management processes will be improved.
CSR projects
in 2014
How many projects have you developed in 2014 compared to

2013 and 2012? (open-ended answers)
Question 20
16
14
+108%
13.7
-36%
12
8.7
10
8
6.6
4
2
0
2012
2013
2014

In 2014, companies have developed an average of 8.7 CSR projects, decreasing by 36% from the previous year, but this result
reflects the greater percentage of answers to the questionnaire received from companies which have not conducted CRS activities
yet.
What is the average value of a project undertaken by your

company in 2014? (single answer)
Question 21
52%
Up to 5,000 euro
Between 10,000 - 50,000 euro
18%
Between 5,000 - 10,000 euro
18%
7%
Between 50,000 - 100,000 euro
3%
Between 100,000 - 200,000 euro
2%
Between 200,000 - 500,000 euro

0%
0%
10%
20%
30%
40%
50%
60%
In 2014, the average value of a CSR project has been up to 5,000 euros. This was the answer given from 52% of the responding
firms. However, 5% of respondents said they have developed CSR projects with an average of 100,000 to 500,000 euros.
At what level are or were your projects developed by your

company? (multiple answer)
Question 22
55%
Local
45%
National
Community level
25%
Regional
25%
21%
Company level
13%
All communities we operate in

0%
10%
20%
30%
40%
50%
60%

For the first time, companies bring their CSR strategies focus at local level (55%), where previously the largest number of CSR
projects were concentrated at national level (57%) and not so much at community level or local level. Note that the projects
undertaken at national level stands at 45% in 2014.
At what level are or were your projects developed by your

company in 2014 compared to 2013? (multiple answer)
Question 23
60%
55%
57%
52%
50%
45%
40%
35%
30%
33%
25%
31%
27%
25%
2013
21%
2014
20%
13%
10%
0%
Local
National
Regional
Community level
Company level
All communities we
operate in

The only increase in the number of CSR projects undertaken in 2014 is at local level (+3%). All other levels show significant declines
in 2014, ranging from -14% to -8%, the strongest being the projects implemented "among all communities in which we operate".
What sectors of the community do you have targeted for

intervention and support in 2012, 2013 and 2014? (multiple answer)
Question 24
100%
90%
80%
70%
87%
79%
69%
68%
60%
60%
62%
62% 56%
2012
56% 58%
54%
2013
50%
2014
41%
39%
40%
35%
27%
30%
36%
35%
29%
19%19%
20%
15%
10%
2% 1%
5%
0%
Education
Social
Health
Sport
Environment
Culture
Entrepreneurship
Other

Most companies have CSR projects that focus on education (69%, but down from 10% in the previous year). This is followed by CSR
projects focused on social issues (62%, down 2%) and health (54%, down 2%). The environment is the area with the greatest
decrease in 2014 compared to 2013 from 58% to only 35%.
Your company is contributing to community by:

(multiple answer)
Question 25
90%
80%
75%
73% 74%
79% 80%
72%
67%
70%
61%
59%
60%
50% 50%
50%
40%
2012
40%
2013
30%
2014
20%
13%
10%
5%
2%
0%
Volunteering
Donations in cash
In-kind donations (books,

use of space, active
loans)
Socially responsible
business practices
Other
In 2014 most companies offer help by: financial donations (80% vs. 79% in the previous survey) and volunteering (61% vs. 74%).
A small decrease is observed for in-kind donations (59% vs. 67%). Very few companies are focused on socially responsible business
practices (40% in 2014 vs. 50% in 2013).
What kind of institutions do you collaborate with to

implement CSR projects? (multiple answer)
Question 26
2%
Other
4%
No collaborations
39%
Institutions that provide medical services and care
49%
Authorities local/central
52%
Educational institutions
87%
NGOs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

Regarding the collaboration with various institutions, 87% of companies prefer mostly NGOs (compared to 54% previously), while
49% work mainly with local/central (compared with 37% previously). However, there are companies operating projects by
collaborating with educational institutions (52%) or with institutions providing medical services and care (39%).
Supply Chain
Sustainability
Does the company that you represent have a policy on

supply chain sustainability? (single answer)
Question 27
11%
Yes, and we implement it
21%
Yes, but it does not apply

No, but we are working on it
55%
No
Do not know
11%
2%

55% of respondents say they have a policy on supply chain sustainability that they implement, but 21% do not have any, and 11%
simply do not know. There is a 2%, notwithstanding having a policy on supply chain sustainability, that do not apply it.
What are the reasons for applying this policy of sustainability

to the supply chain? (multiple answer)
Question 28
8%
Other reasons
18%
Adds value to the brand

Our company does not apply / does not know how to apply such
a strategy
29%
35%
Part of the company's sustainability/CSR strategy
37%
Allows better management of risks
43%
Allows cost effectiveness

0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Concerning the reasons for applying the policy of sustainability to their supply chain, firstly it allows cost effectiveness (43%),
followed by the fact that it allows better management of risks (37%), and that it is a part of the companys sustainability/CSR
strategy (35%). 18% of companies say that it really does add value to the brand.
How do you assess the sustainability of a supplier?

