A SUMMER TRAINING REPORT

ON

"ORGANIZATIONAL STUDY OF H.D.F.C BANK"

Project Carried Out At

In the partial fulfillment of the study

Master of Business Administration

GUIDED BY:
PROF- NIRAV DAVE
H.O.D- M.B.A

SUBMITTED BY:
AKHIL BHATT
M.B.A SEM-III
YEAR 2009-10

SUBMITTED TO:
SARVODAY COLLEGE OF MGT AND TECHNOLOGY
LIMBDI
DIST- SURENDRANAGAR

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PREFACE

Banking industry is the primary requirement for the financial development of the country. Up
to the mid after the liberalization, privatization, globalization process private sector bank, co
operative bank and multi national banks have emerged strongly. The banking sector has the
potential to become special sector of the next decade. In terms of savings mobilizing,
employment generation, rural development and also financing the government in building up
the infrastructure in the economy. Here as management student this to study and observe the
overall development of the banking sector and how the market is influenced by the market of
various players.
I realized how theories, principals and the laws implied with the practical manner.
Thus practical exposure of the industry is important to learn and observe for the management
students. It was interesting to have summer placement / industrial training / project study at
the HDFC Bank Ltd.

I worked at waghawadi road main branch Bhavnagar and have tried my

best to collect information on marketing, finance and human resource by
visiting each of the department.

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ACKNOWLEDGEMENT

To acknowledge is very great way to show your gratitude towards the persons who
have contributed in your success in one or other way.

I find words inadequate to express my gratitude to Mr. CHETAN TRIVEDI for

providing me an opportunity to carry out my summer training as such a well reputed and
leading bank, HDFC BANK.

At very outset of the training I deem it is my pious duty to express my sincere thanks
to
MR. KEYUR JANI

Relationship manager

MR. HIMANSHU TRIVEDI

Assistant manager

MR.RAGHVAN

Deputy manager

MR.HITESH SHAH

P.B. Authorizer

I would like to thank prof-Nirav dave who has guided me for my project work and provided
encouragement throout my training period.
This study could not have been successful without the valuable input of the customer
of HDFC Bank.

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EXECUTIVE SUMMARY
There are three ways of depositing money in the banks, and one of the way is to deposit the
money, that is current account. A person usually deposit money in current for carrying out day
to day transactions of business to carry on the work smoothly.
There are many banks are available in the market and they gives different types of account
services to the customers. Also banks provides different types of services to the customers
like net banking, phone banking, mobile banking. But people of Bhavnagar are not much
aware of these type of facility which are not available in the earlier days. As the technology
grows these many types of facilities developed which help to the customer in better way.
HDFC Bank gives 7 different types of current account and also gives flexibility of banking
anytime, anywhere and allows them to save more money while doing business across the
country.
My research is to find out & know that to what extent are the people of Bhavnagar aware of
the current account facilities provided by the different banks, & come to know that what are
there requirement, there satisfaction level, image of different type of bank in there mind and
also area of improvement for the bank.
I conducted my exploratory research through questionnaire & found that few people are aware
of different facility provided by the bank and also different facility provided by the other
bank. More of the people are satisfied with there existing bank with their reason. Most of the
people are trusted on the national banks rather than the private banks weather they provided
better services than national banks. And the basic need of the people which they wants from
the banks that is better services. They are believed that the services are most important criteria
for the improvement for any bank.

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INDEX

General information

WHAT IS BANKING?

BANKING IN INDIA

COMPANY PROFILE

About HDFC Group

About HDFC Bank

COMPOSITON OF BOARD OF DIRECTORS

ORGANISATION STRUCTURE OF BRANCH

AWARDS AND ACHIEVEMENTS

PROFILE OF BHAVNAGAR BRANCH

ORGANIZATIONAL OBJECTIVES & GOALS

PRODUCTS OF HDFC BANK

SERVICES BY BANK

MARKETING MANAGEMENT

FINANCE DEPARTMENT

HUMAN RSOURCE MANAGEMENT

DATA ANALYSIS

FINDINGS OF THE RESEARCH

SWOT ANALYSIS OF HDFC BANK

FINIDING & SUGGESTIONS

CONCLUSION
BIBLIOGRAPHY

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WHAT IS BANKING

Bank is a business that provides financial service, usually for profit. Traditional
banking services include receiving deposit of money, lending money and processing
transaction. A commercial bank accepts deposit. Some banks (called bank of issue) issue
banknotes as legal tender. Many banks offer ancillary financial services to make additional
profit: for example selling insurance product, investment product.

Banking, the business of providing financial services to consumer and business. The
basic services a bank provides are checking accounts, which can be used like money to make
payment and purchase goods and services ; saving accounts and time deposit that can be used
to save money for future use ; loans that consumer and businesses can use to purchase goods
and services ;and basic cash management services such as check

cashing and foreign

currency exchange.

Four types of banks specialize in offering these basic banking services: commercial
banks, saving and loan association, saving banks, and credit unions. A broader definition of a
bank is any financial institution that receives, collects, transfers, pays, exchange, lends, invest
or safeguard money for its customer. This institution includes finance companies, investment
companies, investment banks, insurance companies, pension funds, security brokers and
dealers, mortgage companies and real estate investment trust.

Banking services are extremely important in a free market economy such as that found
in Canada and the United states. banking services serve two primary purpose. first by
supplying customers with the basic mediums of exchange (cash, checking accounts, and credit
cards) bank play a key role in the way goods and services are purchased. Without this familiar
method of payment, goods could only be exchange by barter. This is extremely time
consuming and inefficient.

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Second by accepting money deposit from savers and then lending the money to
borrowers, banks encourage the flow of money to productive and investment. this in turn
allows the economy to grow. without this flow, saving would not be able to build the new
factories the economy needs to produce more goods and grow . Enabling the flow of money
from savers to investors is called financial intermediation and it is extremely important to a
free market economy.

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BANKING INDIA
Banking in India originated in the first decade of 18th century with general bank of
India coming into existence in 1786. This was followed by bank of Hindustan. Both these
banks are now defunct. The oldest bank in existence in India is the state bank of India being
established as "the bank of Bengal" in Calcutta in June 1806. a couple of decades later,
foreign banks like credit Lyonnais started their Calcutta operations in the 1850s. at that point
of time, Calcutta was the most active trading port, mainly due to the trade of the British
empire and the due to which banking activity took roots there and prospered. The first fully
Indian owned bank was the Allahabad bank, which was established in 1865.

By the 1900s, the market expanded with the establishment of banks such as Punjab
National Bank, in 1895 in Lahore and Bank of India, in 1906, in Mumbai both of which were
founded under private ownership. The Reserve bank of India formally took on the
responsibility of regulating the Indian banking sector from 1935. After India's independence
in 1947, the Reserve Bank was nationalized and given border powers.

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ABOUT HDFC BANK

REGISTERED OFFICE:

CORPORATE OFFICE:

Address
HDFC Bank House
Senapati Bapat Marg Lower Parel,
Mumbai,
Maharashtra,
400013.
Phone: 91-022-56521000
Fax: 91-022-24960737

Address
Ramon House, 169, Back Bay,
Reclamation,
H T Parekh Marg,
Church Gate,
Mumbai 400 020.

BHAVNAGAR BRANCH

HDFC BANK LTD.

Sterling Point,
Waghawadi Road,
Bhavnagar, 364002.
Websites
www. hdfc.com

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ABOUT HDFC GROUP

If ever there was a man with a mission it was Hasmukhbhai Parekh,
Founder and Chairman-Emeritus, of HDFC Group who left this
earthly abode on November 18, 1994. Born in a traditional banking
family in Surat, Gujarat, Mr. Parekh started his financial career at
Harkisandass Lukhmidass a leading stock broking firm. The firm
closed down in the late seventies, but, long before that, he went on
to become a towering figure on the Indian financial scene.

