Component 3

Industry Research
About
CEO: James Wildman (3 Apr 2017–)
Headquarters (for Hearst UK): London
Founder: William Randolph Hearst
Founded: 4 March 1887
Subsidiaries: Rodale Inc, Clevver Media LLC, Hearst Magazines Netherlands B.V., and many more
Parent organizations: Hearst Communications, Hearst Magazines
Goal to; “create premium, purposeful content that helps our audiences and partners strive,
thrive and get more out of life.”
Hearst strives to advertise itself as a positive brand that aims to make people happy within their
lives
Hearst are a massive company with a reach of 14.9 million. They support and produce a wide
range of successful brands and circulate 4.7 million magazines a month. They also have a huge
presence on social media with a total 79millions likes and follows. Overall Hearst magazines reach
a quarter of the entire UK population.
With 43 award wins and 1.17 million annual event attendees, Hearst has been a successful media
house, keeping people entertained informed and empowered since 1922.
• Hearst Communications is an American mass media and
business information conglomerate based in New York City.
• The mass media industry is a diverse selection of media
technology that in a variety of ways reaches large audiences
through mass media communications for example
transferring information from films, radio or newspapers.
• The business information aspect of this includes; News,
Market Research, Industry, Country and Economic Analysis.
• Being such a large conglomerate, Hearst owns much more
than just magazines, for example they also have newspapers,
television channels including the San Francisco and Houston
Chronicles (two state-specific America newspapers)
• It also owns50% of the cable network group A&E Networks
as well as 20% of ESPN, a sports cable network group, both of
which are also in partnership with The Walt Disney Company.
• William Randolph Hearst founded the company as an
owner of a variety of newspapers. Despite Hearst’s death in
1907, the Hearst family remains hugely involved the
company's ownership and management today.
• The company is based in Midtown Manhattan, New York
City in the Hearst Tower.
 Brands

Describing itself as “A powerful network of

iconic brands” Hearst Magazines
Each brand has its own unique identity that
serves a specific audience
The visualisation of the brand is created
through use of image and colour, it gives
the audience an idea of what they can
expect from that magazine and the kind of
content it includes without having to
research into the brand.
I find typography an interesting aspect here
as the style used reflects the magazines
content perfectly. The typography for my
magazine will have to be carefully thought
out and specifically designed in order to
ensure I am connoting the right messages
into my products for my audience to
receive.
 • Mainstream – a mainstream
audience is that which has a
wide range of people having an
interest. A mainstream interest
will be very popular amongst
lots of people of varying
demographics
• Example; Best – a magazine
that covers a wide range of
topics including; fashion,
advice, diets and celebrity
gossip. It is clear that this
magazine is one for a
mainstream audience as it has
Catering for mainstream a brand reach of 447,000.

audiences
 • Niche – a niche audience is
very specific in its tastes and
requirements; it will be smaller
in size and have very individual
in its hobbies and interests.
• Example; QP – magazine
exclusively about watch
making

Catering for niche audiences

Target audience
“fun-loving 16-25 year old mass market demographic”
To make my research more accurate and suitable I used a filter on the Hearst
website to find existing magazines that the brand has created for my age range.
A millennial is the generation born in the years md-1990s to early 2000s, so
perfect for my demographic of 16-25 year olds
After applying the appropriate filters the results I got included the brands
Cosmopolitan, Digital Spy, Elle and Esquire.
These brands significantly vary in style content and audience thy offer everything
from fashion to entertainment and health and fitness, suggesting that this age
demographic of consumers are also varied in their interests and hobbies, a general
mass-market media such as an entertainment magazine would suit them perfectly.

Cosmopolitan – “Empowering young women to conquer their biggest challenges in love, life and career”
Digital Spy – “Created by fans, for fans, Digital Spy is the trusted source for everything entertainment”
Elle – “Created by fans, for fans, Digital Spy is the trusted source for everything entertainment”
Esquire – “An unrivalled heritage with a history of innovation”
Net doctor – “A trusted, authoritative and credible resource endorsed by physicians, recommended by health authorities and
trusted by users and advertisers”
Alive – “A lively look at the world of music and entertainment”
Runners - “We are the runner's bible”