Professional Documents
Culture Documents
How To Get Visitors Quick
How To Get Visitors Quick
Every effort has been made to make this electronic book (eBook) as complete and accurate as
possible. However, there may be presence of some mistakes both typographical and in
content. Therefore, it is advised that the texts should be used only as general guides and not
as the ultimate advice for the topics covered. The author shall have neither liability nor
responsibility to any person or entity with respect to any loss or damage caused or alleged
to be caused directly or indirectly by the information covered in this eBook.
This eBook is for informational purposes only. If advice concerning legal, financial or related
matters is needed, the services of a fully qualified professional should be sought. This eBook
is not intended for use as a source of legal or accounting advice. Users of this eBook should
be aware of the laws which govern business transactions or other business practices
prevailing in their country /state, concerned.
COPYRIGHT NOTICE
Copyright Vinayak G 2010
Foreword
Dear friend,
First of all I would like to THANK YOU for downloading this eBook. I have tried to keep
this eBook very short, precise and focused on the sole objective of increasing your website
traffic. I have eliminated some of the technical terms like niche, keywords, web 2.0 etc. to
make this book readable and convenient to beginners. This eBook will tell you about how to
attract targeted traffic to your website in short time. The techniques mentioned are easy and
legitimate techniques that have worked well for me and many others.
No matter what type of website you have or the nature of your content, you will find the
ways narrated in this book very effective to increase you website traffic. In this book, I will
teach you the exact-same techniques that I used to create a phenomenal increase in my
website traffic within short time. Techniques which you can apply yourself and see real
results. Some of the techniques mentioned will give you results within 24 hours. I will
disclose my proven step-by-step techniques to increase your website traffic.
READ AND TAKE ACTION. You should take action after reading this eBook. Try to implement
these techniques. Don't forget to report your results! Send me your comments and ask
questions if you like by email to team@webtraffic-enhanced.com. Due to scarcity of time,
sometimes I may not be able to answer all your queries but still I welcome your success
stories. Your unique problems and real-life results will help subsequent editions to stay
updated and useful. I appreciate your feedback!
To your Success,
Vinayak G
Table of Contents
Getting traffic to your website and blog is easy provided you have these:
YOU know what to do to.
YOU know how to do.
YOU take the required action.
The above 3 factors mentioned have to be combined to achieve the goal desired GETTING
TARGETED TRAFFIC TO YOUR WEBSITE.
This book deals about what to do to get traffic and how to do it. The third part i.e., taking
action is left unto you.
Direct traffic
Referring traffic
All the traffic your website receives comes under above mentioned categories. We will
discuss about these different types of traffic in the coming pages.
Direct Traffic:
I reached your
website by clicking
on a link posted in
another website
Traffic from
Advertisement:
I reached your
website by clicking
on your website Ad.
Your
Website
Direct traffic
What is direct traffic?
In this scenario, people come to your website by typing the address of your website in their
web browser's address bar; or they may come to your website by clicking on saved
bookmarks in their web browser. In simple terms people come directly to your website. For
getting direct traffic two criteria should be satisfied.
YOUR FRIENDS TO TELL THEIR FRIENDS AND RELATIVES ABOUT YOUR WEBSITE .
Do not feel shy to ask them to do so. This is one of the best methods to gain publicity. Each
of your friends may share it with 3 to 8 of his friends. Within a few days the number of
people who know about your website can go over 100. If you provide useful content or
service, people will come back to your website again and again.
2. CIRCULARS: There are community halls, clubs and associations in most cities and towns. If
possible organize a circular to announce your website.
3. BUSINESS CARDS: Printing your website address in your business card is a very good
method to get traffic.
4. NEWSPAPERS: Advertise in newspapers if you sell products /services in your website.
This will give a lot of targeted visitors.
Few years back, I and my team printed our domain name and logo in
T-shirts to gain publicity. Moreover, we distributed these T-shirts to the
winners of a contest that we ran in our website.
There are a lot of offline methods to promote your website. Exercise your creativity and you
will come up with some excellent ways to promote your website.
Factors to be considered for getting lot of direct traffic:
PROVIDING VALUE TO WEBSITE VISITORS:
Website visitors should feel that your website is useful to them. There should be something
that grabs their attention. They should feel that they are gaining something by visiting your
website. To achieve this all you have to do is:
First decide on what topic you are going to talk about in your website. Then write articles,
reviews of products related to your website topic and latest happenings related to that topic.