In 1956 he began his lifelong financial affair with the economic

world, as General Manager of the newly-formed Industrial Credit
and Investment Corporation of India (ICICI). He rose to become Chairman and continued so
till his retirement in 1972.
At the ripe age of 60, Hasmukhbhai started his second
dynamic life, even more illustrious than his first. His
vision for mortgage finance for housing gave birth to
the Housing Development Finance Corporation it
was a trendsetter for housing finance in the whole
Asian continent

He was also a writer in his own right. There are over

200 published articles by him...
In 1992, the Government of India honoured him with
the Padma Bhushan Award. The London School of
Economics & Political Science conferred on him an
Mr. H.T. PAREKH is conferred
the Padma Bhushan by the
Government of India in the year

Honorary Fellowship.He was one of the Founder

Members of the Centre for Advancement of
Philanthropy, and its Chairman till 1993.

1992.

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COMPOSITION OF BOARD OF DIRECTIORS

The Composition of the Board of Directors of the Bank is governed by the Companies
Act, 1956, the Banking Regulation Act, 1949 and the listing requirements of the Indian Stock
Exchanges where securities issued by the Bank are listed. The Board has strength of 12
Directors as on March 31, 2008. All Directors other than Mr. Aditya Puri, Mr. Harish
Engineer and Mr. Paresh Sukthankar are non-executive directors. The Bank has five
independent directors and seven non-independent directors. The Board consists of eminent
persons with considerable professional expertise and experience in banking, finance,
agriculture, small scale industries and other related fields.

BOARD OF DIRECTORS

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Managing Director

Mr.Aditya Puri

Director

Mr.Arvind Pande

Director

Mr.Ashim Samanta

Director

Mr.C M Vasudev

Director

Mr.Gautam Divan

Executive Director

Mr.Harish Engineer

Chairman

Mr.Jagdish Capoor

Director

Mr.Keki M Mistry

Director

Mr.Pandit Palande

Executive Director

Mr.Paresh Sukthankar,

Director

Mr.Renu Karnad

Director

Mr.Vineet Jain

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ORG. STRUCTURE OF HDFC AT BHAVNAGAR BRANCH

BRANCH

P.B. Authorisor : Mr.Hitesh Shah

ABM for Current a/c : Mr. Himanshu Trivedi

IRM

Teller Authorizer

: Mr. Kamlesh Pipal

: Mr. Vijay Bhalani

Relationship Manager : Mr. Keyur Jani

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AWARDS AND ACHIEVEMENTS

Business Today-Monitor Group survey

One of India's "Most Innovative Companies"
Financial Express-Ernst & Young Award
Best Bank Award in the Private Sector category
Global HR Excellence Awards - Asia Pacific HRM Congress:
'Employer Brand of the Year 2007 -2008' Award - First
Runner up, & many more
Business Today
'Best Bank' Award
Dun & Bradstreet American Express Corporate Best Bank Award 2007
'Corporate Best Bank' Award
The Bombay Stock Exchange and Nesscom Foundation's Business for Social
Responsibility Awards 2007
'Best Corporate Social Responsibility Practice' Award
Outlook Money & NDTV Profit
Best Bank Award in the Private sector category.
The Asian Banker Excellence in Retail Financial Services Awards
Best Retail Bank in India
Business Today
Best Bank in India.
Forbes Magazine
One of Asia Pacific's Best 50 companies.
Business world
Best listed Bank of India.
The Asset Magazine's Triple A Country Awards
Best Domestic Bank.
Asiamoney Awards
Best Local Cash Management Bank in Large and Medium
segments.

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PROFILE OF BHAVNAGAR BRANCH

NAME
ADDERESS

TELEPHONE NO.

HDFC BANK
GOPI ARCADE,
STERLING POINT ,
WAGHAWADI ROAD,
BHAVNAGAR
0278-2572173/74

YEAR
OF 1994
STABLISHMENT
MEMBERS
CHETAN TRIVEDI
(BRANCH MANAGER)
KEYUR JANI
(RELATIONSHIP MANAGER)
PRANAV JANI
(RELATIONSHIP MANAGER)
4 PERSONNEL BANKERS

Awards in Bhavnagar branch

There are so many awards and achievements in HDFC BANK Bhavnagar branch as
described below
1). In December 2004 Bhavnagar branch was awarded for maximum selling of Credit card.
As a title of THE FASTEST MILLION YOU MADE THE DIFFERENCE
2). In financial year 2005-06 the branch was awarded for second highest selling of
life insurance business in Saurashtra and Kutchh cluster.
3). During January 2007 through march 2007 , branch was awarded for generating the
Highest number of leads for current accounts.
4). In December 2006 the Branch Manager Mr. Chetan Trivedi was certified with excellence
For being the top branch manager for two wheeler vehicle loan in a month in west region

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ORGANIZATION OBJECTIVES & GOALS

BUSINESS OBJECTIVES:
The main objectives of HDFC are divided into two parts, which are as under:
First and foremost objective is to enhance residential housing stock in the country
through the provision of housing finance in a systematic and professional manner,
and to promote home ownership.
Second objective is to increase the flow of resources to the housing sector by
integrating the housing finance sector with the overall domestic financial markets.

ORGANIZATIONAL GOALS:

To develop close relationships with individuals households.

To maintain its position as the premier housing finance institution in the country.

To transform ideas into variable and creative solutions.

To provide consistently high returns to shareholders.

To grow through diversification by leveraging off the existing client base

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COMPANY PROFILE

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The
bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.

PROMOTOR

HDFC is India's premier housing finance company and enjoys an impeccable track record in
India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has
developed significant expertise in retail mortgage loans to different market segments and also
has a large corporate client base for its housing related credit facilities. With its experience in
the financial markets, a strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound
customer franchises across distinct businesses so as to be the preferred provider of banking
services for target retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

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highest level of ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.

CAPITAL STRUCTURE
The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion). The paid-up capital is
Rs.311.9 crore (Rs.3.1 billion). The HDFC Group holds 22.1% of the bank's equity and about
19.4% of the equity is held by the ADS Depository (in respect of the bank's American
Depository Shares (ADS) Issue). Roughly 31.3% of the equity is held by Foreign Institutional
Investors (FIIs) and the bank has about 190,000 shareholders. The shares are listed on the
Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository
Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB".

DISTRIBUTION NETWORK
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of
over branches spread over cities across India. All branches are linked on an online real-time
basis. Customers in over 120 locations are also serviced through Telephone Banking. The
Bank's expansion plans take into account the need to have a presence in all major industrial
and commercial centers where its corporate customers are located as well as the need to build
a strong retail customer base for both deposits and loan products. Being a clearing/settlement
bank to various leading stock exchanges, the Bank has branches in the centers where the
NSE/BSE have a strong and active member base. The Bank also has a network of about over
networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed
by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and
American Express Credit/Charge cardholders

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MANAGEMENT
Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor
was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya
Puri, has been a professional banker for over 25 years, and before joining HDFC Bank in
1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is
composed of eminent individuals with a wealth of experience in public policy, administration,
industry and commercial banking. Senior executives representing HDFC are also on the
Board.
Senior banking professionals with substantial experience in India and abroad head various
businesses and functions and report to the Managing Director. Given the professional
expertise of the management team and the overall focus on recruiting and retaining the best
talent in the industry, the bank believes that its people are a significant competitive strength.

TECHNOLOGY
HDFC Bank operates in a highly automated environment in terms of information technology
and communication systems. All the bank's branches have online connectivity, which enables
the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also
provided to retail customers through the branch network and Automated Teller Machines
(ATMs).

