Who would be the audience

for your media product?

Evaluation Question 4
a) Refer to the audience research you
undertook.

The audience for my acoustic magazine according to Young and

Rubicam would be the reformers. They value their own independent
judgement and are the most anti-materialistic of the 7 groups, and
are often perceived as intellectual. The age range would be 15+,
teens and young adults maybe up to 30. The gender would mainly be
girls because it is calmer and "more mature". They tend to be in the
B/C1 socio-economic class because the acoustic genre is a mature
vibe, which appeals to the higher class. Acoustic has a Niche
audience, which is a minority group, select group of people that have
a unique interest. For example, collectors of salt and peppershakers
that are shaped like bears.
b)What gender and age group would want to
read your magazine? Why?

The age group who would read my magazine would be young

adults (15+) to about aged 35. This is because it is a simple chilled
genre that would appeal to people maybe under pressure and
stressed.
c) Refer to some audience theories to define
your audience.

By looking at Maslows hierarchy of needs I believe my magazine

fulfils two sections: love and belonging and esteem. Firstly
love and belonging because it enables people to connect with
each other and be part of the group: the magazine will help
people to believe that theres people with similar interests to
them. Secondly esteem because it will offer them confidence
based on the good opinions of others.