Professional Documents
Culture Documents
MBA (Semester)
MBA (Semester)
DE2896
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
First Semester
MANAGEMENT CONCEPTS
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the concept and nature of management.
s Pzx u USP.
2. Explain the functions of management in detail.
s oP P USP.
3. Discuss the meaning of planning along with its nature and importance.
s vmhh Gu u UQzxzu SkP.
4. Write a detailed note on corporate decision making and its types.
{zv ikzu Au PP S P.
5. Explain the nature and kinds of organisation in detail.
{ A Gu u PP USP.
6. What is directing? Mention the principles of effective direction.
{Pzv CUSu G G? vSu CUSu PPPU SkP.
7. Discuss the function of control in terms of management by objectives.
|UP[P s Aih, Pmkkzxu o .
8. Distinguish between theory X and theory Y.
X Pmk, Y Pmk CQh kPU SkP.
SECTION B (4 15 = 60 marks)
Answer any FOUR questions.
9. Explain the contributions of scientific management to the management thought.
sa ]u A s [PP USP.
10. Explain the steps involved in planning process.
vmhh i{P USP.
11. Explain the theories of organisation and their applicability in modern business environment.
| oPa `, AU PmkP mi USP.
12. Discuss the issues involved in centralisation and decentralisation of authority.
AvP UP kzxu uh ]UPP ?
13. What is leadership? Explain the theories of leadership.
u G G? u s Szu PmkP .
14. Explain the importance of communication in management. What are the media of
communication?
s, uP uh UQzx x? uP uh FhP[P ?
15. State the steps involved in the establishment of controls. What are the requirements of adequate
control systems?
{zv Pmkk HkzxuP i{PU Sk. v Pmkk
AP AihU PoP ?
DE2896
12
DE2897
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
First Semester
ORGANISATIONAL BEHAVIOUR
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the meaning and scope of organisational behaviour in modern organisation.
|P {zv, A\u UQ BQ USP.
2. Describe the basic elements of organisational behaviour.
A\u UQ AihU TP .
3. Explain the difference between attitude and perception with examples.
xnu CQh kPU SkP.
4. Explain the meaning and different styles of leadership.
uzu P oP USP.
5. Discuss the meaning and importance of organisational communication.
{ uP uh UQzx Szx vUP.
6. Discuss the types of stress with examples.
Azuzv PP Eunzxh USP.
10. Explain the meaning and theories of learning along with their applicability in modern day
organizations.
P PmkPU
kzukQ GuU SkP.
SkP.
{[P
14. Describe the meaning and importance of organisational culture in modern competitive business
environment.
uP mi{u oP`, { sk Gu UQ Au UQzxzuU
SkP.
15. What do you know about organisational change? What is its importance in organisational
behaviour?
{zv Gx Szx } Ax x? Cx G, A \u UQ UQzx
Qx?
DE2896
13
DE2898
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
First Semester
MANAGERIAL ECONOMICS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the scope of managerial economics.
s uzv USP.
2. What is demand analysis? Explain the types of demand.
u B G G? u PP USP.
3. Explain the law of diminishing marginal utility with examples.
Sx \ Cv{ k v Eunzxh USP.
4. Explain the economies of large scale operation.
Ezv Hk ]UP[P ?
5. All costs are variable in the long-run Explain.
}sh P Kmhzv Azx \P, \P USP.
6. Explain the factors to be considered for pricing decisions under competitive conditions.
mi{[P, h ikzu x ^UP si PoP ? USP.
7. What is investment analysis and explain the factors influencing the investment analysis.
uk B G G? Au wUS PoP USP.
8. Explain the concept of national income. What are the constituents of national income?
u] G G? Au SvP ?
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Managerial Economics is an integration of economic theory with business practice Explain.
s u Gx, uU PmkP oP |h BQ
uS USP.
10. Explain how cost-output relationship helps the enterprise in expansion decision.
J {zv wP ikzuUS, Ek&k uh G EuQx Gu
USP.
11. Explain the concept of price discrimination. What is its significance?
Sk Gu USP. Au UQzx x?
12. Explain the concept of break-even analysis with tabular and graphical methods.
\{ S Gu , mi h USP.
13. Discuss in detail on profit planning and its procedures.
Cz vmhh Au vUP.
14. Explain the different stages of business cycle.
oa _] Pmh[P USP.
