Online Media Campaign

Channels- Facebook, Twitter, Instagram, YouTube, PagalGuy

Websites- insideiim, Careeranna, bschool360
Content: Posters, Trailers, Vine Videos, Moments from the previous
ensemble, Challenges and Online competitions like (Hash tags),
short advertising competitions, Street Smart, Earth Hour, official
mascot, mascot designing competition.
Frequency Starting 3 weeks prior to the theme event for mascot designing
Dubsmash, advertisements, online cryptic hunt
2 weeks every 3-4 hours vine videos and past year throwbacks,
mails every day and posts on the upcoming events

Online Social Media Campaign (Pitch)

Channels
Content

Websites
Frequency
3 WEEKS