For E.g. If you are starting a website about Plasma TVs. Here you should write articles on
what to look for when buying a plasma TV, What are the features of a Plasma TV, Reviews
on few Plasma TV models, News of the latest product (again a plasma TV) released by a
Plasma TV company, News about any new technological advances made in the field of
Plasma display etc.
Hope you got an idea on what to write, after you select the topic for your website.
Hire someone
You can easily hire some freelancers to write the content for your website. You can also ask
your friends or relatives to provide you some content to publish in your website. But cross
check that the content received from these sources are not copied from other websites.
Search engines severely penalize websites that use content copied from
other websites. So be careful to make sure that the content you receive from
other sources isnt a duplicate one. You can use websites such as
plagiarismchecker.com for checking the same.
Update your website regularly by adding new articles. The simplest way to do this is to
include a blog in your website. Updating a blog is comparatively very easy. You can create a
blog for free at blogger.com. Blogger now provides you the facility to have your own choice
of domain name in the blog you create in blogger.com. For example you can have your
blogger hosted blog at address http://blog.yourwebsite.com.
You can also use wordpress to create a blog for your site. Wordpress is free software which
you can use to create website or blog. You can download it over HERE.
You might also need a web hosting account and domain name for setting up your blog in
external server other than blogger/wordpress. You can get good quality hosting HERE.
You will be amazed at how simple it is to create, edit web pages and post blog entries.
Updating can be easily done in wordpress or blogger. You can find some excellent
wordpress tutorials over HERE.
I would highly recommend using wordpress because it is a tested and proven platform.
Remember:
Recently, I spoke to my friend who is a content writer for many popular websites. He told
me that he prefers dynamic websites over static websites (In dynamic sites like the ones
running with wordpress, updating can be done frequently due to the relative ease, whereas
in static sites(the ones made with simple HTML files) the website remains unchanged for
long time due to the complexity of updating process.) I asked him why he preferred
dynamic websites. He replied that when people find that new articles are getting added to
the site, they will visit your website frequently because they are eager to know your
updates.
So that was all about direct traffic and how to get direct traffic.
Referring traffic
What is referring traffic?
Referring traffic comes as a result of people finding about your websites from other websites
or search engines. Other websites can be social networks, forums, web directories, blogs etc.
We will be discussing a huge list of traffic sources in the next section.
Search engines
Article directories
Website directories
Social bookmarking
Hubpages
Xomba
Holding contests
Link exchanges
Email signatures
Forum posting
Forum signature
Squidoo
Yahoo answers
Publishing newsletter
Yousaytoo
Shetoldme
1. Search engines
Every day billions of people make use of search engines to get information about various
topics. Search engines like Google (figure 1), Yahoo and Bing helps people find websites that
are highly related to the topic they are searching for.
When people search for a particular topic in search engines, it displays a list of websites
related to the topic with a link to these websites. This page is commonly referred as search
results page. People click on the links to go to the websites displayed.
TRAFFIC FROM SEARCH ENGINES DEPENDS ON:
HOW
For e.g. around 5000 people search for German leather shoes. If your website is about
German leather shoes then your website will receive more traffic from search
engines.
HOW WELL THE WEBSITES SHOWS UP IN SEARCH RESULTS PAGE. Higher search engine
listings will give you better traffic.
domain names than sub-domains (Free sub domains are provided by some free web hosting
sites. Purchase a domain name if you do not have any. It is simple to purchase a domain
name. Also you have ownership to the domain name. It is an asset. So get one.)
Search engines value domain names like www.germanleathershoes.com far better than free
sub domain names like www.germanleathershoes.googlepages.com.
Figure 3: Including search term in domain name can boost your rankings in search
engines.
(Search term is Cochin tourism. Note that the website with the keyword Cochin tourism in
the domain name has a good ranking in Google.)
Alt tags (in above example is cochin tourism) should not be more than 7 words.
Never use alt tag that is very much different from what the picture stands for.
The image and the text matter of that alt tag should convey the same meaning to the viewer
without creating any confusion.
C. MEANINGFUL PAGE TITLES
Always give the page a title that is most suitable to the content of the page. If you have a
web page about latest chicken recipes give the page title as Latest Chicken Recipes. In title
tag you can give the title.
Title tag in HTML code looks like : <title>Latest Chicken Recipes</title>
Give each web page in your website different page titles. Same page title will cause the web
pages to be treated as duplicate pages by search engines.