The Bank has made substantial efforts and investments in acquiring the best technology
available internationally, to build the infrastructure for a world class bank. The Bank's
business is supported by scalable and robust systems which ensure that our clients always get
the finest services we offer. The Bank has prioritized its engagement in technology and the
internet as one of its key goals and has already made significant progress in web-enabling its
core businesses. In each of its businesses, the Bank has succeeded in leveraging its market
position, expertise and technology to create a competitive advantage and build market share.

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BUSINESS

HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale and retail customers. The bank has three key business
segments:

WHOLESALE BANKING SERVICES

The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian
corporate to small & mid-sized corporate and agro-based businesses. For these customers, the
Bank provides a wide range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash management, etc. The
bank is also a leading provider of structured solutions, which combine cash management
services with vendor and distributor finance for facilitating superior supply chain management
for its corporate customers. Based on its superior product delivery / service levels and strong
customer orientation, the Bank has made significant inroads into the banking consortia of a
number of leading Indian corporate including multinationals, companies from the domestic
business houses and prime public sector companies. It is recognized as a leading provider of
cash management and transactional banking solutions to corporate customers, mutual funds,
stock exchange members and banks.

RETAIL BANKING SERVICES

The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all his/her
banking requirements. The products are backed by world-class service and delivered to the
customers through the growing branch network, as well as through alternative delivery
channels like ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and
the Investment Advisory Services programs have been designed keeping in mind needs of

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customers who seek distinct financial solutions, information and advice on various investment
avenues. The Bank also has a wide array of retail loan products including Auto Loans.

HDFC Bank was the first bank in India to launch an International Debit Card in association
with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank
launched its credit card business in late 2001. By September 30, 2005, the bank had a total
card base (debit and credit cards) of 5.2 million cards. The Bank is also one of the leading
players in the "merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals
for debit / credit cards acceptance at merchant establishments.

TREASURY
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalization of the financial markets in India, corporate need more sophisticated risk
management information, advice and product structures. These and fine pricing on various
treasury products are provided through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the returns and market risk on
this investment portfolio.

RATINGS
CREDIT RATING
The Bank has its deposit programs rated by two rating agencies - Credit Analysis & Research
Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed Deposit
programmed has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents
instruments considered to be "of the best quality, carrying negligible investment risk". CARE
has also rated the bank's Certificate of Deposit (CD) programmed "PR 1+" which represents
"superior capacity for repayment of short term promissory obligations". Fitch Ratings India
Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA ( ind )" rating to the Bank's

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deposit programmed, with the outlook on the rating as "stable". This rating indicates "highest
credit quality" where "protection factors are very high".

The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE and
Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II Bonds
rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA" for the
subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA
(ind)" with the outlook on the rating as "stable". CARE has also assigned "CARE AAA
[Triple A]" for the Banks Perpetual bond and Upper Tier II bond issues. CRISIL has assigned
the rating "AAA / Stable" for the Bank's Perpetual Debt programmed and Upper Tier II Bond
issue. In each of the cases referred to above, the ratings awarded were the highest assigned by
the rating agency for those instruments.

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CURRENT SITUATION OF THE BANK

HDFC Bank is one of Indias leading banking and financial services institutions. Its mission
is to be a world-class Indian bank, and it provides a wide range of services in wholesale and
retail banking; including commercial, investment, transactional and branch banking.

HDFC Bank today has more than 3.25 million customers. On the wholesale services
front, it is recognized as a leading provider of cash management and transactional banking
solutions to corporate customers, mutual funds, stock exchange members and banks.

Increasing revenue in the face of fierce competition HDFC Bank was among the first
privatized banks to be set up in India after the liberalization of the Indian banking industry.
Today it is among several banks vying for the customers who have not experienced the
benefits of private banking. In a fiercely competitive market place, the bank knows that
growing its bottom-line is dependant largely on increasing returns from existing customers,
while adding new customers to its portfolio.

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FUTURE PLANS

HDFC has always been market-oriented and dynamic with respect to resource
mobilization as well as its lending programme. This renders it more than capable to meet the
new challenges that have emerged. Over the years, HDFC has developed a vast client base of
borrowers, depositors, share holders and agents, and it hopes to capitalize on this loyal and
satisfied client base for future growth.

HDFC has developed a network of institutions through partnerships with some of the
best institutions in the world, for providing specialized financial services. Each institution is
being fine- tuned for a specific market, while offering the entire HDFC customer base the
highest standards of quality in product design, facilities and services.

Times bank merger will give HDFC Bank a greater reach in terms of an expanded
network, which will touch 107 branches and an increased customer base. The bank has also
invested 26% each in the equity of computer age management services and ACSYS system
software India as strategic investment. While computer age is a well established player in the
distribution of a range of mutual fund products, ACSYS is into developing software that
caters to distributors of financial products and mutual funds.

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MARKETING DEPARTMENT

Speaking to business line , AJAY KELKAR, Head, Marketing,

H.D.F.C BANK said this initiatives are especially targeted at those
consumer who are not aware about the banks various value added
services such as direct banking facilities. we are going to demonstrate the advantages of net
banking and mobile banking, as these concept are relatively new to people living in smaller
town and cities.

The bank has also launched another initiative called business ki baatein, which is
targeted at areas where the population comprises small businessman.

KELKAR said that the bank would get experts to talk on a number of issues such as
value added tax and sales tax.

HDFC, said kelkar, has been successful in reducing its customers attrition by almost
15-20 % ever since its data-led customer analysis system, uncial was set up last year. it
enables them to measure the efficiency of the campaigns. test every campaign at each and
every step, experiment with creative and media .there are learning that can immediately be
incorporated into the next campaigns.

These campaigns provide them with information about every costumers preferences
used for mass media communication, making it more effective. they can measure the result of
a campaign through the sales that they make and the customers that they added. there is a
clear return on investment, which from a functional point of view gives team a stronger voice.
they have also been able to reduce their add spends by about 10-15 % and have reduced the
cost of acquisition.

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KELKAR said that the banks focus in future would be to enhance its database
marketing initiatives. We plan to invest close to Rs 12crore to create the environment that is
required to support customer intelligence that leads to data based marketing.

HDFC has chartered an extensive customer lifecycle based marketing campaign

calendar for this and the forthcoming fiscal. fractal , which specialize in predicting HDFC
BANKS marketing team in various initiatives of growing the retail business quickly and cost
effectively.

HDFC has been using analytics for taking informed marketing decision. Fractal will
help the bank use information to reach new customer and to build nature and maximize lasting
customer relationship. Fractal will also help the bank solve the problem of ever increasing
customer acquisition cost and reducing customer loyalty.

The marketing programmes would involve acquisition of customers profitably by

reducing compaign costs, cross selling various asset and liability products to the existing
customers, thereby, leveraging the existing relationships and proactively retaining existing
customers.

Fractal's analytics-based marketing solutions span which the entire lifecycle of

customer relationship right from customer acquisition to customer retention to customer value
management, is expected to give HDFC an upper hand in understanding the needs and
circumstances of their customers.

Fractal claims to use numerous advanced statistical modeling methodologies backed

by strong banking expertise for building predictive models and scorecards that help its clients
take business decisions more effectively and efficiently.

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GROWTH IN LAST FEW YEARS

Over the last few years, HDFC Bank as a whole has been growing steadily at a rate of
30 percent or so, and that the bank has managed to maintain that growth rate on a consistent
basis, which is a very creditable performance. However, in the product mix, there have been a
number of segments, especially loans, which have recorded growth of over 100 percent over
the last year.

