CHAPTER 1

The Problem and Its Background

Introduction

The City of Alaminos gets popular because of its very own Hundred Islands.

The number of tourists from different places and countries are growing. But aside

from having Hundred Islands as its attraction, Alaminos City has insufficient

offerings of unique places which can also be a reason for the people to visit the

city.

Now, because we have Hundred Islands and vacation time, people have so

much time to travel and visit other places to relax and have fun. But we only have

few malls and establishments for strolling. And we all know that the more places

to visit, the more people will go in the city.

This is the perfect time to share a new type of business. A business that

will catch people’s attention. New and fresh to the eyes of people, And will match

to the situation. It will help the town to attract people from Alaminos and other

areas. It will satisfy cravings of people and they will encounter new experience as

encouragements to the visitors. Because as they feel the hotness of this city, there

is a place where they can spend time to refresh and eat frozen snacks that is best

to eat in this kind of place and weather.

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 Dessert shop or ice cream shop is not usual kind of shop. You can’t find it

anywhere. You will encounter it in the big cities and places. But Alaminos is a

perfect place to have this kind of business. It fits the taste of people and also to

feel their wants. Not a café, not a restaurant but a newly type of food shop with a

twist in frozen treats.

Swirlsation, an ice cream parlor, will serve a fruity and veggie flavored

cream ice to make it more unique. The combination of dairy ingredients and

nutritious food will be perfect for kids, teens and adult for it is good for the health.

But we will not serve it in cones as a usual ice cream. We will give them rolled ice

cream and fried ice cream paired with churros. This will be a good business

because there is no other soft ice cream parlor in there. Other shops related to ice

cream are a bit far and takes one to three hours to travel before you arrive in

there.

Objectives of the Project/Business

The following are the objectives of Swirlsation:

1. To deliver a quality in a consistent, courteous and timely manner.

2. Achieve more than Php 300,000 in sales during the first year of operation.

3. Increase annual sales in the second year by 40% or more over the initial

year.

4. Be the most popular ice cream shop in entire Pangasinan.

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Vision

Swirlsation envisions itself to be the leading ice cream parlor particularly in

the City of Alaminos and be able to offer extraordinary experience to its customers.

Mission

In realizing the vision of the business, Swirlsation is committed:

 To deliver a quality product in a consistent, courteous, and timely basis in

order to have the customer return again for another satisfying, delicious

treat; while at the same time earning a reasonable return on the initial

investment

 To provide consistency in both the product and service

 To take care of its employees and will be paid according to their skills and

abilities To be open to all in-store suggestions from customers and test

them for results

 To create a fun, entertaining, and respectful environment

Scope and Delimitation

Ice cream is not just for kids but also for kids at heart. Swirlsation is aiming

for the attention of the kids, teens and oldies. Kids and teens consider ice cream

as their stress reliever. Maybe sweets are not advisable to eat by the old ones but

we made sure that we’ll serve them food that they will enjoy without getting sick.

And because the famous Hundred Islands is here, there will be a lot of visitors

3
coming and we decided to put the business in the town proper near bus terminals

to attract travelers, foreigners, and tourists.

Definition of Terms

The following terms are defined.

Ice Cream – a frozen food containing sweetened and flavored cream.

Ice Cream Parlor – a small restaurant where you can buy ice creams that have

different flavors.

Que helado – Spanish term for ice cream.

Churros – Spanish and Mexican pastry resembling a doughnut or cruller and made

from deep-fried unsweetened dough and sprinkled with sugar.

Rolled and Fried Ice cream – Ways to serve ice cream.

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 CHAPTER 2

Marketing Aspect

Marketing is a very important aspect in business since it contributes greatly

to the success of the organization. Production and distribution depend largely

on marketing. It is the process of introducing and promoting the product or service

into the market and encourages sales from the buying public. Since the goal of

marketing is to make the product or service widely known and recognized to the

market, marketers must be creative in their marketing activities.

Marketing aspect is one of the most useful chapters in the feasibility study.

Without marketing, sales may crash and companies may have to close. The

success of the business depends on how the product is introduced to the potential

market. The fact that if the proposed product will be accepted by the

target market is then a determining factor that this protect can be implementable.