Figure 4.1: Example of giving good page titles. In this example, the page title is Cochin
Tourism: How to reach Cochin. This web page tells about how to reach Cochin.
Instead of giving page name as page1.html etc. name them like latest-chicken-recipes.html
(In this case if latest chicken recipes is the content of your web page.)
Right: latest-chicken-recipes.html
Wrong: page1.html
Figure 5: Example of giving a suitable page name. Here the web page is about how to
reach Cochin. So we have web page name as reach-cochin.html.
E. GIVE RELEVANT PAGE DESCRIPTIONS
Page description or Meta descriptions are used to describe the pages content as a summary.
Meta description is specified in tag <meta name="description" content="" />
If your web page speaks about latest chicken recipes then description can be <meta
name="description" content="Check out the latest chicken recipes. Easy to cook chicken recipes for
you/>
Never give same page description for more than one webpage. Search engines treat pages
with same page description as duplicate pages and will penalize your website by bringing
your ranking down. Also use Meta keyword tag to specify a list of keywords related to web
page.
Figure 6: Example of giving a suitable page description. Here the web page is about how
to reach Cochin.
HTML
SITEMAP:
This is a page that lists all the web pages in your website in a
specified structure. There will be links to each webpage. This will help in better
navigation.
XML
SITEMAP:
basically contains links to all the pages in your website. XML site-map is written
using XML language. They will tell search engines about all the pages your website
has with its address. This will help search engines find all web pages and include
them in their index.
You can either write an XML site-map or use free software available for creating site maps. You can
also create a sitemap by using the websites like http://www.xml-sitemaps.com. Its simple and saves
time.
If you are using wordpress, you will find that it is very easy to do
some of these things mentioned above. It has a site-map creator plug in to
create site-map automatically. It has an All in one SEO pack which can be
used to optimize your website for search engines. Using these modules
helps you save a lot of time by simplifying this otherwise cumbersome
process.
robots.txt file is used to tell search engines what files to index and what not to. You can
use this to block access to files on your websites that you don't want to include in search
engines. (Downloadable products pages which you let users access after making payments
is not to be indexed by search engines.)
You can read more about robots.txt over here: http://www.robotstxt.org
The links to your web pages from other sites can be termed as back links. Back links are
considered by search engines as a measure of relevancy. There are many ways to get back
links like commenting on do-follow blogs, purchasing links, participating in forums where
you are allowed to place you website link in signatures.
Highly recommended method to obtain back links is using article directories. We will be
discussing about it in coming pages.
Get a back link from a high page rank website and Google will
index YOUR website within hours.
2. Article directories
Goarticles.com
Ezinearticles.com
Traffic from back-links: People clicking on links in the articles you have submitted in
article directories come to your sites. You can gain considerable amount of traffic
from this.
Boost in search engine rankings: Search engines give more importance to websites
which have high number of back-links than the ones having low number or no backlinks.
3. Website directories
You can submit your websites to web directories to increase back-links and traffic. There are
lots of free and paid directories for submitting your websites. Websites like dmoz allows
you to submit your websites for free, while yahoo has paid submission. If you are given a
choice between web directories and article submission always go for article submission.
It would take some time to get your website listed in website directories. From my personal
experience I have found that the article directories are far better than web directories.
However you can choose some specific directories (directories focused on a particular topic)
and submit your website. Some of them will require you to link back to them.
But you should not totally ignore them. Consider this. Even if the traffic from particular
directory is very low, it will add up to huge traffic. Say you get 2 visitors per day from one
directory. Imagine the traffic you will be getting from 20 directories.40 unique visitors! In
one month you will be getting 2*20*30 = 1200 visitors.
Submit your websites to directories which you feel is really worthy. I said this because there is a lot of
spam out there.
4. Social bookmarking
Social bookmarking is a great way to generate website traffic and popularity. You can
register at social bookmarking sites like digg, stumbleupon, delicious, propeller, friendfeed,
mixx, blinklist etc. Registration to these sites is free. After registering you can bookmark
your website in them. This is a proven method to generate traffic. Normally you can see the
traffic within 24 hours.
