Finding out market potential

New product launch

Procurement, 3PL, Vendor Development
Wastage while transportation and storage
Cold Chain
B2B (Partner with hotels, Restraurants, Hospitals)

Questionnaire
1. Where do you currently shop for fruits
(a) Local Market
(b) Supermatrket/Mall
(c) Retail Branded shop like Mother Dairy
(d) Other
2. Which factor maters most, from where you purchase the fruits
(a) Price
(b) Convenience
(c) Quality of fruit
(d) Price and convenience
(e) Price and quality of food
(f) Convenience and quality of food
(g) Other reason
3. Are you satisfied with the existing fruit retail
4. If yes what recommendation would you like to give to improve the service
5. If no what is the problem
6. The parameters the consumers expect
Brand
Price
Quality
Convenience
Proximity
Availability
Ambience
Freshness
Odour
Display
Online ordering
Speed of delivery
Attendant service
Variety
7.

How frequently you consume fruit juice?

(a) Daily
(b) 2-3 times in a week
(c) weekly
(d) Not so frequently
8. Do you prefer packaged juice / Fresh juice prepared at that place
9.