Product/Service Description

Ice cream is Swirlsation’s main product. We will have different flavors of ice

cream to let customers choose what they want. Fruits and vegetable with cream

and milk are the main ingredients. Some of the flavors are combination of

vegetables, fruits and usual flavors (chocolate, vanilla etc.) but some are separated.

We will be having ice cream that will serve as fried and rolled ice cream. To come

5
up to that kind of product, we have ice cream machine for frying and rolling. It

will be served with churros (plain or flavored).

In addition, for relaxation, our store has “garden-like” atmosphere. The

interior of the store is modern style with table and foamy chairs. It is a “free wifi

zone” for the customers to have Internet access. It can also be a study area for

students.

Comparison of the Product/Service with Competitors

Because this kind of product is new, there are only few business like this

are built and they are far from Alaminos. Compared to Swirlsation’s competitors,

it promotes healthy eating. Flavors are different for a change. Fruits and

vegetables will be added to usual flavors. It is not just a typical ice cream that can

be seen in other stores. People from Alaminos and near areas can visit the shop

instead of traveling for how many hours just to go to other ice cream parlor.

Market Area

Our market area is in the town proper of Alaminos City where Hundred

Islands is found. Our shop is located in front of a bus terminal. So, the people who

will go to other places or travel will go first to our shop to refresh their selves with

our product which is fried and rolled ice cream. We encourage also tourists to go

in our ice cream shop.

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 Figure 1. Alaminos City Map

Market Share

These are the shares of our competitor and also our own shop which is

Swirlsation.

Market Share
Magnolia Swirlsation
14% 13%

Cornetto Nestle
15% 16%

7-Eleven Ice
Magnum cream
15% 8%

Selecta
19%
Swirlsation Nestle 7-Eleven Ice cream Selecta Magnum Cornetto Magnolia

Figure 2. Market Share

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Price study

The following are the description and price of an ice cream brand.

Magnum – It is really at its A-game when it comes to ice cream bar products, in

terms of variety and taste. It cost Php 50.00 – Php 60.00.

Figure 3. Magnum

Cornetto (cones) – It has different unique flavor and its cone is so thick and

crispy. It cost Php 20.00.

Figure 4. Cornetto

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7-Eleven Ice cream (cones) – It is an ordinary ice cream that is bought in a

convenient store which cost Php 15.00. It is affordable and delicious also.

Figure 5. 7-Eleven Ice cream

Nestlé - range of ice cream products offers delights and pleasures to enhance

everyday occasions as well as life’s special moments. It cost Php 300.00 – Php

390.00.

Figure 6. Nestle

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Magnolia – it is the Ice Cream Best of the Philippines. It is cost 240 per

Gallon.

Figure 7. Magnolia

Selecta - Its ice cream was well-known for its creaminess, authentic flavors, and

unique gold can packaging—qualities that remained throughout the years. It cost

Php 230.00.

Figure 8. Selecta

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 Table 1. Swirlsation’s Sales Forecast

Year 1
18- 18- Total Units
Units Sold 18-Jan 18-Feb 18-Mar 18-Apr 18-Jun 18-Jul 18-Sep 18-Oct 18-Nov 18-Dec
May Aug Sold
Rolled Avocado 80 84 87 94 105 87 80 85 88 93 95 97 1075