Figure 11:Facebook.com
The social media sites like Facebook, MySpace and Orkut receive huge amounts of website
traffic per day. They come under top ten most visited websites in the world. Creating a fan
page in Facebook is a method adopted by many large SEO firms for bringing in traffic.
hubs. Hubpages is a large community of people who publishes web content on a regular
basis. You can find there a large number of authors publishing their content.
your hub, it can even be listed in home page under featured hubs. Once your hub reaches in
featured area you will receive exponential amount of traffic.
HOW CAN YOU JOIN HUBPAGES?
It is free to join Hubpages. Sign up for Hubpages.
7. Xomba
Be courteous
Huge publicity can be given to your website by this method. Produce some videos related to
the theme of your website (techies call it niche) and post them on video sites like YouTube,
Flixya, Revver etc. with your website address displayed at the finishing of video. This will
result in an increased flow of traffic into YOUR website.
This method is a proven method for generating huge amount of traffic. Sometimes these
videos can receive over a million views and most of these visitors may also check out your
website. If your website deals with an eBook on Microsoft excel tips, post a video of an excel
tip. After presenting the tip you can tell them that more tips are waiting for them at your
site. Sometimes these videos can receive over a million views and most of these visitors may
also check out your website.
People may share Valuable eBook rich in content and it can reach over 1000 or 10000 users
within a very short time. They can reach your website by clicking on your website link
present in your eBook.
11. Holding contests
Holding contests is a good idea to generate traffic. Hold a contest and tell bloggers to spread
the word about your contest. It will get you good amount of traffic.
Last year one of our websites was running low on traffic. This method helped us to bring in
steady traffic to our website for months.
12. Link exchanges
You can exchange website links with websites that are closely related with content of your
website. Find some related websites; check their contact address and email them about your
interest in exchanging links.
13. Email signatures
Email signature is a piece of text that is appended to the emails you send. Include your
website address in your email signature. It goes out along all replies you sent.
16. Squidoo
Squidoo is similar to Hubpages. Here articles are termed as lenses. Sign up for an account
and experiment with Squidoo. Squidoo lenses, like hubs will get indexed within short time
and receive high search engine rankings.
You can sign up for Yahoo Answers or Sign In at: http://answers.yahoo.com. After logging
into yahoo answers, search for questions related to your website topic in yahoo answers.
Leave a valuable answer and leave a link to your website. While giving answers be specific
and reply to the question. Do not copy and paste content from YOUR website. The person
should feel like you are talking to him directly by your answer.
22. Profile pages in Amazon and eBay
Creating profile pages in e-commerce sites like Amazon and eBay are said to bring in some
targeted traffic. It is because they are receiving huge traffic daily.
You can post reviews about products in Amazon. When buyers come and read the reviews
there is a strong chance that they may click on the link to your profile in Amazon and reach
your profile. Including link to your website in the profile page can pull in a few visitors.
Though I havent tried it myself I have heard that lot of people are getting success with this
technique.
You can also consider placing advertisement in eBay or Amazon. It will cost you some
money. But it can give you some targeted traffic. Note that most of the traffic from Amazon
or eBay will be buyers and not surfers.
23. Publishing newsletter
You can publish a newsletter in your website to offer updated information on your niche.
This can help you in retaining visitors.
24. Guest post in related blogs and websites
You can post articles in other people's blogs and websites as a guest author. This article
should carry this statement: Guest post by [name] of [website-name]. This will also give
your website some good amount of referring traffic. This is usually a very popular means to
bring in traffic. Every blog or website is hungry for good content, if you provide them with
that, they are willing to post it with your link. This is a win-win situation.
25. Yousaytoo
Yousaytoo is also an online self publishing system offering revenue sharing. You can post
article in this website or add your blog here. Once your blog is added, the blog entries get
listed in Yousaytoo site. Yousaytoo pages also receive high search engine rankings. Add
your blog after at least 3 posts have been made in your blog. This is a good way to get
targeted traffic.
404 errors.
WEBSITE
computer called as web server. If the web server has low configuration in terms of memory
(RAM), Processor Speed, Processor type etc. then it can frequently go down whenever a
heavy rush of traffic comes. A good configuration system can work well even if there is
some spike in traffic to your website. You should host your website in a quality web server.
ALLOCATED
web hosting company, your website is allocated with some bandwidth limit. Every time
visitors come to your website bandwidth is consumed. Once it gets over your website goes
offline.
(This depends on hosting company. Some may not pull down your website. They will alert
you in case bandwidth is used up before pulling it down)
You should give importance to the bandwidth that is mentioned whenever you choose a
webhosting package.