MARKETING INITIATIVES TAKING BY THE BANK

HDFC Bank is possibly the only bank in India, and one of the very few in Asia, to
have embarked on a data-led marketing analytics campaigns initiative, using marketing
automation technology provided by Unica. Unica has been recognized by Gartner as the
leading player in this field.

Through this tool, they have been able to intelligently use the 4-5 terabytes of
customer data available in its warehouse. Bank have set up a team to conduct marketing
campaigns in a scientific manner using customer data, usage patterns, preferences, lifecycle,
etc, the Bank also conducts event-based marketing.

These initiatives also complement their media-based marketing as well as on-theground marketing activities, which remain important in the bigger scheme of things.
However, the marketing analytics initiative enables them to measure the efficacy of the
campaigns, testing every compaign every step of the way, experimenting with creatives,
messages, media, etc. There are learnings that can immediately be absorbed and incorporated
in the next campaigns, and these campaigns in a way provide them with information about

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customer choices and preferences that can be used for mass media communication, making
those more effective. Media vehicles used for send their massage to reach their target
customers.

HDFC Bank has been predominantly using direct mailers, e-mails, and SMS for
communicating their massage to their targeted audience as they are the most cost-effective
routes of addressing our core target audiences with maximum degree of customization
possible.

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FINANCE DEPARTMENT

Finance department is broadly concerned with the acquisition of funds by a

business firm.
How large should be the firm and how fast should it grow?
What should be the mix of firms assets?
What should be the mix of the firms financing?
How should the firm analysis, plan, and control its financial affairs.
Finance is the lifeblood of the organization. Finance management as an integral
part of the overall management is not a totally independent area. It draws heavily on related
subjects and fields of study namely economics, accounting, marketing, production, and
quantitative methods. Following are the main features of financial management.
The focus of financial management was mainly on certain episodic event like
formation, issuance of capital, major expansion, merger, re-organization, and
liquidation in the life cycle of the firm.
Approach was mainly descriptive and institutional. The instrument of financing, the
institution and procedures used in capital market, and the legal aspect of financial
events formed the core of financial management.
The outsiders point of viewed mainly from the point of investment bankers, leaders,
and other outside interests.
According to HDFC BANK Ltd.s AGM on JUNE 1, 2009:

Issued 50 crore Redeemable Subordinated Bonds to increase Capital Adequacy Ratio,

which had come down to 11.09% from 12.19%.

HDFC Bank as on March 31, 2001 had 131 outlets spread across 53 cities. As on date
of AGM total outlets increased to 134. Bank has plans to increase this number to 160
by year-end. Ten new outlets are planned for Maharashtra.

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Unsecured advances went up from Rs 239 crore in March 2000 to Rs 683 crore in
March 2001. These advances were made to corporates with "AAA" rating for short
tenure and Bank has recovered these amounts in the current year.

Money at call and short notice with banks went up from Rs 487 crore in March to Rs
1,357 crore in March 2001. Bank found this opportunity giving good returns and funds
were parked with overseas accounts.

All HDFC Bank branches and head office undergo Concurrent Audit.

HDFC Bank is the largest issuer of debit cards in the country.

HDFCs reported a 80% increase in top line in FY 2001 and 75% increase in bottom
line. The reason for less than proportionate growth in Net Profit is due to investments
made for future growth. Bank sees these years as consolidation period.

HDFC Bank serves 5 lakh accounts in Demat Services segment. Total number of
employees for Depository services is 142 and this segment contributed Rs 7 crore to
Net Profit.

Out of the stipulated norm of 40% advances to priority sector by RBI, HDFC Bank
has made 15% advances to Agriculture sector. These include loans to farmers and
investments in NABARD and Rural Electrification.

Investments.
Investment is most important get reward from any where because through the
investment we can get such reword which are very helpful to us. As a part of generating
revenue Hdfc invest amount in 2008 the total amount is 49, 393, 32 Lakhs. In 2007 the total
amount was 30, 564, 58.
SALES
12000
10000
8000
6000
4000
2000
0
2006-2007

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2007-2008

2008-2009

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NET INTEREST INCOME

600000
500000
400000
300000
200000
100000
0
2006-2007

2007-2008

2008-2009

NET REVENUE
800000
600000
400000
200000
0
2006-2007

2007-2008

2008-2009

PROFIT AFTER TAX

200000
150000
100000
50000
0
2006-2007

S.C.M.T.

2007-2008

2008-2009

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DEPOSITS
12000000
10000000
8000000
6000000
4000000
2000000
0
2006-2007

2007-2008

2008-2009

Competitive analysis:
Banks

Net

Net

Total

Advances

Book

Cash

Profit

Worth

Income

to Loans

Value

Flows
From
Operating
Activities

HDFC Bank

870.78

5299.53

5688.98

35061.26

169.24

1724.76

ICICI Bank

2540.07

22205.99

18821.12

146163.11

249.55

4653.33

Standard

904.85

3729.37

3968.29

11901.26

70.61

3276.84

SBI

4406.67

27644.09

43243.67

261641.53

525.25

5910.1

Citibank

705.55

4195.55

4242.87

5866.32

83.68

1314.3

Chartered

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S.C.M.T.

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HUMAN RESOURCE MANAGEMENT

Mandeep Maitra is the Country Head HR at HDFC Bank. She has
done her B.A. Psychology from lady Shriram Colege, Delhi and MBA HR
from Tata Institute of Social Sutdies.

The HR department at HDFC bank has 54 people, including the trainers. The HR
department is present in Mumbai, Chennai, Delhi, Ahmedabad, Kolkata, Bangalore,
Hyderabad, Chandigadh, Pune and Lucknow. All people here in HR are MBAs, except for
those handling HR operations.

HUMAN RESOURCE PLANNING

"Human resource planning is the process of forecasting a firm's future demand

for and supply of the right type of people in the fight number".

The planning process:

HRP essentially involve forecasting personnel needs, assessing personnel supply and
matching demand supply actors through personnel related programmes. The planning process
is influenced by overall organizational objectives and the environment of business.

Importance of HRP
1. Future Personnel Need
2. Coping with Change
3. Creating Highly Talented Personnel
4. protection of Weaker Section
5. To adopt International Strategies
6. Foundation for Personnel Functions
7. Increasing Investment in Human Resource
8. Resistance to Change and Move

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HR Planning Process

Environment

Organizational
objectives and polices

H R Supply Forecast

H R Need Forecast

H R programming

HRP Implementation

Control and Evaluation

of Programme

Surplus restricted
Hiring Reduced Hours

Shortage Recuritment
and Selection

HRP help to any organization for the estimation of how many qualified people are necessary
to carry out the assigned activities, how many people will be available and what must be done
to ensure that personnel supply equals personnel supply equals personnel demand at the
appropriate point in the future, which helpful to achieve efficiency of bank in their various
services.

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Reason behind success of any organization is efficient system of Human Resource

Planning activities carries out by their human resource department. HDFC bank also follow
the golden system and try to implement those system in their organization well.

Human Resource Planning is the process by which an organization ensures that it has
the right number and kind of people, at the right place, at the fight time, capable of effectively
and efficiently completing those tasks that will helps the organization achieve its overall
objectives.

How HRP stand helpful to HDFC Bank:

Future personnel needs:

Parts of strategic planning :

Creating highly talented work force:

International banking Strategies:

Foundations of Personnel functions:

Increasing investment in human to survive long-term:

RECRUITMENT:
"Recruitment involves attracting and obtaining as many applications as possible
from eligible job seekers".

Determine the present and future requirement of the organization in conjunction with
its other activities.

Helpful to attract the pool of job candidates at minimum cost.

Help increase the success rate of the selection process by reducing number of
unqualified employees in the prior evaluation.

Help to reduce the probability that job applicants once recruited and selected will
leave the organization only after a short period of time.