Rolled Banana 85 87 93 97 100 84 79 82 87 92 95 96 1077

Rolled Cucumber Yougurt 78 80 87 93 98 76 73 78 83 87 90 95 1018

Rolled Malunggay 82 85 92 96 99 85 80 82 88 91 94 96 1070

Rolled Mango 75 79 83 87 95 83 79 85 86 88 92 95 1027

Rolled Papaya 78 83 87 95 98 83 79 84 87 91 93 95 1053

Rolled Strawberry 87 89 93 95 97 83 80 88 89 91 93 94 1079

Rolled Mint 93 94 96 99 102 85 82 86 89 93 95 96 1110

Rolled Melon 88 89 93 97 99 82 78 84 86 88 91 93 1068

Rolled Carrot 85 87 91 94 95 76 74 76 78 82 87 89 1014

Fried Avocado 83 85 88 94 95 77 74 78 81 84 87 90 1016

Fried Banana 80 85 89 93 95 78 80 82 86 89 92 95 1044

Fried Cucumber Yougurt 76 84 68 51 65 66 78 67 68 78 79 79 859

Fried Malunggay 75 85 59 49 43 43 48 56 58 81 79 73 749

Fried Mango 78 87 89 94 96 68 75 78 81 83 87 74 990

Fried Papaya 79 83 87 90 93 71 68 75 82 85 87 79 979

Fried Mint 87 86 82 93 97 67 70 83 85 89 90 88 1017

Fried Melon 76 85 81 95 98 69 70 81 85 89 89 93 1011

Fried Carrot 87 85 83 94 94 71 72 82 86 88 88 93 1023

Fried Strawberry 85 83 82 92 90 72 69 83 87 90 87 98 1018

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Unit Price Avg Unit
Price
Rolled Avocado 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00

Rolled Banana 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00

Rolled Cucumber Yougurt 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00 80.00

Rolled Malunggay 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00

Rolled Mango 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00

Rolled Papaya 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00

Rolled Strawberry 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00 95.00

Rolled Mint 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00

Rolled Melon 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00 85.00

Rolled Carrot 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00

Fried Avocado 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00

Fried Banana 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00

Fried Cucumber Yougurt 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00

Fried Malunggay 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00

Fried Mango 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00

Fried Papaya 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00 55.00

Fried Mint 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00

Fried Melon 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00

Fried Carrot 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00

Fried Strawberry 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00 65.00

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 Avg Growth
Sales Growth Rate
Rate
Rolled Avocado 0% 5% 4% 8% 12% -17% -8% 6% 4% 6% 2% 2% 2%

Rolled Banana 0% 2% 7% 4% 3% -16% -6% 4% 6% 6% 3% 1% 1%

Rolled Cucumber Yougurt 0% 3% 9% 7% 5% -22% -4% 7% 6% 5% 3% 6% 2%

Rolled Malunggay 0% 4% 8% 4% 3% -14% -6% 2% 7% 3% 3% 2% 1%

Rolled Mango 0% 5% 5% 5% 9% -13% -5% 8% 1% 2% 5% 3% 2%

Rolled Papaya 0% 6% 5% 9% 3% -15% -5% 6% 4% 5% 2% 2% 2%

Rolled Strawberry 0% 2% 4% 2% 2% -14% -4% 10% 1% 2% 2% 1% 1%

Rolled Mint 0% 1% 2% 3% 3% -17% -4% 5% 3% 4% 2% 1% 0%

Rolled Melon 0% 1% 4% 4% 2% -17% -5% 8% 2% 2% 3% 2% 1%

Rolled Carrot 0% 2% 5% 3% 1% -20% -3% 3% 3% 5% 6% 2% 1%

Fried Avocado 0% 2% 4% 7% 1% -19% -4% 5% 4% 4% 4% 3% 1%

Fried Banana 0% 6% 5% 4% 2% -18% 3% 2% 5% 3% 3% 3% 2%

Fried Cucumber Yougurt 0% 11% -19% -25% 27% 2% 18% -14% 1% 15% 1% 0% 1%

Fried Malunggay 0% 13% -31% -17% -12% 0% 12% 17% 4% 40% -2% -8% 1%

Fried Mango 0% 12% 2% 6% 2% -29% 10% 4% 4% 2% 5% -15% 0%

Fried Papaya 0% 5% 5% 3% 3% -24% -4% 10% 9% 4% 2% -9% 0%

Fried Mint 0% -1% -5% 13% 4% -31% 4% 19% 2% 5% 1% -2% 1%

Fried Melon 0% 12% -5% 17% 3% -30% 1% 16% 5% 5% 0% 4% 2%

Fried Carrot 0% -2% -2% 13% 0% -24% 1% 14% 5% 2% 0% 6% 1%

Fried Strawberry 0% -2% -1% 12% -2% -20% -4% 20% 5% 3% -3% 13% 2%

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 Total
Revenue
Revenue
Rolled Avocado 6,800 7,140 7,395 7,990 8,925 7,395 6,800 7,225 7,480 7,905 8,075 8,245 91,375.00

