Parle-G

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An export packet of Parle Glucose biscuits.

Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most
popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling
brand of biscuits in India. For decades, the product was instantly recognized by its iconic white
and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit
companies have attempted to recreate and sell lower quality products of similar names with
virtually identical package design.
The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of
the suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is
also area called Irle nearby where the Parle Agro production factory is based).
This popular biscuit is primarily eaten as a tea-time snack.
Parle-G is the largest selling biscuit in the world. It has 70% market share in India in the glucose
biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is
estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent
of the company's turnover (Parle Products is an unlisted company and its executives are not
comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35
billion). It also is popular across the world and is starting to sell in Western Europe and USA.

Contents
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[edit] History
In 1929, while India was under British rule, a small company by the name of Parle Products
emerged. A small factory was set up in Vile Parle (east) the suburb of Mumbai to manufacture
sweets and toffees i.e confectionery products(e.g. Melody,kachaa mango bite etc). A decade later
it was upgraded to manufacture biscuits as well. Parle has been producing its flagship product
Parle-G for more than 70 years now. Contrary to popular myth the biscuit has always been called
Parle-G.
The goal was to manufacture and sell sweets and candies. Since then, the Parle name has spread
in all directions and has won international fame.
Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh,
Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing
units on contract.

[edit] Availability outside India

Outside India, Parle-G is available in Europe, UK, USA, Canada, Singapore, etc. In Canada, it is
sold by Zehrs, Food Basics, Loblaws, etc for only 99 cents for a 418 gram pack. It also is popular
across the world and is starting to sell in Western Europe and USA.

[edit] Recognitions
The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in
the 58th place as the Most Trusted brands of Indi

Parle G

Parle G and Parle Glucose biscuits both are one product but called
different name. Its manufactured by Parle Products Pvt Ltd. Parle G
is well known product in India also know well famous in all country.
Parle G is only the oldest brand company in India.
Parle G is the highest selling biscuit in the world
History Parle G

Its started in Mumbai from 1929 in small company as Parle

Products. But now a days this brand well known in all country.
Here is some list of well known Biscuits of Parle Products
Hide & Seek
Hide & Seek Bourbon
Hide & Seek Milano
Krack Jack
Kreams
Milk Shakti
Monaco
Nimkin
Parle 20 -20
Parle Actifit Digestive Marie
Parle G
Parle Marie

Case

Parle-G
by Ramasastry Chandrasekhar, Miranda Goode
Source: Richard Ivey School of Business Foundation
16 pages. Publication date: Oct 21, 2010. Prod. #: 910A22-PDF-ENG
In 2009, Parle Products Pvt. Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of
producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. Parle-G biscuits

sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were
available at this price point, Parle-G was strongly associated with offering value for money (VFM). A
looming problem in this brand category for Parle was that the input prices of two major raw materials
for the Parle-G biscuits (which together accounted for 55 per cent of their input costs) had risen enough
in the past 18 months to decrease margins from 15 per cent to less than 10 per cent. Pressure to restore
margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in
sales. Parle subsequently addressed rising input costs by reducing the weight of the package, franchising
production, reducing supply chain costs and reducing packaging costs. Parle could not ignore the deeply
entrenched perception of VFM when devising both short- and long-term marketing plans to retain ParleG's success in the marketplace. These plans needed to address segmentation, positioning and changing
Indian demographics when considering a potential price increase for Parle-G biscuits. Parle Products

has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers
of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle
name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest
villages of India, the company has definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit
market and a 15% share of the total confectionary market in India, Parle has grown to become a
multi-million dollar company. While to the consumers it's a beacon of faith and trust,
competitors look upon Parle as an example of marketing brilliance.

Available Anywhere
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at
the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to
create this extensive network. Parles sales force started with one salesman in Bombay and some agents
in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail
to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was
amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33,
00,000 distribution outlets.

History
Parle Products fame and familiarity is undeniable. Considering its extensive reach, the brand
Parle is known and recognized by everyone. Over the years, Parles sweets and biscuits have
become a household name. From kids to adults, everyone loves and cherishes these treats. It
gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis.
Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning
of Parle would have been quite different.
In 1929 a small company by the name of Parle products emerged in British dominated India. The

goal was to spread joy and cheer to children and adults alike, all over the country with its sweets
and candies. Although, the company knew that it wouldnt be an easy task, they decided to take
the brave step. A small factory was set up in the suburbs of Mumbai to manufacture
confectionery products. A decade later this factory was upgraded to manufacture biscuits as well.
Since then, the Parle name has spread in all directions and has won international fame. Parle has
been sweetening the lives of people all over India and abroad.
Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh,
Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing
units on contract.
Milestones - The Decades of Progress

1929:The first year of operation. Our only assets were hard work and hope.
1939:Ten years of determined effort brought results. Things began to take shape. And we
tried even harder.
1949:The formative years were over. We had come of age.
1974:Here was the first evidence of Parle as it is today.

Hygiene is the precursor to every process at Parle. From husking the wheat and melting
the sugar to delivering the final products to supermarkets and store shelves nationwide,
care is taken at every step to ensure the best product of long-lasting freshness. Every
batch of biscuits, confectioneries & snacks are thoroughly checked by expert staff, using
the most modern equipment. This ensures consistent and perfect quality across the nation
and abroad.
Concentrating on consumer tastes and preferences, the Parle brand has grown from
strength to strength ever since its inception. The factories at Bahadurgarh, Haryana and
Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The
factory in Mumbai was the first to be set up, followed soon by the one in Bangalore,
Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units
for confectioneries on contra

An in-depth understanding of the Indian consumer psyche has helped Parle develop a
marketing philosophy that reflects the needs of the Indian masses. With products created
bearing in mind both health and taste, Parle products equally appeal to fun loving kids &
youth. Even today, the great tradition of taste and nutrition is consistent in every pack on
the store shelves. The value-for-money positioning allows people from all classes and age
groups to enjoy Parle products to the fullest.