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Meet the organization legal and social obligation regarding the composition of its
workforce

Sources of Recruitment;

Trade Association
Present Employees
Advertisement

Employee Referrals
EmploymentExchange

Campus recruitment
Former Employees

Walk-ins interviews
Previous Applicants
E-Recruiting

E-Recruiting

Perhaps no method has ever had as revolutionary an effect on recruitment practices as

the internet. There are respective company websites devoted in some manner to job posing
activities. Currently, employers can electronically screen candidate's soft attributes, direct
potential hires to a special website for online skill assessment. Conduct background checks
over the internet, interview candidates via videoconferencing. And manage the entire process
with web-based software. Companies benefit immensely through cost savings. Speed
enhancement and worldwide candidate reach which the internet offers. From the job seekers

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41

perspective the internet allows for searches over a broader array of geographic and company
posting than was possible before. Problems notwithstanding, both job givers as well as job
seekers find internet as the most effective source of recruiting and its usage in the days to
come will be all pervasive.
SELECTION :

''Selection is the processes of differentiating between applicants in order in identifies

and hire those with a greater likelihood of success in a job''.

Selection Processs :

Telephonic - interview

Selection Test

Final Interview

Reference & Background

Analysis

Selection Decision

Medical Clarification

Offer Letter

Employment Agreement

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RECRUITMENT & SELECTION

HDFC bank's campus strategy is to look at tier one campuses like Bajaj, SP Jain, IMI,
SCMHRD, etc and not only IIM'S. They go to 70 business schools, covering far away places
like Bhuvaneshwar, Ludhiana, Baroda, etc. Students from these institute understand the
psychology of the up country customers and are ambitious about working for private sector
banks. They hire B.Com, M.Com, engineers and other graduates, as well as MBA's. Today
the requirement is not just globalization, but localization. To achieve this they hire people
from various towns and cities. They are even hiring managers from rural background. They
has a need to locate people in 500 + branches across 300 cities. I come to know in my
observation that bank often don't recruit from IIMs. When I asked about this , then the senior
manager says that the bank is able to attract IIM graduates after they have worked for 3 to 5
years of work experience and they have experienced the real world and are likely to be less
disillusioned. They take screening very seriously, though they don't use detectives. They do
speak to current employers and ask question about performance and integrity. After the
completion of recruitment process, HDFC bank starts it selection process according to its
schedule to the selection of deserved candidates.

TRAINING & DEVELOPMENT

Skills requirement is cyclical and depends on stage in which the business is in to. Four
years ago. asset skills were relatively rare. Then, as foreign banks got out of many asset
businesses, there were lots of people available, changing the market demand and supply. But
even now, treasury skills are difficult to find as lots of people are going overseas. There is a
dearth of individuals who have relevant skills to manage private and corporate banking. Down
the road, there will be a shortage of generalists, as organization starts looking for individuals
as solution specialist rather than product specialists. They are swinging between generalists
and specialist. They realize they need both and the pricing for both is different. Their
induction program - Swagat covers products and business of the bank. It is focused on
developing skills and values. Four years ago they started an internal employee referral
program called 'Karo Sifarish'. It has become one of their most preferred channel and

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43

contributes significantly to talent acquisition. Earlier the focus was 100% on hard skills. Now,
soft skills' training has risen from being non-existent to 30% of the training efforts. They
organize various programs including outbound experiential learning, Open Spaces
Technology, Personal Effectiveness, Leadership Excellence, art of living, Vedanta, etc. Most
training programs are delivered in house, except for highly technical ones such as derivatives.
The in house training staff comprises of 17 people. People in the smaller cities were missing
out as training program was being held in larger metros. They started sending their trainers to
the remote locations about 15 months back. the 'Back Pack Trainers' take classes after office
hours and this has been much appreciated. The cost impact is minimal and the benefits
manifold. They invite guest lecture such as Bruce Carlson, CEO, Managerial grid and Stephen
Haines, chairman of strategic management, to spend half a day with they senior management,
to spend half a day with they senior management. Bank has a strategic tie-up with IIM
Ahmedabad for a 9 day program covering, economics, quantitative, behavioral leadership,
marketing, corporate communications, etc. Bank seeds its 30 of vice presidents every year as
a part of leadership development plan.

BENEFITS TO THE INDIVIDUAL WHICH ULYMATELY BENEFIT TO THE

HDFC BANK

Helps the individual in marketing better decisions and effective problem solving

Through

training and

development,

motivational

variables

of

recognition,

achievement, growth, responsibility and advancement are internalized.

Aids in encouraging and achieving self-development and self-confidence

Helps a person handle stress, tension, frustration and conflict

Provides information for improving leadership, knowledge, communication skills and

attitudes

Increase job satisfaction and recognition

Moves a person towards personal goals while improving interactive skills

Satisfies personal needs of the trainer

Provides the trainee an avenue for growth and a say in his own future

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Develops a sense of growth in learning

Helps a person develop speaking and listening skills

Helps eliminate fear in attempting new tasks

BEST PRACTICES
The most important thing in HR is to hold the confidence of people. Talent retention is

a challenge today. Another challenge is managing expectations of youngsters, who are

looking
for fast tracking their career and want exposure quickly, they may not be lured by money
alone, but the profile that they work for. Bank gives ample opportunity to those who seek job
rotation, If they have a new opening, they advertise it internally. Banks philosophy is that it is
better to lose a person to another department than to another bank. Their Performance
management system is their 'signature' system. They have one of the lowest rates of attrition.
Middle management onwards their salaries here are good. Women have been rising up the
ranks in the bank. At the junior level, over 33% of the workforce in consumer and retail
banking comprises of women. In the senior levels, it is about 12% and in the top management,
it is about 6 to 9%. This organization was very cost conscious. Today they have foreign tours,
parties as national and regional levels, award nights and outings. As an organization they have
started celebrating success.

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S.C.M.T.

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PLUS CURRENT ACCOUNT

In today's fast-paced world, business regularly requires to receive and send funds to various
cities in the country. HDFC Bank Plus Current Account gives the power of inter-city banking
with a single account and access to more than cities.

From special cheques that get treated at par with local ones in any city where a branch, faster
collection of outstation cheques (payable at branch locations), free account to account funds
transfer between HDFC Bank accounts to Free inter-city clearing of up to 100 lakhs per
month, their priority services have become the benchmark for banking efficiency.

Plus Current Account requires to maintain an average quarterly balance of Rs. 100,000.

FEATURES AND BENEFITS

Free Account to account funds transfer between HDFC Bank accounts
Free payment and collection through RTGS.
Free payment and collection using NEFT (through Netbanking)
Free up to 50 Demand Drafts per month and can be issued from any HDFC Bank
Branch
Free up to 50 Pay Orders (PO) per month and can be issued from any HDFC Bank
Branch.
Free anywhere collection & payment transactions (clearing) within HDFC Bank
branch network (except Dahej), up to Rs.100 lacs per month.
Convenience to withdraw & deposit cash at all our branches*
300 "At Par" cheque leaves free per month.
Register for InstaAlert service and receive updates on your account as and when
the select transaction happens - all this without visiting the branch or ATM!

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PREMIUM CURRENT ACCOUNT

Business needs a partner who can manage your finances while you concentrate on growing
your business.
You can avail benefits of inter-city banking account with Premium Current Account, that
requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book
facility & FREE inter-city clearing transactions across our network up to Rs.25 Lacs per
month.
A Current Account with the benefits of accessing your account from a large network of
branches, and through direct access channels - the phone, mobile, Internet and through the
ATM.

