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  • Target Audience Profile

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    aine
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    The document profiles two target audiences for a marketing campaign: Young Alts and Superfans. These groups were chosen because they both enjoy using the internet and alternative music, while also engaging in mainstream activities like being part of fanbases. The document also provides profiles for two individuals - Charlotte Hosie, a 16-year old who enjoys art and Vogue magazine, and Aine McGivern, a 15-year old rugby player who also likes cadets, YouTube, Vogue and model Cara Delevingne.

    Original Description:

    Task 11 and 12

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    The document profiles two target audiences for a marketing campaign: Young Alts and Superfans. These groups were chosen because they both enjoy using the internet and alternative music, while also engaging in mainstream activities like being part of fanbases. The document also provides profiles for two individuals - Charlotte Hosie, a 16-year old who enjoys art and Vogue magazine, and Aine McGivern, a 15-year old rugby player who also likes cadets, YouTube, Vogue and model Cara Delevingne.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    528 views1 page

    Target Audience Profile

    Uploaded by

    aine
    The document profiles two target audiences for a marketing campaign: Young Alts and Superfans. These groups were chosen because they both enjoy using the internet and alternative music, while also engaging in mainstream activities like being part of fanbases. The document also provides profiles for two individuals - Charlotte Hosie, a 16-year old who enjoys art and Vogue magazine, and Aine McGivern, a 15-year old rugby player who also likes cadets, YouTube, Vogue and model Cara Delevingne.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Target Audience Profile 1

    From looking at UKTribes.com I have chosen 2 styles to aim my target audience


    at Young Alts and Superfans. I have chosen these because they are reasonably
    similar. These are similar for a couple of reasons. One reason being they like
    using the internet and doing different things like listening to alternative music.
    Other than this, both styles are fairly mainstream in other senses like being in
    fanbases etc.

    Target Audience Profile 2


    1
    Name: Charlotte Hosie
    Age: 16
    Hobbies: Art
    Favourite fashion magazine: Vogue
    Favourite fashion model: Coco Rocha

    2
    Name: Aine McGivern
    Age: 15
    Hobbies: Rugby, cadets, youtube
    Favourite fashion magazine: Vogue
    Favourite fashion model: Cara Delevingne

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