Rolled Banana 6,800 6,960 7,440 7,760 8,000 6,720 6,320 6,560 6,960 7,360 7,600 7,680 86,160.00

Rolled Cucumber Yougurt 6,240 6,400 6,960 7,440 7,840 6,080 5,840 6,240 6,640 6,960 7,200 7,600 81,440.00

Rolled Malunggay 5,740 5,950 6,440 6,720 6,930 5,950 5,600 5,740 6,160 6,370 6,580 6,720 74,900.00

Rolled Mango 6,375 6,715 7,055 7,395 8,075 7,055 6,715 7,225 7,310 7,480 7,820 8,075 87,295.00

Rolled Papaya 6,630 7,055 7,395 8,075 8,330 7,055 6,715 7,140 7,395 7,735 7,905 8,075 89,505.00

Rolled Strawberry 8,265 8,455 8,835 9,025 9,215 7,885 7,600 8,360 8,455 8,645 8,835 8,930 102,505.00

Rolled Mint 8,370 8,460 8,640 8,910 9,180 7,650 7,380 7,740 8,010 8,370 8,550 8,640 99,900.00

Rolled Melon 7,480 7,565 7,905 8,245 8,415 6,970 6,630 7,140 7,310 7,480 7,735 7,905 90,780.00

Rolled Carrot 5,950 6,090 6,370 6,580 6,650 5,320 5,180 5,320 5,460 5,740 6,090 6,230 70,980.00

Fried Avocado 4,980 5,100 5,280 5,640 5,700 4,620 4,440 4,680 4,860 5,040 5,220 5,400 60,960.00

Fried Banana 4,000 4,250 4,450 4,650 4,750 3,900 4,000 4,100 4,300 4,450 4,600 4,750 52,200.00

Fried Cucumber Yougurt 3,040 3,360 2,720 2,040 2,600 2,640 3,120 2,680 2,720 3,120 3,160 3,160 34,360.00

Fried Malunggay 3,750 4,250 2,950 2,450 2,150 2,150 2,400 2,800 2,900 4,050 3,950 3,650 37,450.00

Fried Mango 3,120 3,480 3,560 3,760 3,840 2,720 3,000 3,120 3,240 3,320 3,480 2,960 39,600.00

Fried Papaya 4,345 4,565 4,785 4,950 5,115 3,905 3,740 4,125 4,510 4,675 4,785 4,345 53,845.00

Fried Mint 5,655 5,590 5,330 6,045 6,305 4,355 4,550 5,395 5,525 5,785 5,850 5,720 66,105.00

Fried Melon 4,560 5,100 4,860 5,700 5,880 4,140 4,200 4,860 5,100 5,340 5,340 5,580 60,660.00

Fried Carrot 4,350 4,250 4,150 4,700 4,700 3,550 3,600 4,100 4,300 4,400 4,400 4,650 51,150.00

Fried Strawberry 5,525 5,395 5,330 5,980 5,850 4,680 4,485 5,395 5,655 5,850 5,655 6,370 66,170.00

Total Revenue 111,975 116,130 117,850 124,055 128,450 104,740 102,315 109,945 114,290 120,075 122,830 124,685 1,397,340.00

14
15
16
17
Promotional Strategies
Many people are fond of eating ice cream in summer season especially

children. So we have some strategies to give customers an opportunity to taste

our products that are especially likely to succeed and to patronize more our shop

if they know we are a top-notch ice cream shop.

1. Advertising

We will advertise our business in different places. We will also create banner

and flyers for people to know more about it so that people will be engaged to go

in our shop.

2. Fairs and Festivals

Summer festivals are ideal places to market our ice cream, as hungry

festival-goers are eager to try a cold snack. We will give a discount card or business

card to fair customers. If they love our ice cream, they'll remember us as the

excellent fair vendor and may patronize our shop.

3. Events

We will debut a new flavor, give free samples or offer a bonus scoop. People

are attracted to free events, and when they visit our store for one such happening,

they're more likely to remember our shop as a place they want to patronize again.

