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  • Piyush MM

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    Piyush Bhatia
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    Porter's Generic Strategies outlines three broad types of competitive strategies: cost leadership, differentiation, and focus. Cost leadership involves having the lowest costs in the industry to be the low-cost provider. Differentiation means offering unique attributes that are valued by customers and allows charging higher than average prices. Focus involves choosing a narrow target and tailoring the strategy to serve that group's needs in order to gain an advantage.

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    amul

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    Porter's Generic Strategies outlines three broad types of competitive strategies: cost leadership, differentiation, and focus. Cost leadership involves having the lowest costs in the industry to be the low-cost provider. Differentiation means offering unique attributes that are valued by customers and allows charging higher than average prices. Focus involves choosing a narrow target and tailoring the strategy to serve that group's needs in order to gain an advantage.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views4 pages

    Piyush MM

    Uploaded by

    Piyush Bhatia
    Porter's Generic Strategies outlines three broad types of competitive strategies: cost leadership, differentiation, and focus. Cost leadership involves having the lowest costs in the industry to be the low-cost provider. Differentiation means offering unique attributes that are valued by customers and allows charging higher than average prices. Focus involves choosing a narrow target and tailoring the strategy to serve that group's needs in order to gain an advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    Porters Generic Strategies

    Cost Leadership Business Strategy

    Rs 38

    Rs 40

    Differentiation Business
    Strategy

    Focus Business Strategies

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