Shortsaleology

Sales Funnels
How I successfully
Keep my linear sales
funnels consistently
profitable

A Presentation By Cory Boatright of Shortsaleology & Short Sale Fundamentals

First, let’s take a look at the Customer
Decision Process...

By building awareness of your “brand” you can increase a customer’s familiarity

of what you offer and establish yourself as someone who’s products are worth
investing in. This comes in helpful when upselling and downselling products
What Is The Aim Of My Sales Funnel?
To offer customers a wide
range of offers on products
each of which incrementally
Opt-in cost more the further down
the funnel you get.
$33.50
Because we aim to get their
$47 opt-in early on, we’re also
able to offer further products
$67 In the future via email
promotions. A good opt-in
$297 can mean a customer who
may purchase products from
$997.50 you over the course of
several years.
Here are my most successful products:
Magic BPO
Success Secrets
(eBook)

Short Sale Short Sales

Builder E-Mail
(System) Coaching

Short Sales BPO Interview

Audio Course
(Digital
Call (Digital
Download) Download)
 My Linear Pricing Model

$33 $47 $29 $99

.50 .00
$67 7 7.50
●
Short Sales ●
Short Sales ●
Short Sales
●
Automated
●
Short Sales E- E-Mail Audio Complete Business
Book Product Coaching Interview Audio Training System for
●
One-time ●
Low-team Product Course Short Sales
creation costs costs ●
One-time ●
One-time ●
$97.50
●
No ●
$47 monthly creation cost creation cost monthly cost
maintenance fee covers ●
No ●
No covers both
costs needed team costs maintenance maintenance development
and profits costs needed costs needed and profits
 My Sales Funnel – Product 1
(Downloadable Digital E-book)
Video Squeeze Magic BPO E-
Page with opt-in Book Landing
box Page

Offer E-Book
for $33.50

If customers If they don’t, offer

purchase, offer the E-Book and E-
upsell (Product 2) Mail Coaching for $1
Sales Funnel – Product 2 (Downloadable
Audio Interview)
(Upsell) BPO Offer for
Agent Interview
Call $67

If they purchase,
upsell Audio Course
(Product 3) for $297

If they don’t, offer the

E-Mail coach for $47
with 3 bonus items
Sales Funnel – Product 3 (Downloadable
Audio Course)
(Upsell) Short Offer for
Sales Audio
Course $297

If they purchase, upsell

Short Sale Builder
(Product 4) for $997.50

If they don’t, offer the

Audio Course for $197
with the BPO Call
included
 Sales Funnel – Product 4
(Short Sale Builder)

(Upsell) Short Offer for

Sale Builder $997.50

Whether they purchase

Product 4 or not, take
them to the final cart

Redirect them to a
page where they can
download their items
 How many sales to these products
make in a typical month?
Magic BPO
E-Book
Direct Sales

Upsells

Downsells 190 n/a 15

Would you like to know how much of my business is funding by upsells and
downsells? On the next slide, we’ll take a look at how these break down for this
funnel percentage-wise.
Magic BPO Success BPO Interview Short Sales E-Mail
Secrets Call Coaching

7% 93% 37% 37% 63%

63%
Downs Direct Direct Downs Direct
Upsells
ells sales sales ells sales

Short Sales Short Sale

Audio Course Builder

27% 50%
Downsell Direct
78%
s sales 22%
Direct
Upsells
sales
23% Upsells
The Percentages
 Opt-in ●
Video Squeeze Page
How many different
Versions of this funnel
Chapter of Magic BPO
do I have? Freebie
●

Success Secrets e-Book

Magic BPO Sales Page &

Offers
●

Rest of Funnel

Opt-in ●
Video Squeeze Page Opt-in ●
Video Squeeze Page

Info Magic BPO Long-Copy

●
Freebie Short Sales “Secret” Video
●

Magic BPO Sales Page &

Offers
●
Magic BPO Sales Page &
Offers
●

Rest of Funnel Rest of Funnel

How do the different variations of the funnel
Perform? Which is the most successful?
Opt-in ●
Video Squeeze Page Opt-in ●
Video Squeeze Page Opt-in ●
Video Squeeze Page

Info Magic BPO Long-Copy

●
Freebie Chapter of Magic BPO
●

Success Secrets e-Book

Freebie ●
Short Sales “Secret” Video

Magic BPO Sales Page & Rest

Offers
●

Magic BPO Sales Page & Rest Magic BPO Sales Page & Rest
Offers Offers
● ●

of Funnel
of Funnel of Funnel

Sample Secret
Long Copy
Chapter Video
resulted in
resulted in resulted in
25% of 40% of 35% of
Total Sales
Total Sales Total Sales
What other projects are in the pipeline?
• probateservant.com
• reoservant.com
• wholesaleservant.com
• commercialservant.com
• realtorservant.com
• taxservant.com
• section8servant.com
• mobilehomeservant.com
• studenthousingservant.com
• lawservant.com
• protectionservant.com
• leaseoptionservant.com
• mentoringservant.com
• mentorservant.com
• coachservant.com
• coachingservant.com
• lifecoachservant.com
• storageservant.com