Client: Teavana

Writer: Moose Bland, Rachel DeYoung, Hailey Liston, Michael Thurman, Tex Carrara
Treatment:
This television spot is meant to show the opposite sexs life starting with a professional
athlete who has a full scheduled day. From early morning practice to meetings with business
managers he has a day full of stress. As he passes the Teavana store, life seems to go a little bit
slower for him showing him that life isnt always about being fast as he is used to in his football
career. The target audience is people with a higher income who are all used to living a busy life
and feel that there is never time to relax. In the end, the main character learns that there is
someone who also experiences Teavana and that they can share that slowed down life together.