FEATURES & BENEFITS

Free anywhere collection & payment within HDFC Bank branch network (except
Dahej), up to Rs.25 lacs per month, incremental amount to be charged @ Rs.1.50
per Rs.1,000/-, min Rs.25/Free NEFT Transactions.
Free RTGS collection. RTGS payment @ Rs.100/- per transaction.
Inter-city Account to accounts funds transfer between HDFC Bank accounts at a
nominal charge of Rs.15/- per transactions.
Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at
flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost
of Rs.25/- and can be issued from any HDFC Bank Branch .
Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost
of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/and can be issued from any HDFC Bank Branch .
100 "At Par" cheque leaves free per month

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REGULAR CURRENT ACCOUNT

A Current account is ideal for carrying out day-to-day business transactions. With the HDFC
Bank Regular Current Account, you can access your account anytime, anywhere, pay using
payable at par cheque or deposit cheque at any HDFC bank branch. It also facilitates FREE
NEFT transactions & FREE RTGS collections for faster collections in your account. Regular
Current Account requires you to maintain an average quarterly balance of only Rs. 10,000.
With a vast network of branches in cities all over the country, and access to a multitude of
ATM's, you can keep track of all your transactions anytime.

FEATURES & BENEFITS

Convenient inter-city banking :
Deposit your local cheques in one branch of a city and have it credited to your
account at a branch in another city or make payments across HDFC Bank locations
using PAP cheque facility at a nominal rate
Free payments and collections through NEFT
Free RTGS collection. RTGS payment @ Rs.100/- per transaction
Inter-city Account to accounts funds transfer between HDFC Bank accounts at a
nominal charge of Rs.15/- per transactions
Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at
flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost
of Rs.25/- .
Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost
of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/.
Payable at par cheque book at nominal price.
Register for InstaAlert service and receive updates on your account as and when
the select transaction happens - all this without visiting the branch or ATM!

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REIMBURSEMENT ACCOUNT
No more paperwork, no more receipts to keep track of - a hassle-free account that allows you
to deposit the reimbursements you receive from your company on a monthly basis.

How to Open a Reimbursement Account

Procure an Account Opening Document (AOD) from HDFC Bank. (If you have just joined,
first request your company to open up a Salary Account for you).
Mention your Salary Account number and your Debit Card number on the AOD so that your
Debit card can be linked to both, your Salary Account as well as your new Reimbursement
Account. Request your company to directly credit cash payments to the Reimbursement
Account.

FEATURES & BENEFITS

Easily distinguish between reimbursements and basic monthly salary.
Choose from either your Salary Account or your Reimbursement Account when
withdrawing cash from HDFC Bank ATMs.
Utilize Net Banking, Phone Banking and Mobile Banking facilities.
Receive half-yearly statements of all your reimbursements, thus doing away with
filing individual receipts.
No need to maintain a minimum balance (Zero Balance Account)
Receive a separate cheque book (on request) for your Reimbursement Account.

ELIGIBILITY
The Reimbursement Account is aimed at salaried employees.
As an employed individual, you will need to open an HDFC Bank Salary Account
through your company

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RFC DOMESTIC ACCOUNT

To manage your foreign currency efficiently. You can choose to set up your account either in
US Dollar, Great Britain Pound or Euro.

How to Open a RFC Domestic Account

Choose the currency in which you wish to operate.

Open your account with an initial amount as per the following-US Dollar = 250 |
Great Britain Pound = 200 | Euro = 250 and maintain an Average Quarterly
Balance of the same amount.

FEATURES & BENEFITS

Maintains a record of your foreign exchange transactions through monthly
statements.
Enjoy preferential rates when converting your foreign currency into Indian
Rupees.
Protects you from losing money due to exchange rate fluctuations.

ELIGIBILITY
All Resident Indians (Individuals) having either a current or savings account with
HDFC Bank can open a RFC Domestic Account.
If you are a new customer to the bank, you will first need to open either a current
or savings account with HDFC Bank.
This is an individual level account and cannot be jointly held with other account
holders.
Currently Partnership, Proprietorship, HUF and Minors are not eligible to open
such accounts.

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ACCOUNT OPERATION
Depending on the Foreign Currency in which you wish to operate the account, you
will have to initially deposit the following amount: US Dollar = 250 | Great Britain
Pound = 200 | Euro = 250
You must maintain an Average Quarterly Balance (AQB) of the same amount.
The following is chargeable if you are not able to maintain the AQB.US Dollars =
10 | Great Britain Pound = 7 | Euro = 10

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TRADE CURRENT ACCOUNT

In today's changing business requirements, you need to transfer funds across cities, and time
is of the essence. HDFC Bank Trade Current Account gives you the power of intercity
banking with a single account. From special cheques that get treated at par with local ones in
any city where we have a branch, to free account to account funds transfer between HDFC
Bank accounts, to free inter-city clearing of up to 50 lakhs per month, our priority services
have become the benchmark for banking efficiency. Trade Current Account requires you to
maintain an average quarterly balance of Rs. 40,000.

FEATURES & BENEFITS

Free Account to account funds transfer between HDFC Bank accounts.
Free RTGS/NEFT Transactions.
Free up to 30 Demand Drafts (DD) per month and can be issued from any HDFC
Bank Branch.
Free up to 30 Pay Orders (PO) per month and can be issued from any HDFC Bank
Branch.
Free anywhere collection & payment within HDFC Bank branch network (except
Dahej), up to Rs.50 lacs per month.
Convenience to withdraw & deposit cash at all our branches*
200 "At Par" cheque leaves per free month .
Register for InstaAlert service and receive updates on your account as and when
the select transaction happens - all this without visiting the branch or ATM!
HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure
and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep.
The Bank will arrange to render the services like Cash & Cheque Pickup and Cash
Delivery, through a reputed agency.

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FLEXI CURRENT ACCOUNT

HDFC Bank Flexi Current Account is the answer to your changing banking needs during peak
seasons.
With HDFC Bank Flexi Current Account your Cash Deposit and Anywhere Transaction
limits are a multiple of the balance you maintain in your Current Account.
So, during peak seasons, you get the benefit of higher transaction limits due to the higher
average balances maintained in your account.
Flexi Current Account requires you to maintain a minimum Average Monthly Balance
(AMB) of just Rs. 75,000.

FEATURES & BENEFITS

Enjoy dynamic free limits on Intercity Payments, Collections & Funds Transfer as
well as Cash Deposit at home location branches based on the AMB maintained
Pay your vendors on a real time basis using Real Time Gross Settlement (RTGS)
available across 23,000 Bank Branches*. Whats more, payments and collections
through RTGS are completely free!
Make and receive remittances to & from your vendors & customers across 20,000
+ Bank Branches of more than 50 Banks through Net Banking using National
Electronic Fund Transfer (NEFT), Absolutely Free!
Free 40 Demand Drafts & Free 40 Pay Orders issued from any HDFC Bank
Branch*
Convenience to withdraw and deposit cash at all our branches.
Competitive pricing on Demand Drafts drawn on Correspondent Banking
Locations as well as Outstation Cheque Collection at HDFC Bank Locations
InstaAlert service - receive updates on your account as and when the select
transaction happens all this without visiting the Branch or ATM!

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NET BANKING
NetBanking is HDFC Bank's Internet Banking service. Providing up-to-the-second account
information, NetBanking lets you manage your account from the comfort of your mouse anytime, anywhere.

FEATURES
View Account Balances & Statements
Transfer Funds between accounts
Create Fixed Deposits Online
Request a Demand Draft
Pay Bills
Order a Cheque Book
Request Stop Payment on a Cheque
And lots more

BENEFITS
Internet Banking is the most convenient and powerful way to manage your
account.
NetBanking is Real Time, giving you up-to-the-second details on your account.
It can be accessed anytime, from anywhere, giving you complete control over your
finances
There are no queues to stand in, or turns to wait for. With NetBanking you are in
control.

