Atom Bank

Banking apps Take DIGITAL Beyond this

Trends in digital design, developments in smartphones & omni-channel retail
In-branch productivity, customer analytics and Embedded Digital Banking
Phone is wallet NFC chips, HCE(host card emulation), Apple Pay, Tap to Pay
Issue of Authentication
Gamified banking- reward users with points when they explore new services, to
ones that unlock in-app game levels when saving deposits are made
As they begin to move from just using digital banking as a replacement low-cost
channel, to using it as a competitive differentiator, they may start to think about
releasing niche apps aimed at customer acquisition.
Financial Planning
*BLE is bluetooth low energy, known as iBeacon on Apple. A way to identify your
location to within a few 10s of metres that doesn't drain your battery. This will be
big in retail for shopper identification and targeting
Its not just about understanding individual customer behaviour, it's also about
optimising app and web user experience through A/B or multi-variate testing
The top trends to lookout for in 2015 are innovative customer acquisition and
engagement strategies, data driven innovation, disruptive solutions in the
payments space, convergence of regulations, emphasis on data management
and new security frameworks for combating fraud and cyber security and
disruptive innovations from non-conventional financial players.
According to a September report by the Boston Consulting Group (BCG), the IT
spends of Indian banks have been rising to touch nearly 4% of their revenue.
However, most of this spending has been to buy self-service machines, which is
hardly enough for public sector banks to hold their position, the report noted.