15. Explain the meaning of deflation along with its implications in managerial decisions.
nmh Gu , s ikzu, nmh G uUPzu
HkzxQx Gu USP.
DE2896
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DE2899
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
First Semester
QUANTITATIVE METHODS
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the concept of break-even analysis and its uses in managerial decision making.
\\ zx ikzu Cuh U TP.
2. What are linear functions? Comment on the slope of linear functions.
|Pmk \ G G? Au \ Gx x?
3. Solve graphically the following L.P.P.
Max z = 3x1 + 2x 2
Subject
x1 + x 2 4
x1 x 2 2
x1 , x 2 0 .
|Pmk A vmhzvS h wUPs
US z = 3x1 + 2x 2
PmkkP
x1 + x 2 4
x1 x 2 2
x1 , x 2 0 .
4. What are the steps involving to find the initial solution by the method Vogels approximation
method?
Qmhumh \ B w Pq \iP ?
DE2896
(B)
x1 + 2x 2 6
4 x1 + 3x 2 12
x 1 , x 2 0.
|Pmk Az vmhzvS ]U UPsk w.
US z = 7 x1 + 5x 2
PmkkP
x1 + 2x 2 6
4 x1 + 3x 2 12
x 1 , x 2 0.
13. A company uses three machines A, B and C. The proportion of products produced by the
machines are 0.2, 0.7 and 0.1. The percent defective for each machine is 3%, 2% and 4% of
their individual output. A defective output is drawn from a days production. What is the
probability that is was not produced by A?
J { A, B C Cu[P 0.2, 0.7 0.1 Quzv Ezv \Q.
CP uz u { uzu Ezv 3%, 2% 4% J u u
GkUPmkx. Ax A& uUPmhx GuP {PuP G?
14. Present criteria for decision making under uncertainity.
{a\ { w Pq P USP.
15. Explain the steps in simulation process and its practical uses.
\ v iP zx Au P TP.
DE2896
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DE2900
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
First Semester
BUSINESS LAWS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are Quasi-contracts?
xn Ju[P G ?
2. What are the rights and duties of a bailer?
nP EP PhP ?
3. State the salient features of Consumer Protection Act 1986.
~P xPa \mh 1986& ]P TP.
4. Who are parties to negotiable instrument?
Bnzv uhP ?
5. Differentiate condition with warranty.
{uPUS Ezvu[PUS E kP ?
6. Discuss the rights of unpaid seller.
n \zuhu EP USP.
7. What are the contents of partnership deed?
Tmhs zvzv E [P ?
8. Describe the characteristics of a company.
{zv ] CP ?
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Describe briefly the various kinds of contract.
Juzv PP _UPP USP.
10. Define agent and principal. Describe the rights, duties and scope of authority of an agent.
vUS, uUS CUPn uP. v, EP, PhP AvP UP.
11. Enumerate the modes of dissolution of a firm.
{U P P .
12. Explain the fundamental principles of law of insurance.
Pk \mhzv AihU PPP ? USP.
13. State in brief the various kinds of companies.
{[P P _UPP USP.
14. Describe briefly the different types of partners in the Indian Partnership Act, 1932.
Cv Tmhs \mh 1932& E TmhP PP _UPP USP.
15. Discuss the distinction between promissory note, bill of exchange and cheque.
Ph ^mk, a^mk P\ C kzv .
DE2896
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DE2901
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Second Semester
FINANCIAL AND MANAGEMENT ACCOUNTING
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are the objectives of accounting?
PnUQ |UP[P ?
2. Explain the types of subsidiary books.
xn HkP PP USP.
3. What is single entry? What are its limitations?
J v G G? Au SkP ?
4. What is ratio analysis? Discuss its uses and limitations.
Qu B G G? Au P SP vUP.
5. Explain the importance of fund flow statement.
{v Kmh AUP UQzxzv USP.
6. What is zero base budgeting? Explain it.
Aih \z vmh G G? Au USP.
7. From the following informations, you prepare a comparative income statement for the years 2008
and 2009.
Profit and Loss A/c
2008 2009
2008 2009
Rs.
Rs.
Rs.
Rs.
To cost of goods sold
600
750 By net sales 800 1,000
To administrative
expenses
20
20
To selling expenses
30
40
To net profit
150
190
800 1,000
800 1,000
[Px 2008 2009& BskPUP Jmk AUP uUP.
C |mh P/S
2008 2009
2008 2009
.
.
