Professional Documents
Culture Documents
8375 - Second Class
8375 - Second Class
Know
Development approaches
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Development Approaches
Top Down
Bottom Up
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The acrobatics
Top down
Design a communication weapon so
formidable that it hits and destroys the target
without fail.
Intervener
Target client
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The acrobatics
Bottom up
A communication tool reflecting sound
knowledge and understanding of the local
needs and opportunities
Intervener
Target
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The acrobatics
Top down
Does not allow upward
communication.
Target as passive
recipient
Bottom up
Over emphasizes
participation, local knowledge
etc.
Consider target as innovator
and entrepreneur
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The result is
The bottom approach leads to a client
service which is effective but does not
introduce changes.
Some Take-homes..
Both can work
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Recapitulationpl.
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Thanks !
Methods of Intervening
Emancipatory
Persuasive
Formative
Commercial
Informative
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Paternalism
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Paternalism
Of the give away
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People become
accustomed
to give away and in-fact start
expecting.
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It is monstrously expensive.
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Thanks..
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