In short you should host your website in a reliable web host. This will help you in preventing leakage
of web traffic.
You can get a reliable web hosting package over here.
27. Shetoldme
Shetoldme.com is a bookmarking website. You can bookmark (add links to your web pages
with short description) in Shetoldme.com. Shetoldme.com can give you decent amount of
traffic. Also they offer revenue sharing for adding bookmarks.
You can bring in a considerable amount of traffic to your website by advertising your
website. Advertising is the quickest method to bring in traffic to your website. Advertising
can be subdivided into these categories:
Paid advertising
Free advertising
Paid advertising is the best option to generate quality traffic to your website. By quality, we
mean highly targeted traffic. Online paid advertising can be subdivided into:
Contextual
Yahoo advertising
Google Adwords
Bing advertising
Your ads show up when users searches for keywords (That you selected while creating the
ad) in search engines like Google. The ads are shown according to the prices advertisers
bids on keywords. Several factors like bidding competition, bidding price etc. decides the
position of your advertisements in search results page.
CONTEXTUAL ADVERTISING
In Contextual advertising, there will be an advertisement provider and they will display
your ads in a network of sites. The displaying of ads (these ads carry links to your web
pages) is based on the content of the network website. If you have a website on dog foods
your ads will be displayed in web pages telling about dog food.
Google Adsense is a best example of this kind of advertising. The network of sites in Google
Adsense is called as Adsense publisher sites. Advertising in Adsense publisher sites is done
via Google Adwords. Using Google Adwords, you can advertise in both Adsense publisher
sites and in Search engines results.
You can specify for terms/keywords which are best related to your website. In contextual
advertising the ads appear based on the content in web page. You can get the best results if
you use Google Adsense, I personally have received considerable amount of targeted traffic
using advertising by this method. You can drive huge traffic to your website by careful use
of Google Adwords.
NON CONTEXTUAL ADVERTISING
Here the ads displayed are not determined by content of web pages. In this kind of
advertising, there is no algorithm to find the content of website and display ads accordingly.
Some non contextual advertising are:
Banner advertising: Placing image or flash banner ads in other websites.
Text links: You can buy text links in other websites.
Classified advertisements: You can buy classified advertisements in other websites.
One of the main advantages of Facebook advertising is that you can reach over 400,000,000
active Facebook users. Here you have an option to target audience by location, sex,
Keywords, Educational Qualification, Workplace, Relationship Status, Relationship Interests
and Languages etc. You can target your exact audience with demographic filters.
To advertise your website in Facebook, visit this: http://www.facebook.com/ads/create/.
Summing it up
We saw in detail about various sources of traffic and how to get traffic from them. I would
like to tell you another thing before concluding this book.
In the year 2008, I and my team were working over a web 2.0 website (Website where users
contribute the content).We were not getting proper amount of traffic even though we had
great quality articles. The low traffic continued for over 6 months. We were very
disappointed over this. At this time we realized an important thing.
Building a great website is easy. But getting traffic is not that easy.
We found that, there was some really ugly looking website receiving huge traffic! Then we
started our quest for finding out the secret to get massive amount of targeted traffic. We
came across a bunch of techniques.
We implemented them and our website began to gain considerable amount of traffic. We
have implemented only the traffic generation methods mentioned here and our traffic went
up from 1 or 2 hits per day to over 100 hits per day.
Now that our website is now an authoritative source of information and search engines
respect it so well that all our posts get listed in them after few minutes of posting! This
eBook describes mostly all those methods we discovered. There are some methods left out.
But it is intentional, because we haven't tested them out.
THINGS TO BE AVOIDED
Never use automated traffic. There are paid to surf sites that sent automated traffic.
Stay away from them.
Never forget to use a tool to measure the traffic you receive in your site.
Never post copied content from other sites. Search engines may penalize your
website.
Never send spam messages from your website. This may reduce your website's
reputation.
NOTE:
You can use free services like site meter basic or Google Analytics to monitor your website
traffic. If you are not using any services to measure website visitors, sign up for one of the
service and start measuring the traffic you are receiving.
A closing note
ON A METHOD .
When you find that it works for you, try the next. Focus upon the
quality of your website. It really matters. Provide quality articles in your website and you
will gain considerable repeating traffic.
Mail me your suggestions, questions and criticisms about this E-book to my email at
team@webtraffic-enhanced.com
To your Success,
Vinayak G