.
.
Pmh \UQ
{P 800 1,000
AhUP
600
750
{Pa \
20
20
a \
30
40
{P C
150
190
800 1,000
800 1,000
8. A project costs Rs. 5,00,000 and yields annually a profit of Rs. 80,000 after depreciation at 12%
p.a. but before tax at 50%. Calculate pay-back period.
J vmha \ .5,00,000. h C . 80,000 CzuPx BsiS 12% u Gv
S, 50% PnUQk PnUQhmhuS. v \zx PPmhzvU PnUQkP.
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Distinguish between financial accounting and management accounting.
{v{ PnUQS, sU PnUQS E kPz uP.
10. How to prepare the final accounts?
CvU PnUSP G u?
11. Explain the various methods of financial statements.
DE2896
13. What is cash flow statement? How it is differ from fund flow statement?
UP Kmh AUP G G? Ax GP {v Kmh AUPx kQx?
14. From the following information find out :
(a)
Current assets
(b)
Current liabilities
(c)
Stocks
(d)
Fixed assets.
(i)
Current ratio = 2.5
(ii)
Liquid ratio = 1.5
(iii) Fixed assets/proprietary funds = 0.75
(iv) Working capital = Rs. 60,000
(v)
Reserves and surplus = Rs. 40,000
(vi) Bank overdraft = Rs. 10,000.
[PU Psk :
(A) |ha \zxUP
(B) |h UP
(C) \UQ
(D)
{a \zxP BQ Pski.
(i)
|h Qu = 2.5
(ii)
} Qu = 1.5
(iii) {a \zx/E {v = 0.75
(iv) |h u = . 60,000
(v)
P () E = . 40,000.
(vi) [Q . 10,000.
15. You are required to prepare a production budget for the year ended 2009 from the following
information :
Product Budgeted sales Actual stock Desired stock
in units
2008
2009
(in units)
(in units)
M
20,000
4,000
5,000
N
50,000
6,000
10,000
[PU Psk 2009& BsiP Ezv vmh mi uUP.
vmhmh Esa \UQ Gv \UQ
(ASP)
2008 (ASP)
2009 (ASP)
M
20,000
4,000
5,000
N
50,000
6,000
10,000
DE2896
DE2902
22
DISTANCE EDUCATION
M.B.A. (General) DEGREE EXAMINATION,
DECEMBER 2011.
Second Semester
BUSINESS ENVIRONMENT
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
2. Explain the meaning of political environment and its importance to business units.
A] `{ G G? {[PUP Cu UQzxzu .
11. Explain the changes incorporated in the industrial licensing policies to attract investment.
|mk ukP AvPUP u PP \mh [P GxP.
12. Assess critically the role of financial institutions in the Indian economy.
Cv uzv {v {[P [S UP.
DE2896
23
DE2903
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Second Semester
RESEARCH METHODS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Discuss the meaning and process of research.
B \ .
2. Explain the place of research in social science.
\P A B UQzxzu USP.
3. Discuss the meaning and necessity of hypothesis in business research.
oP B PxP u vUP.
4. Explain the steps involved in the formulation of research problem.
B AihU Pzx EUPzv i{P USP.
5. Distinguish between census method and sampling method.
zuU PnUPk US, v GkzuUS Ch E kP USP.
6. Explain the different sources of business data in India.
oP uh uPUS, Cv E [P ?
10. How do you formulate and test hypotheses? Explain with examples.
BP PxPP G EUS? Eun[Ph USP.
13. Explain the methods of interviews for data collection along with respective importance.
u vmh, mikzu P A UQzx USP.
14. Discuss the process of interpretation and what are the guidelines for making valid
interpretation.
uP B \u iP Au \ USP. ]u iP
AuS \ Pmi |P ?
10
DE2896
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DE2904
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Second Semester
INTERNATIONAL BUSINESS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the difference between domestic and International business.
E|mk oP mk oP CQh kP USP.
2. Write an account on, the place of international business in Indian context.
CvU Psnmhzv, mk oPzv UQzx Szx S P.
3. What do you know about multinational corporations? Give examples.
mk oP {[P Szx } Ax x? Eun[P uP.
4. Explain the nature and organisation of multinational corporations with examples.
oP {[P A uP Eun[Ph USP.
5. Explain the ASEAN agreement and its impact on the trading activities of the member states.
ASEAN EhiUP, Ax E |kP oP |hiUP Hkzx uUPzu
USP.