Since the first entry at the Monde Selection in 1971, Parle Products have been shining
with golds and silvers consistently. Monde Selection is an international institute for

assessing the quality of foods. Currently, it is the oldest and most respected organization
in the field of selecting quality foods worldwide

Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively
engaged in changing and uplifting the social face of India. As part of its Corporate Social
Responsibility Policy, Parle is keenly involved in the overall development of the younger
generation, with a focused endeavor to build the New Face of India and spread happiness
and joy all over.
Some of our best habits, as we said, are also our oldest. Many of them date back to the
last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to
Bombay from his village Pardi, in the district of Surat, to work as a dusting boy at a silk
merchants. What a long way that bright little boy came! First, the hard apprenticeship
and the graduation to Master Cutter, then the elite tailoring establishment that eventually
developed into a wholesale business to finally, the new business in confections and
biscuits. Always, the accent was on self-sufficiency. Mohanlal Dayal was not just a
progressive and astute businessman. He never gave in to the sense of indifference that
often comes with the commercial outlook. All through his life, he was deeply conscious
of his duties towards society and the community. He built the Shri Mohanlal Dayal
Prasuti Graha and General Hospital in Pardi, which is maintained through charity trusts
set up by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is
another such institution. In his memory and after his example, his sons have donated
significant sums to set up the Chauhan Institute of Science at Vile Parle.
Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people
by conducting various cultural programs across all regions to facilitate the all round
development of children. Every year, Parle organizes Saraswati Vandana in the state of
West Bengal during the festival of Saraswati Puja, inviting schools from all across the
state to participate. The event is one of much fanfare and celebration, keeping alive the
culture and traditions. The involvement in cultural activities has seen the inception of
Golu Galata in Tamil Nadu, held during Navratri. It provides all the members of a
household a platform to showcase their creativity and be judged by eminent personalities.
Thousands of families participate and celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.

Dedicated to enriching the lives of people across India, the Parle

Centre of Excellence has been keenly involved in the promotion of programmes to
facilitate the all-round development of children. Parle Saraswati Vandana, one of its
initiatives, is an inter-school contest based on the Saraswati Puja celebrations. It gives the
children an opportunity to exhibit their creative skills and makes the celebrations even
more special in the process. Started in the year 2002 in Kolkatta, it has seen a tremendous
increase in the number of schools participating each year, with entries coming from
schools of West Bengal.
Every year a grand programme is organized by Parle in Kolkotta to felicitate the winners.
Here eminent personalities from the field of literature, education, art, films, media and
politics grace the occasion. Performances by popular artistes make it a night to remember
for every invitee present there. The awards and adulation makes it unforgettable for the
winners

Parle Products is in the business of manufacturing and

marketing biscuits and confectioneries since 1929. Over these years Parle has been active
across regions conducting various social activities as part of our Corporate Social
Responsibility policy.
In Tamil Nadu, traditionally, women decorate various dolls made of clay during
Navaratri celebrations by setting up 7-9 steps. This display is well decorated and friends
and relatives are invited to witness the same. Through a detailed research, Parle found
that due to time pressures, this tradition is slowly dying and is getting restricted to a
select few households.
Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu
Galata contest. Golu means Doll & Galata means Dhammal.
PARLE GOLU GALATA CONTEST - 2008
The price distribution to felicitate the winners of Parle Golu Galatta 2008 was conducted
at Kamaraj Arangam on the 17th of November 2008.
Some of the most eminent personalities of Chennais social, entertainment and lifestlye
circuits were present to make this a star-studded grand event.

Famous movie actress Poornima Bhagyaraj, Venkatesh and Nisha, of the popular dance
show Jodi No.1, the versatile television actor Preeti Srinivas, eminent star gazer Kaliyan
Narayana, Selvhi from Kumudham Bhakti and the dynamic social activist Daksha
Raghunathan were the chief guests for the show.
The melodious playback singer Ms. Vinaya conducted the program for the evening with
more than a 1000 people attending the function.
The Kalakapovathu Yarr finalist Siva Karthikeyan, Arjun and Vadivel Balaji ensured that
the audiences were kept in splits with their rib-tickling stories, jokes and anecdotes.
Champion little-league singer Ms. Oviya wowed all the adults present with her vocal
histrionics and singing talent with Avigna giving a breathtakingly choreographed
contemporary dance performance.
An AV of all the prize-winning Golus and their proud winners was also played at the
show, with the children from the 3 winning schools ensuring that there was never a dull
moment throughout the evening.

Imagine a world that's clean and fresh as the way we inherited it.
Imagine a world full of trees, birds and animals. The fact that we have to imagine it,
speaks volumes about the state of our planet.
The world is a home not just to human beings but also to a wide variety of animals and
plants. All of them are dependent on each other for survival. When we take these natural
resources for granted or disturb the natural harmony of things, we face consequences like
global warming.
Parle's products have been trusted by mothers and children across age groups as a
nutritious snack that has helped them grow healthy and strong. It is but natural that Parle
Products would like to return the favour to a generation that has helped it grow. Parle
Products feels this is the best gift that we can give our kids. A cleaner, greener planet that
they can treasure for generations to come.
My Green Planet is an initiative that takes definitive steps towards conserving our ecosystem. Parle Products is contributing in its own way by taking up various initiatives like
planting more trees around India, conserving water, power and recycling waste. My
Green Planet works across levels from school students to environmentalists to media
professionals and through them educate and empower everyone about the cause of

environment conservation.
We believe that we haven't inherited the earth, but merely borrowed it from our children