Shady Atallah from the University of New Hampshire will present on "Food Systems Modeling and New Ways to Think About Local: The Eastern Broccoli Project". The presentation will use a production and transportation model to analyze the costs of increased localization of broccoli production in the eastern US by reallocating production across space and seasons. Contrary to previous findings, the model finds that localization may take place at no added cost to consumers and with potential decreases in total supply chain costs and food miles traveled for broccoli. The seminar will be held on October 15th at 3:30pm in HORT 117.
Shady Atallah from the University of New Hampshire will present on "Food Systems Modeling and New Ways to Think About Local: The Eastern Broccoli Project". The presentation will use a production and transportation model to analyze the costs of increased localization of broccoli production in the eastern US by reallocating production across space and seasons. Contrary to previous findings, the model finds that localization may take place at no added cost to consumers and with potential decreases in total supply chain costs and food miles traveled for broccoli. The seminar will be held on October 15th at 3:30pm in HORT 117.
Shady Atallah from the University of New Hampshire will present on "Food Systems Modeling and New Ways to Think About Local: The Eastern Broccoli Project". The presentation will use a production and transportation model to analyze the costs of increased localization of broccoli production in the eastern US by reallocating production across space and seasons. Contrary to previous findings, the model finds that localization may take place at no added cost to consumers and with potential decreases in total supply chain costs and food miles traveled for broccoli. The seminar will be held on October 15th at 3:30pm in HORT 117.
About Local: The Eastern Broccoli Project What are the costs of increased food system localization in the case of a fresh vegetable product? When production is reallocated across space and seasons, how do supply chain costs and consumer prices change? We use a production and transportation model to answer these questions, along with illustrative simulation results from increased production of fresh broccoli in the eastern United States. Contrary to previous findings in other industries, we find that localization through reallocation of production may take place at no cost to the consumer, even at a small decrease in price. Localization may also reduce total broccoli supply chain costs and food miles. Key words: Broccoli Food supply chain (food system), Localization Policy, Production and transportation model
October 15, 3:30 pm HORT 117
Reception at 3:10 pm HORT 117 If you are interested in meeting with the speaker, please contact Jennifer Deiser at 41301 or jdeiser@purdue.edu
Department of Horticulture and Landscape Architecture