6. Discuss on foreign collaboration and joint ventures.
A |mk Tmk Cn BQ Szx USP.
7. Describe the origin and development of WTO.
EP zuP A u a] Szx UP.
8. Explain the International commercial arbitration procedures for settlement of international
commercial disputes.
mk oP a\PUS w \, mk zvu \P USP.
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. The level of International business depends upon the level of relationship among governmentsDiscuss.
mk oPzv A A_PUQh | A A USP.
10. Describe the influence of modern technology in the operation of MNCs.
mk oP { \kP | u ~mzv uUP Szx .
11. Explain the UN code of conduct of MNCs.
IUQ |kP, mk o uh |hzu |P USP.
12. Explain in detail the economic and integration trading blocks.
u Tmk o sh[P Szx P UP.
13. Write a detailed note on the dispute settlement mechanism under WTO.
EP zuP A R mk oP \a\Pz w \ P S
.
14. Describe the contents of drafting foreign collaboration agreement.
A|mk Tmk EhiUP Aih \zxUP .
15. Explain the contents of drafting agreements in International settlements.
mk wPUS k EhiUPP UQ SvP USP.
11
DE2896
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DE2905
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Second Semester
MANAGEMENT INFORMATION SYSTEM
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the meaning and nature of system analysis in an organisation.
J {zv vmh B uP USP.
8. Describe the meaning and characteristics of e-commerce along with its importance.
zuPzv uP Au UQzxzxh .
PART B (4 15 = 60 marks)
Answer any FOUR questions.
13. Describe the different communication channels in MIS along with their network.
MIS& E uPuh P AQh h USP.
14. Discuss the concept of EDI and what are its applications in management?
u &Cu , s Cu mh vUP.
15. Explain the different applications of internet in MIS.
MIS& Cnzv kP USP.
12
DE2896
DE2906
31
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Third Semester
FINANCIAL MANAGEMENT
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
14. What is meant by capital budgeting? What are the factors affecting capital budgeting decision?
ua \ G G? ua \ vmhzu vUS PoP ?
13
DE2896
32
DE2907
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Third Semester
PROJECT MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the basic concept of project management.
vmh s AihU Pzx x? USP.
3. What is project screening? Explain the criteria for screening the projects.
vmhzu u \u G G? vmhzu u \u {nUS PoP ?
4. Explain the project formulation. What are the stages of project formulation?
vmh uzu G G? Cu {P ? USP.
10. How do you prepare reports for your project? Explain with example.
Ex vmhzvP AUP G u \? Eunzxh USP.
14
DE2896
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DE2896
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DE2908
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Third Semester
PRODUCTION AND OPERATIONS MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. What is meant by PLC? Explain the various factors of influence of PLC on product design.
\USP UP _ G G? \USP iS Eu \USP UP _
PoP US.
2. What are the main activities required to carryout production planning control?
Ezv vmhh Pmkmi UQ \kP USP.
3. Briefly mention the methods in work management systems.
u s P _UPP TP.
4. Explain the various steps of PERT.
m si P USP.
5. Elucidate the various network techniques.
A u~m P UQ GxP.
6. What are the factors affecting plant location decision?
EzvUP Chzu u \u vUS PoP ?
7. What is maintenance function? Classify the maintenance functions.
\k G G? PkzxP.
8. What is the need for work study?
B u G?
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Explain the effect of time element on operations management.
\mk s | TP PU UQ GxP.
10. Poor maintenance of plant and machinery leads to various losses in industry Discuss.
S Cv P u CP HkQ Gu UP.
11. Explain the work study and its methods along with significance in the industrial operations.
u\ \miS Eu B P Au UQzxzu .
13. How the control is exercised in the process of maintaining quality standards?
u {n Pmkmk P G Pmkkzv {{zx Gu UQ GxP.
16
DE2896
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DE2909
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Third Semester
HUMAN RESOURCE MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Define Human Resource Management and what are its objectives.
u s Gu . Au |UP[P ?
2. Explain the main functions of human resource management in detail.
u s UQ oP P USP.
3. Describe the concept and significance of human resource planning.
u vmhh UPzx Au UQzx BQ .
4. Write a note on the following :
(a)
Job design
(b)
Job specification.
S P :
(A) o izu
(B) o \S.