(multiple answer)
Question 29
10%
Other way
16%
We do not assess it
33%
Surveys
40%
Audit
57%
Meetings

0%
10%
20%
30%
40%
50%
60%
Companies maintain that they assess the sustainability of a supplier by meetings (57%) by audit (40%), and through surveys (33%).
However, 16% of surveyed companies do not make any kind of assessment in this regard.
What are the main lines of action that you take into account
in developing a sustainable supply chain? (multiple answer)
Question 30
12%
Other
24%
Community Development
Human resource management, compensation and benefits
26%
Human Rights
26%
30%
Commercial communication
43%
Health and safety at work
45%
Environment
65%
Transparency and ethics in business

0%
10%
20%
30%
40%
50%
60%
70%
The main lines of action that companies take into account in developing a sustainable supply chain are: transparency and ethics in
business (65%), environment (45%), and health and safety at work (43%).
At the level of your company, how important is the criteria of

sustainability in choosing a supplier?
(single answer)
Question 31
8% 2% 11%
Not important
A little important
Quite important
29%
27%
Important
Very important
Do not know
23%
At a company level the criteria of sustainability in choosing a supplier is important for 79% of respondents, but for 2% it is not
important, and 8% do not know.
CSR team
and the role of
employees
How many persons are part of your CSR team?

(open-ended answer)
Question 32
+25%
3.5
2.6
+8%
2.8
3.5
2.5
2
1.5
1
0.5
0
2012
2013
2014

Regarding the number of people involved in CSR team, on average they are 3.5 per company (full-time employees), which indicates
an increase of 25% over the prior year average of 2.8.
Do you involve employees in CSR activities undertaken

by the company? (single answer)
Question 33
75%
Yes, they are very involved
13%
No, but we are planning to do so
No
6%
Yes, we are trying, but they are not involved
6%
Do not know
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%

An overwhelming majority, 75% of companies, involve employees in various CSR activities. Which means that Romanian companies have
understood that employees are more motivated when their company is active in CSR projects. It is widely accepted that CSR projects have a
significant impact in motivating, developing and retaining employees.
How many internal trainings with topics covering corporate

social responsibility did you organize in 2014? (open-ended answer)
Question 34
1.18
internal trainings about CSR in 2014
The average number of internal trainings on topics of corporate social responsibility organized by the surveyed companies in 2014 is
extremely low, only 1.18 per company.
Do you have an internal process for identifying relevant CSR

themes for the company?
(single answer)
Question 35
Yes, but it does not apply
0%
2%
Do not know
20%
No, but we are working on it
27%
No
51%
Yes, and we implement it

0%
10%
20%
30%
40%
50%
60%
Regarding the process of establishing a CSR strategy, 51% of companies already have an internal process for identifying relevant
themes in the field of CSR, compared to 47% who do not have such process.
Demographics
The results of this study reflect the responses
received between April 27 to May 25 2015 from
311 top executives and CSR professionals from
companies operating in Romania.
Demographics
The shareholding structure of companies:
Locations:
43%
10%
2015
2014
50%
57%
40%
13%
2013
Mixed
32%
24%
Another locality
2014
Foreign
55%
76%
Romanian
11%
2012
25%
2013
25%
75%
64%
0%
20%
40%
60%
80%
0%
20%
40%
60%
80%
Bucharest
Demographics
The industries in which the companies that responded to the
survey in 2015 operate in: (answers)
Oil industry
11%
Chemical industry
Food industry
Telecom / media
Less than 1M EUR
29%
12%
9%
Pharmaceutical and health

industry
10
IT industry
11
Energy and mining
11
Retail and wholesale
21%
23%
10-50M EUR
2014
2013
36%
2012
9%
14%
18%
50-100M EUR
15
Finance and banking
20
Other services
30%
32
More than 100M EUR
Manufacturing industry
3%
2%
1-10M EUR
Construction and real estate
Income distribution of the surveyed companies:
48%
35%
46
0
10
20
30
40
50
0%
10% 20% 30% 40% 50% 60%
Demographics
Positions held in the company by people who responded to the survey in 2015 (answers):
Financial Director
30
Marketing / PR / Communication Specialist
28
Member of the Board
26
Other position
18
CEO / President / Director-general
16
Economic Director
12
CSR Specialist
11
Accounting Director
10
Human Resources Specialist
Economist
Financial Analyst
Deputy General Director
Administrative Director
Sustainable Development Manager
HR Director
2
0
10
15