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INSTA ALERT
To receive updates on your account as and when the select transaction happens - all this
without visiting the branch or ATM. You can get services from insta alert like,

Debit transactions greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000
Credit in account greater than Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000
Account Balance below Rs. 5,000/ Rs.10, 000/ Rs. 20,000/Rs. 50,000Weekly account balance
Salary Credits*
Utility bill payment due Alert

ELIGIBILITY
To register for InstaAlert, all you need is a Saving or Current account (Sole
Proprietorship/Partnership/Other Corporate) with HDFC Bank. Both Resident and Non
Resident Indians are eligible.

FEES
InstaAlert is FREE for all Savings Accounts .
Current Accounts are charged at Rs. 50/- per quarter

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EMAIL STATEMENT
HDFC Bank introduces Email Statements for all its Savings & Current account holders.
You can now receive your statements via email without any delays. You also have the option
to maintain the statement on email, print it or save it on a CD.

FEATURES & BENEFITS

Email Statements are FREE.
If you have a savings account you will get monthly Email Statements.
If you have a current account you can opt for daily / weekly / monthly Email
Statements
Physical statements will be discontinued if you opt for Email Statements.
Email Statements will follow a staggered cycle, based on the date of account
opening.
Even if you are registered for hold mails, you can opt for Email Statements.
Get information on our new products and mandatory information online.
Email Statements will be non-combined statements.

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ATM
Global Network HDFC Bank ATMs are a part of the VISA International Plus ATM Network
and the MasterCard International Cirrus ATM Network, and can be accessed by all domestic
and international MasterCard, Cirrus or Maestro and VISA Electron cardholders for cash
withdrawals and balance inquiries.

CREDIT CARD PAYMENT - Make payment of your HDFC Bank credit card bill
using the ATM.The primary account of your Debit / ATM card will be debited.

CHEQUE STATUS ENQUIRY - Get information about status of a cheque issued

to your account.

REGENERATE INTERNET PIN - Request for re-generation of Internet PIN

(IPIN) for your Cust ID

24-HOUR ACCESS TO CASH - Withdraw up to Rs.10,000/- per day on your

ATM Card and up to Rs. 15,000 on your Debit Card. The fast cash option saves your time
by providing the cash in denominations of Rs.500/-.

VIEW ACCOUNT BALANCES & MINI-STATEMENTS - Get details of

the last 9 transactions on your account with the mini-statement, along with your balance.

ORDER A CHEQUE BOOK / ACCOUNT STATEMENT

TRANSFER FUNDS BETWEEN ACCOUNTS - You can also transfer money

from one of your accounts to another. Both accounts must be linked to your ATM Card
and Customer ID. A maximum of 5 Saving and 5 Current Accounts can be linked.

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REFILL YOUR PREPAID CARD - If you are an HDFC Bank Account holder
and a prepaid customer, you can now refill your prepaid card with our Prepaid Refill
service.

PAY YOUR UTILITY BILLS - Pay your cellular, telephone and electricity bills
through the ATM using BillPay, a comprehensive bill payments solution.

DEPOSIT CASH OR CHEQUES - You can deposit cash or cheques into your
account and the ATM will immediately print a receipt for the same.

CHANGE YOUR PIN - You can conveniently change your PIN (given at the time of
opening your account) whenever you wish.

LEARN ABOUT ALL OUR OTHER PRODUCTS - Simply select a product

and all the information you require will be displayed on the screen.

TRANSACTION FEES
There is no charge for using the card at HDFC Bank ATMs
There is no charge for using the card at a Merchant location. However, at Petrol
Pumps and Railway stations transaction charges are levied as per Industry practice

TRANSACTION

Domestic Visa/ Plus ATMs and Cirrus

ATMs

CASH

BALANCE

WITHDRAWAL

INQUIRY

Rs.17.80/- (Plus

NIL

Taxes)

International Visa/ Plus ATMs and Cirrus

Rs. 110/-

Rs. 15/-

ATMs

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VISA MONEY TRANSFER

HDFC Bank brings to you Visa Money Transfer - a facility through which you can now
transfer funds to any Visa Card (debit or credit) within India at your own convenience through
HDFC Bank's NetBanking facility.

KEY BENEFITS
Transfer funds from your account to any Visa Card (debit or credit) within India.
Convenience at its best - No queuing up at Bank branches or waiting for your DD
to be delivered at your home/office!
Transfer money at "negligible cost'' in much faster, safer & easier way

PROCESS FOR REGISTRATION

Log on to NetBanking page on hdfcbank.com
Enter your Customer ID and Password
Go to Third Party Funds Transfer and select Visa Money Transfer
Enter Transfer details- Sender and Recipient Information
Confirm transaction

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CRADIT CARD
Our range of Cards help you meet your financial objectives. So whether you are looking to
add to your buying power, conducting cashless shopping, or budgeting your expenditure, you
will find a card that suits you. Besides arming you with unmatched spending power, our
Credit Cards are designed to meet your unique needs. Choose one that's tailored for you. The
best credit cards are available here, including even the online credit cards service Netsafe.

CLASSIC CARDS
Silver Credit Card
Choose Internationally accepted Silver Credit Card and enter a world of privileges and
savings.

SPECIAL BENEFIT CARDS

Value Plus Credit Card
A true value card that enables you to avail 5% cash back on all your purchases.

Health Plus Credit Card

Cashless Mediclaim, discounts at participating hospitals, extra protection for your family.
You can rest assured with the Health Plus Credit Card.

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PREMIUM CARDS
Gold Credit Card
A card to match your premium lifestyle with features like special offers on air and train
ticketing, assured 50% discounts on hotel tariffs, and rewards redemption against air miles.

Titanium Credit Card

Limited Edition card with 24X7 concierge services, zero surcharge on fuel and accelerated
two-tier rewards programm.

Woman's Gold Card

Enjoy the benefits of the best premium card made specifically for women. Apply for HDFC
Bank Woman's Gold credit card.

Platinum Plus Credit Card

India's only Platinum Credit Card with exclusive travel and preferential benefits - a
recognition of those who have "arrived in life". Enjoy a world of exclusive privileges on your
HDFC Bank Platinum Plus Credit Card.

Visa Signature Credit Card

A card for the rarest of the rare A card with unique and exclusive privileges that complement
your refinement and style. Come experience the world of many contended moments.

World MasterCard
HDFC Bank presents India's First World MasterCard Credit Card - A very premium offering
for the truly elite, a card with tailor-made premium privileges that complement a discerning
lifestyle.

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FOREIGN EXCHANGE AND TRADE SERVICES

If you need to deal in foreign currency and keep tabs on exchange rates every now and then,
transfer monies to India, make payments etc., HDFC Bank has a range of products and
services that you can choose from to transact smoothly, efficiently and in a timely manner.

1. TRAVELLERS CHEQUES
Travellers Cheques are a safe and easy way to protect your money when you travel. You
can encash them only when you need to, and only against your signature, unlike cash
which can be stolen and misused by anybody, immediately. Loss of Travellers Cheque can
be reported anywhere in the world by making a single phone and the pre-fixed amount on
the cheques are made refundable.

2. FOREIGN CURRENCY CASH

Foreign Currency Cash is a convenient way of meeting personal expenses along your
journey, paying for taxis / internal travel, food expenses etc.
You could avail of Foreign Currency Cash in USD, GBP, EURO, AUD and CAD from
our branches offering Foreign Exchange facilities.