5. Fitting the worker to job is the most important step in promoting individual efficiency
Discuss.
u| v kzxu, o zu o Azxx Gx P UQ
vUP.
6. What are the essentials of rational and complete wage plan? Point out the role of bonus in such
wage plan.
TzvmhzvS Aih PoP ? Cv FUPzuP [S
G GuU Sh.
7. Explain the implications of personal taxation in wage and salary administration.
T \ {Qzu u| v uUP[P Szx USP.
8. Describe the different measures for accident prevention in industry.
u\ zx ukP |hP Szx .
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Explain the principles and policies relating to personnel.
o uhh PPP uP Szx USP.
10. Explain the steps in human resource planning in detail.
uzvmhh i{P P USP.
11. Discuss the methods of training industrial employees.
u\ oPUS ]US P .
12. Executive development is the guided self discovery and self development Explain.
o k Gx |kzumh _k uu BS USP.
13. Explain the factors to be considered in wage and salary administration.
T \ {Pzv ^UPk PoP USP.
14. An industrial concern is suffering from high degree of absenteeism and turnover among its
workers. What measures would you suggest to reduce the same?
J u {zv o , oUS vzu BQ AvP A Ex. Cu
SuS } [S B\ x?
15. Explain the objectives of personnel audit with its scope in detail.
o uoUP |UP[P Szx P UP.
17
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DE2910
DISTANCE EDUCATION
M.B.A. (General) (S) DEGREE EXAMINATION,
DECEMBER 2011.
Third Semester
MARKETING MANAGEMENT
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the modern marketing concept with examples.
| \ukP P Eun[Ph USP.
2. What is social marketing? Explain in detail.
\P \uh G G? P UP.
3. Examine the place and importance of demographic factors in designing marketing strategy.
\ukP Uvzv izu, UP \ PoP [S UQzx Szx BP.
4. Discuss the determinant factors of consumer behaviour.
~P |hzu {nUS PoP ?
5. Explain the process of product planning and development.
vmhh EUP \ USP.
6. Explain the various objectives of price policy.
UPP |UP[P .
7. Discuss the meaning of marketing channels. What are the different types of channels of
distribution?
\ukP [P P Szx . Au PP ?
8. Distinguish between personal selling and impersonal selling.
B\ B\ Csh kzxP.
SECTION B (4 15 = 60 marks)
Answer any FOUR questions.
9. Examine the different approaches to the study of marketing.
\ukP AqSP Szx BP.
10. Explain the meaning and importance of consumer behaviour in marketing.
\ukP ~P |hzu UQzxzu USP.
11. Discuss on detail the objectives and procedure of marketing research.
\ukP B |UP[P \P P USP.
12. Explain the concept of product life cycle along with its different stages.
UPa _ Cu P Av E {Ph USP.
13. Describe the market skimming and penetration pricing policies in detail.
\uUPhu \u Fku UPPP P UP.
14. Explain the channel choices available for consumer goods and industrial goods.
~P mPUS, u mPUS E [P P USP.
15. Discuss in detail the importance and media of advertisement.
zv UQzx FhP[P Szx P USP.
18
DE2896
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DE2911
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Third Semester
STRATEGIC MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the setting up objectives of business.
oPzv EUP { |UP[P USP.
2. Write a detailed note on corporate strategy.
{ Uvzv Szx S P.
3. Explain the process of strategic planning.
Uvzv vmhh \P USP.
4. Discuss the generic strategy with examples.
x Uvzv Szx Eun[Ph USP.
5. Write a note on the following:
(a)
Stability strategy
(b)
Growth strategy.
S P.
(A) {z u Uvzv
(B) { Uvzv.
6. Describe the strategy for merger and acquisition.
{ Cn Dzu BQP Uvzv .
10. Describe the basics of strategic management and its applications in Indian environment.
Uvz v AihP, Cva ` Au mh .
19
DE2896
DE2912
411
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
PRODUCT MANAGEMENT
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
20
DE2896
DE2913
412
DISTANCE EDUCATION
M.B.A. (General) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
PROMOTIONAL MANAGEMENT
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. What is promotion?
Ekzxu G G?
7. What are the objectives of advertising? Discuss the benefits (or) advantages of advertising.
\u |UP[P ? A |P kP GkzxUP.
8. Distinguish between advertising and personal selling.
zvS u US E k x?
SECTION B (4 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Define promotional budget what are the techniques used for promotional budget.
mk \ vmh . mk \ vmhzu EUP kzuk
u ~qUP[P ?
