Q4.

WHO WOULD BE THE

AUDIENCE FOR YOUR MEDIA
PRODUCT?

The audience for my magazine would understandably be fans of

psychedelic music as it is the genre of music that the magazine endorses.
Other demographic factors that my audience have would most likely be a
middle class background, as stated in question 2 (using the NRS social
grade this would most likely be C1.) these would either be college students
or people who live alternative lifestyles than the rest of mainstream society.

Using Young and Rubicams cross cultural consumer characterisation

model, the target audience most associated with purchasing the magazine
and psychedelic music would be The Reformer.
Succeed
er

Resigne
d
Explorer

Mainstrea
m

Reforme
r
Struggle
r

Aspirer

The Reformer is the least anti-materialistic of the 7 groups. They are

socially aware, priding themselves on tolerance and will often appear as
being intellectual. They are often at the leading edge of society and value
their own independent judgement they seek authenticity. Unlike explorers
they will no just buy something just because it is new or out of novelty.