They have kept the colour

scheme almost identical

to their other digipak and
album covers because if
the rates of sales are
increasing due to
customers being intrigued
to buy it because the front
cover stands out then they
might as well keep it

The poster uses the artist logo and

identical text style to the album
itself creating a sense of continuity
throughout the album, artists and
promotion.

Also there are some

references to time and
release in regards to
the album, helping out
customers that are
unsure whether it is
released or not.

It confirms that the viewers

know that the album is new
through the text displayed.

The album art is reused

on the advert itself, which
may be to ensure that the
audience is familiar with
the appearance, of the
album so that they know
what to look for when
purchasing it.

The two figures are more

zoomed in, than on the
album as the two
silhouettes are a symbolic
representation of the
artists that the audience
can recognise.