10. What criteria are used in selecting the media for advertising?
\uzu uukuS kzuk AihP ?
11. Mention the various methods of remunerating the salesman. Explain the best method.
PUP Fv P TP. ]u U Pn[Ph USP.
12. Define direct marketing. What are the techniques used by the direct marketing?
|i \ukzxu . |i \ukzxu kzuk u~m[P ?
13. Explain the methods used for evaluation the performance of sales force.
s vh kzuk P USP.
14. What is meant by performance appraisal? What are the factors to be considered in the
performance appraisal?
\mk vk G G? \mk vk \ x PUP si PoP
?
21
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DE2914
413
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Fourth Semester
MARKETING OF SERVICES
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the meaning and classification of services.
\P PP USP.
2. What is service mission? How do you prepare service mission statements?
\ Aih |UP G G? Aih |UP n[P } G u?
3. Explain the importance of service positioning in market.
\u, \ G {zx Gu USP.
4. Describe the service product mix with examples.
\ mP Gu Eun[Ph .
5. Explain the media of communication available for service marketing in India.
Cv, \ \uhS QhUPUTi uP uh FhP[P Szx USP.
6. Explain the relationship marketing program.
E{ \uh vmh Szx USP.
7. What are the main issues involved in tourism marketing in India? Explain.
Cv, _ \ \uh E UQ a\P ? USP.
8. Critically analyse the strategy of Citi Bank in designing and delivering banking services to its
customers.
]mi[Q, ux iUPUS, [Q \P izx [Su Uvzv Szx ~qQ
BP.
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Describe the bases and purpose of service market segmentation.
\UP \u S AihU PoP Au Pn[P .
10. How do you develop marketing mix strategy for services? Explain in detail.
\PUP \uU P G EUS? P UP.
11. Explain the resource allocation and monitoring procedure in planning for service marketing.
\ \uh vmhh, Bu[P zuzu h uh
\P USP.
22
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421
DE2915
DISTANCE EDUCATION
M.B.A. (General) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
MANAGEMENT OF FUNDS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the importance of funds in an organisation.
J {zv {v UQzxzu .
2. What are fixed assets? Give the procedure for assessment of funds for fixed assets.
{ \zxUP ? { \zxUPUS uk {v Ak
uP.
23
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422
DE2916
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are the various goals of investment?
umi P SUPP ?
11. Define technical analysis and state how it is conducted in investment management.
u ~m S Gu \x Au G umk s \kzxQx
GuU TP.
14. Explain in detail the capital market line and security market line.
ua \u zva \u P USP.
15. Explain the need and methods of portfolio revision.
umk mi AuP u, Au P P USP.
24
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423
DE2917
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Fourth Semester
FINANCIAL SERVICES AND INSTITUTIONS
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the concept and scope of financial services in India.
{v\ oP P, Cv Au USP.
25
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431
DE2918
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
LABOUR LEGISLATIONS
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are the provisions available in factories act, 1948 with regard to employment of young
persons?
u\ \mh, 1948 Cv { Szu \zxUP TP.
2. Define Disablement and also explain the different types of disablement.
uSvu USP Au PP UP.
3. State the different types of benefits provided under ESI Act.
{ Pk \mhzv E uPUS P .
4. What authorities have been set up under the industrial dispute act for settlement of industrial
disputes?
u uP \mhzv Aih u uPP wUP Eu AvP A
USP.
5. State the uses of funds of a registered trade union.
v \mh u\[P[P {v G EQUPkQx?
7. What are the rules relating in which gratuity becomes payable to an employee under the
payment of gratuity act?
oUPh \mhzv R uUS Gx FUPzuP AUPkQx Gu _UPP
TP.
26
DE2896
432
DE2919
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011
Fourth Semester
HUMAN RESOURCE DEVELOPMENT
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
Promotion
Transfer
] S P :
(A) u E
(B) u CUP.
13. Explain the term motivation and why employees should be motivated.
FUSzu G uzu USP H oP FUSUP sk?
27
DE2896
433
DE2920
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
INDUSTRIAL RELATIONS
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are the major characteristics of Indian labour class?
Cvz u UPzv UQ Sn[P ?
2. Explain the classless society approach of Karl Marx.
P U \u USP.
3. What are the functions of trade unions?
u \[P[P oP ?
