Alan Rene Galvn Rodrguez

Sergio Faudoa Alvarado

SAKAI CHOCOLATE
The Best mix of Culinary Art in a Chocolate Bar

We would like to launch the chocolate at 9 euros, thats because of the quality of the
chocolate.
Our target market is people of high income group, thats because of the cost and status
that the chocolate give to the customer.
We would like to be known for our target market, so we have to invest in publicity. The
company we chose to control our publicity is James and Design Company because they
are very creative and also they are specialized in that segment of people.
We would like to launch the chocolate bar in the last game of The champions league,
thats because a lot of people like to watch that game. We would like to contact to Ichiro
Sakai, one of the best chefs in the world to record a spot of 10 seconds, in which he talks
about the quality and the delicious flavor it have.
Our main outlets would be a specialized store of chocolate, in which they recommend
Sakai because of the delicious taste and the design of the chocolate.

We would like to invest considerably in marketing, because we would like to transmit to

people what we feel and know about our chocolate.