Volume 4

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ARTICLES
7PS OF SERVICES MARKETING IN INSURANCE AND BANKING SERVICESA COMPARATIVE STUDY ON KOTAK MAHINDRA BANK AND ING VYSYA
LIFE INSURANCE COMPANY LTD. IN BANGALORE

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CHRISTINA AROOJIS, RHEA MARYANN DAVID AND MUNNU PRASAD. V

A STUDY ON CONSUMER BEHAVIOUR TOWARDS SERVICES RENDERED BY
BANKING SECTOR

ROHIT.R.REDDY & SUPRATHA K.P

A STUDY ON BEST BRANDING PRACTICES IN MARKETING OF INSURANCE
SECTOR

10

SANGEETHA.R AND SANGEETHA VELENCIA.H

THE MORE CONTACTS YOU MAKE, THE MORE CONTRACTS ARE
POSSIBLE.

13

S.ARCHANA BAI
BENEFITS OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN
BANKING SECTOR

15

M.U.S. BHUVANESSWARI AND D. SUMATHI

CHALLENGES AND STRATEGIES OF E- BANKING IN RURAL AREAS
6

18
V.PAVITHRA AND V.ANITHA
CHALLENGES OF E-INSURANCE AN OVERVIEW

20
T. JOSEPH AND L. SHERLEY MARY
BEST PRACTICES IN MARKETING OF INSURANCE & BANKING SECTOR

23
S.RADHA
CRITICISMS IN MARKETING OF INSURANCE SERVICES

26
MICHAEL DAVID PREMKUMAR & THEIVANAI
ROLE OF TECHNOLOGY IN INSURANCE AND BANKING SECTORS

10

28
KAMALA BALAKRISHNAN
E-BANKING OPPORTUNITIES AND CHALLENGES

11

31
MARIE CHRISTINA RAJAN
IMPACT OF GLOBAL ECONOMIC MELTDOWN ON INDIAN BANKING SECTOR

12

41
K. ALAMELU AND R. BASKARAN
INNOVATIVE HUMAN RESOURCE PRACTICE IN BANKING SECTORS.

13

44
P.HEMAVATHY
A STUDY ON JOB SATISFACTION IN BANKING SECTOR

14

47
N.MAHESWARI AND S.SARAVANAN
A STUDY ON JOB SATISFACTION OF BANK EMPLOYEES.

15

16

50
SRI SUDHA. M AND KARUNA DEVI
A STUDY ON FACTOR INFLUENCING AWARENESS ABOUT LIFE INSURANCE
PRODUCTS AMONG RURAL WOMEN FOLKS

53

T JOSEPH AND G.JOICY LIDWINA

BEST AND INNOVATIVE HRD PRACTICES IN BANKING SECTOR AT CHENNAI
17

56
MARIAJOSEPH MAHALINGAM
A STUDY ON TRAINING AND DEVELOPMENT AT KARNATAKA BANK

18

19

60
G.JERALDINE DEEPALI AND R.PHILOMINA
MANAGERIAL EFFICIENCY OF PUBLIC SECTOR BANKS AND NEW
GENERATION PRIVATE SECTOR BANKS IN THE POST LIBERALIZED ERA

62

O.C ALOYSIUS AND JOY JOSEPH PUTHUSSERY

MARKETING MIX FOR INSURANCE SERVICES
20

69
R.RAJESWARI AND C.KAMALI
MEDICAL TOURISM IN INSURANCE SECTOR

21

71

22

A. VICKRAM
GREEN BANKING -A STUDY ON CONTRIBUTION OF TECHNOLOGY
TOWARDS GREEN BANKING

74

23

MUNNU PRASAD.V AND PROF. MUKTHA KUMAR

PERCEPTION OF NRIS (USA) TOWARDS E -BANKING SERVICES IN
INDIA

81

24

TAMILARASI
EFFECTIVENESS OF PERFORMANCE APPRAISAL SYSTEM IN BANKING
SECTOR

84

25

26

C.K.HEMA AND D.SUBHA

ROLE OF TECHNOLOGY IN BANKING SECTORS: CHALLENGES AND
OPPORTUNITIES - A SURVEY AMONG THE SELECTED CUSTOMERS IN
CHENNAI.
R.SURESH BABU
STUDY ON LEVELOF UTILISATION OF ONLINE BANKING AND
ELECTRONIC FUND TRANSFER

88

91

RAJASHEKAR.S
THE MARKETING MIX STRATEGIES OF BANKING SECTOR
27

95
RAHUL JACOB KURUVILA AND ARCHANA B.C.