4. Discuss about the different causes for the migration of labourers.
uP Ch \uS umh Pn[P USP.
5. What are the guidelines of grievance handling?
SPU PuP P ?
6. Write short notes on World Federation of Trade Union.
]S P : h.G.i.]. (WFTC)
7. What is ILO? What are the objectives of ILO?
I.G.J G G? I.G.K SUPP ?
13. Define Barriers. What are the methods of overcoming barriers explain.
uhP . uhP PhuP P UP.
28
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441
DE2921
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
OFFICE AUTOMATION
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. What are the uses of help window? Explain.
Eu Po EP[P ? UP.
2. Explain page number and page break in word document.
\ Bnzv E UP Gs UP .
3. Explain the procedure for inserting, moving, resizing pictures in word document.
\ Bnzv h[P \Su, |Pzxu A u USP.
4. How do you insert page numbers and breaks in word? Explain with example.
\ Bnzv UP GsP {zu[P EmSzxx G? Eunzxh UP.
5. Explain spell checking and grammar in MS-Excel.
GGGU\ E GzxUP \zu CUPn .
6. Explain the procedure for adding, editing and deleting fields in ACCESS.
AU [Pa \US, uSUP }US P USP.
7. Give a brief note on different views in Power Point.
J { UPzv E P P .
8. Explain
any
two
views
of
slide
presentation
PowerPoint.
J { UPzv Hu Csk h USP.
PART B (4 15 = 60 marks)
Answer any FOUR questions.
9. Explain the following :
(a)
Renaming, copying and moving a document.
(7 12 )
(b)
in
(7 12 )
RUPsh :
(A) Bnzv u, |P Gkzu, |Pzxu.
(B) J Smh Bnzu G uk?
10. Explain the following functions in WORD.
(a)
Setting and changing margins.
(b)
Text alignment.
\ Bnzv (i) Pnk RUPsh oP USP.
(A) UP K[P Azu u
(B) E J[Skzxu.
11. Explain :
(a)
Spell checking.
(b)
Using tables and graphics in word.
R Ps USP :
(A) \ Bnzv (i)\ vzxu.
(B) \ Bnzv (i) Amhn P EPkzx .
12. Write the student mark list program in MS-Excel using Name, Roll No, Mark 1, Mark 2, Mark 3,
Total Average, Result fields.
G.G. GU nP vs mi uUS { , _ Gs, vs 1,
vs 2, vs 3, Tku \\, ua] BQP P kzv GxP.
13. Explain the procedure for creating and using different chart types with examples, in Excel.
GU\ h PP EUS kzx \P USP.
14. Discuss the procedure for creating, saving and editing a query in ACCESS.
29
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442
DE2922
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Fourth Semester
INTERNET PROGRAMMING AND WEB DESIGN
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. How to use programming languages in Internet?
Q[ P G Ch|mi kQx?
31
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443
DE2923
DISTANCE EDUCATION
9. Why need multimedia and explain about its benefits and problems?
ii H ukQx? Au |P wP .
15. What are the applications are most usable using multimedia?
ii kzv \k AP\P ?
DE2924
32
452
DE2896
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION, DECEMBER 2011.
Fourth Semester
MANAGEMENT CONTROL SYSTEM
Time : Three hours
Maximum : 100 marks
SECTION A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the nature of management control.
s Pmkmi CP .
2. What do you mean by strategy?
AqS G G?
3. What do you mean by the term report?
AUP G G?
4. Distinguish between management control and task control.
s Pmkk o Pmkmh kzxP.
5. Write short notes on Expense control.
\U Pmkmh ]S uP.
6. Give the importance of non-profit organisation.
C |UP {[P UQzxzu GxP.
7. Point out the principles of control.
Pmkk PmkP UP.
8. Explain Multi-National Companies with suitable examples.
mk {[P GkzxUPmkh USP.
SECTION B (4 15 = 60 marks)
Answer any FOUR questions.
9. Explain the functions of formal and informal organisation.
\u \ {[P \mh .
33
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453
DE2925
DISTANCE EDUCATION
M.B.A. (General) (Semester) DEGREE EXAMINATION,
DECEMBER 2011.
Fourth Semester
QUALITY MANAGEMENT
Time : Three hours
Maximum : 100 marks
PART A (5 8 = 40 marks)
Answer any FIVE questions.
1. Explain the fundamental factors affecting quality.
uzv vUS UQ PoP .
34
DE2896