3. FOREIGN CURRENCY DRAFTS

Payment of University fees abroad
Making a gift remittance to a friend or relative
Payment of application fees for various exams like TOEFL , GMAT etc.
Payment for medical treatment abroad
And all other permitted purposes as per the RBI guidelines

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4. CHEQUE DEPOSITS
You can directly deposit your foreign currency cheques in to your saving or current
account. HDFC Bank will then have the cheques sent for collection and the funds will be
credited to your account in Indian Rupees. We accept cheques of various currencies like
USD, GBP, Euro, JPY, Australian Dollars, Canadian Dollars, UAE Dirhams, Hong Kong
Dollars and Swiss Francs.

5. REMITTANCES
HDFC Bank offers you the remittance facilities by which you can to send and receive
money to your loved ones. They are categorized depending on your location and the
urgency with which you want the money transferred.
Cheque Box - A convenient way to remit money, currently available for NRIs in the
US and Europe.
Telegraphic transfer - Remittance of money through our Correspondent Banks.

6. CASH TO MASTER
Often, foreign ships travel through India and dock their vessels at various ports / harbors
in the country. One of the major requirements during such temporary stays, is that of FCY
Cash that has to be made available to the Captain of the Ship for covering Crew wages or
for other expenses on board the ship.

7. FOREX SERVICES BRANCH LOCATOR

Now foreign exchange facilities can be availed by customers who do not have accounts
with us at any of our branches transacting in Foreign Exchange. You can buy FCY Cash,
TC's and FCY DD's from any our branch and also encash your TC's and Cash at our
branches (available at select branches only).

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FINDINGS
Respondent more give consideration on services which are given by the bank when
opining an account in the bank.
The respondent are opining current account in the bank mainly for there daily
transaction purpose that is 82.22 %
There are also few number of respondent who are opening current account for their
share market purpose and for the brokerage house purpose.
Most of the respondent 64 % are opining their account in Nationalized bank rather
than the Private or any other.
There are more no of respondent are use their current account for 10000 to 25000 for
their cash withdrawal that is 74.44 % and also same cash deposite limit that is 54.44
%.
Reason for low transation is that most of the respondent having small or medium size
firm or shop.
Respondent use insta alert facility at the most that is 73 numbers than other like net
banking or phone or mobile banking.
There are 86.66 % respondent satisfy with their existing bank and also 76.66 %
believe that their existing bank is better than other bank.
Most of the respondent gives their preference for the SBI BANK that is 32.22 % for
better service criteria for the opining an account.
Respondent gives most consideration on service while opining an account in any
bank and also it is major criteria for improvement of any bank.

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SUGGESTIONS

Its marketing people should be through with knowledge of the product and their
features, which will lead to attract more and more number of investors.
The number of ATM centers should be increased so that it would be stand as assets for
them at the time when they require the attention of the investors.
To make focus on the rural side because there is lot of potential in this part where
much of concentration is not made rather then having a full flagged branch bank has to
develop its mobile branch like that of the other government banks so as to expand its
area towards villages and towns. It focuses only on the areas, which are flourished
with or where there is abundant of money, here they are lacking behind because per
the experience now a days in rural areas also there is lot of potential for this type of
bank.
In case of charges they should have competitive charges as compared to that of other
banks so that the investors who all are forwarding themselves towards other bank will
divert their mind and will happily invest with HDFC.
In marketing mix especially the promotion part should be developed like opening
balance of the account should be less than two thousand five hundred i.e. it should be
between thousand to two thousand and they should have to consider the charges of
750 Rs and try to reduce it.
Bank should have to give cash pick up, cash delivery and cheque pick up to and from
the customers which can also increase their customer base.
HDFC bank is not accepting cash deposit from third-party but this facility is provided
by other banks like UTI etc. Bank should have to provide this facility.
HDFC bank takes charges on transaction of cash which deposit to other branches of it.
So bank should have to eliminate these charges as it is not taken by other banks.

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SWOT ANALYSIS OF HDFC BANK

STRENGTHS
Cutting edge technology, at least by Indian standards
Lowest funding costs
Best access among Indian banks to capital markets
CRISIL assigns AAA rating to HDFC bank on 4/11/2005 which indicates sound
position in the sector.
HDFCS distribution network is the biggest strength of the company.
HDFC bank is giving low interest rate on housing finance than other private
banks.
In private sector banking, HDFC bank has the highest number of branches in
semi-urban area.
The bank has connection with SWIFT international network for easy transfer of
money.
HDFC has strong management to operate its function.

WEAKNESS
Scale, some state banks are larger much larger though sitting targets right now
The company has large amount of non-performing loans.
The bank has less concentration in rural areas.
HDFC bank is taking higher charges on Demand draft, fund Transfer in regular
current a/c than other nationalize bank.
HDFC bank is not accepting cash deposit from third-party.

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OPPORTUNITY
Fast growing Indian economy and massive rise of middle class
Rapid expansion of distribution network and retail offerings
Low valuation
Depreciating dollar
The polarized banking scenario, with a large unfulfilled need gap, a bank that
offered the best of both worlds had a ready and waiting market.
Company also has opportunity from the dissatisfaction of the customers of public
sector bank and foreign bank.
Company gets benefit by minimizing the remedies of both private bank and
foreign bank.

THREATS
Due to government liberalization and globalization policy, banking sector became
open for everybody. So, newer and newer private and foreign firms are opening
their branches in India. This has intensified the competition
Liquidity in co operative banks also make problem for the private banks.
Miracle restructuring of state banks. Either that or they go nuts in trying to
compete
Indian Economic growth peters off.

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CONCLUSION
From the training, I came to know how to deal with the clients, especially from the
marketing point of view. From this one & half month of training I have learnt that
practical knowledge is very necessary in any field. My through study of all the
organizational departments has also made me aware about how all the departments try
to coordinate each other & led the bank towards the peak of profits.
My training at HDFC Bank, Bhavnagar branch, has lead me to learn that how the
banks work efficiently although in this competitive era. The training lead me to
understand how all the departments of the bank namely operations, marketing, finance
and human resource departments work in a coordinated way and how the branch
manager tries to join all the different hands with each other.
My training has also taught me how the private sector banks works in this competitive
and fast moving environment. The bankers are trying to provide a wide range of
products and services and very efficient services to its customers.
The tough and competitive works done by its employees has made me aware about the
needs to change with the changing environment to survive in the competitive market.
It also gave me an elaborated study of the organizational study of the Bank. My
training gave me a good learning and gave me an idea about the practicality of the
theories which I have learned as a part of my study syllabus in my M.B.A programme.
It also gave me idea how the banks works and are managed by its executives the
whole day. The regular and routine decisions taken by the managers of different
department so as to let the working go on smoothly without any hindrances. It has also
made me aware of regular maintenance of the branch and its employees.

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 The professionalism is the most important thing which I noticed. The updated
knowledge of not everything but the basic is necessary in this world. It has also gave
me an idea how the managers at top level talk and behave very nicely and cordially
with the staff right from the watch man, his subordinates to their senior officers along
with its customers.
They also try to maintain the good organizational culture and discipline in the
organization which is suitable and healthy for all who are working over there and who
are directly or indirectly attached to the bank including its customers.
The bank has provided me the learning of how the customers blindly believe on the
banks and how the bankers try to retain it patiently.
My learning says that it is not an easy task to remain stand through in this competitive
era.
My one and half month experience says that its easy to learn theories but you should
know how to apply them practically than only you can put yourself in this
environment.

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BIBLIOGRAPHY
BOOKS
Philip Kotler, Marketing Management, 11th edition, Pearson education Asia
Publication.

MAGAZINE
Banking finance, Editor R.G Agrawal and Associates, March 2005

NEWSPAPERS
Business standard
Economics times

WEBSITES
www.hdfc.com
www.HDFCBANK.COM
www.personalfn.com
search engine - www.Google.com

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