20
25
30
35
Project team
Project team
CSRMedia.ro
EY Romania
Lacrmioara Botezatu
Elena Badea
Project Manager
CSRMedia.ro
Head of Market Enablement

EY Romania
lacramioara@csrmedia.ro
elena.badea@ro.ey.com
George Carpov
Oana Gorbnescu
Strategic Communications Coordinator

McGuireWoods Consulting
Communication & CSR Officer

EY Romania
bcarpov@mcguirewoods.ro
oana.gorbanescu@ro.ey.com
Testimonials
Why do we recommend this study?

Lacrmioara Botezatu
Elena Badea
Project Manager
CSRMedia.ro
Head of Market Enablement

EY Romania
We know that this survey is eagerly

anticipated by those who are active in the
field. Conducted for the third consecutive
year, the study brings answers and gives an
overview of CSR activities from companies in
our country. And we are glad to see that the
number of companies carrying out social
responsibility actions is increasing from year
to year.
The business environment in Romania is

becoming more mature in terms of social
responsibility. The third edition of our study shows
a diversification of the company's concern in this
field and puts a stronger focus on sustainability.
This will benefit every company, whereas
organizations that manage their social and
environmental impacts responsibly benefit from
greater operational efficiency, from better
resources management, but also from a
repositioning in relation with their shareholders,
employees and business partners.
We intend to conduct
this survey every year.
We hope for your
continued support!

CSR Trends and Realities in Romania - EY - Romania & CSRmedia - Ro - en

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CSR Trends and

About the study

What is the current situation of the Romanian

Quantitative and qualitative analysis of the

Indicators of the CSR phenomenon in Romania

For comparison purposes, reports from previous

Trends and Realities in Romania 2015 Edition

SWOT analysis of CSR/SR in Romania

Involvement of multinationals and other national companies in CSR

The ongoing growth of the number of CSR initiatives and best

The growing number of consumers interested in the products and

The concept of CSR is still little known in the Romanian society

The absence of studies on the popularity and applicability of CSR

Some SMEs are not yet convinced of the relevance of CSR

Target audiences do not have an appropriate understanding

Dynamics of CSR at an European and global level

Lack of coherent public policies promoting CSR

Opportunity to learn, take on or adapt best practices from the

Lack of a coherent and consistent legal framework

Difficulties in applying the legislation

Increase in reputation for the companies involved in CSR efforts

EU financing opportunities for CSR initiatives

Risk of exclusion/restricted access of Romanian companies on

Positive attitude of consumers towards companies involved in the

Insufficient support and involvement of public authorities in

Lack of state budget funds dedicated for promoting CSR programs

Trends and Realities in Romania 2015 Edition

Top conclusions of the study

Trends and Realities in Romania 2015 Edition

In the first edition of our report on corporate social responsibility

Bogdan ION, Country Managing Partner

Trends and Realities in Romania 2015 Edition

Which option you think is best suited to define social

Trends and Realities in Romania 2015 Edition

Is your company involved in corporate social responsibility

Total respondents: 311

Trends and Realities in Romania 2015 Edition

If it is not involved in corporate social responsibility projects,

Management has other priorities

Difficult financial situation

Trends and Realities in Romania 2015 Edition

If you did not perform or are not performing such projects,

Trends and Realities in Romania 2015 Edition

Why is your company involved in corporate social

Total respondents: 154

Trends and Realities in Romania 2015 Edition

Trends and Realities in Romania 2015 Edition

What is the evolution of your CSR budget in 2015 compared

Increases between 20-30%

Increases between 0-5%

Decreases between 0-5%

Decreases between 5-10%

Total respondents: 154

Trends and Realities in Romania 2015 Edition

What is the evolution of your CSR budget in 2013, 2014 and

Total respondents: 154

Trends and Realities in Romania 2015 Edition

What is your CSR budget in 2015?

Between 5,000 - 10,000 euro

More than 500,000 euro

Between 10,000 - 50,000 euro

Between 100,000 - 500,000

Between 5,000 - 100,000