18
 4. Internet Marketing

We will provide a website account or Facebook page for customers to

feedback us about what they need and give us a suggestions about our services.

We will also post regular updates, sales and also store information. We will ask

them about flavor suggestions, potential events and other ways to improve our

business. We will create also a blog to give them ice cream recipes and serving

tips.

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 Figure 9. SWOT ANALYSIS

 1st and the only  Sales decreases

 Good for one’s  Competition
ice cream parlor during rainy
health. from other ice
in Alaminos City. season.
 They can suggest cream shops.
 Promotes  Because it’s new,
different flavors.  Brand
healthy eating. it is like an  Have a delicious recognition of
 Serves new and experiment if
flavors. national and
unique ice cream people will like or  First and only ice regional shops.
 Store is in town patronize it.
cream shop in  Other branded
proper and it is  Lack of brand
Alaminos. ice cream is
near in Hundred recognition.  It have free famous than our
Islands (tourist  Educating
churros. ice creams.
spot). customers about
 Serves different what fried ice
flavors with cream is.
churros.

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

20
 CHAPTER 3
Technical Aspect

This study discusses about the processes of production and activities of the

company. It states also the machineries and equipment used in production and

other aspects regarding bringing the raw materials into a finished product ready

for trade. Plant layout, size and production schedule are all presented for the

purpose of identifying the business operation. Also, product specifications, the

product processes using flowchart, the list of machinery, tools, and equipment are

enumerated with their corresponding costs, the raw materials and fund sources

are also cited.

Process/Service Flow

Our process in serving our customers goes like this:

Welcoming our Guide the customer/s to seat

customer/s with a big in the vacant tables
smile

Get their orders and offer Present to the customer/s

other products. the product.

21
 Create or do the orders Serve the orders in the
customer/s

Thank the customer/s and Presenting the bills

say “come again”

Figure 10. Service Flow

Plant Size

40 m.

80 meters

Figure 11. Plant Size

The size of our shop is 120 sq. meters, wherein the length is 80 meters and

the width is 40 meters.

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Location

The location of the business must be situated in a place that is accessible

to target consumers. It is in Quezon Avenue Poblacion Alaminos City, in front of a

bus terminal which is Victory Liner wherein many people pass by. It is two storey

building and we are on the second floor. Besides, it will attract not only residents

and students but also a large number of people who are nearby the place like

employees or workers.

Figure 12. Map of BHF Blue Horizon

Layout

This is the floor plan of our business which is Swirlsation. It provide a way

to visualize how people will move through the space. This floor plan makes it

easier to check if the space is suitable for its intended purpose, work through any

potential challenges and redesign before moving forward into more elaborate

23
planning or building stages. It can be fun, too, to experiment with different design

alternatives and circulation flows, which show how people move through the space.

Figure 13. Floor Plan

24
Building Perspective

So this building is located at Quezon Avenue, Poblacion Alaminos City. It is

infront of Victory Liner and beside of Five Star. This building is Blue Horizon and

we are at the 2nd floor of it.

Figure 14. Building Perspective

Fixed Capital

PARTNERSHIP AMOUNT OF INVESTMENT

Jannah Marchza S. Begonia Php 1,000,000.00

Sheila Mae T. dela Cruz 1,000,000.00

Total Php 2,000,000.00

Table 2. Fixed Capital

25
List of Machineries and Equipment

These are the machineries and equipment that we will use in our business.

Estimated
Equipment Function Quantity Unit Cost
Useful Life
Refrigerator For storing foods 1 Php5,700.00 10 years
Split Type Air
For ventilation 2 18,298.00
Condition 9 years
For securing the
CCTV Camera 3 4,265.00
shop 5 years
For making rolled
Barrels 1 98,000.00
ice cream 8 years
For records and
Computer 1 32,900.00
receipt 10 years
Ice Cream For making ice
1 68,000.00
Maker cream 8 years
For customer to
Pillows 50 99.00
make comfortable 10 years
For internet
Router 1 5,168.00
connection 7 years
Chandelier For lightning 3 12,868.00 8 years
For making sound
Audio System 1 13,000.00
in the shop 7 years
Long Table For accommodation 2 1,345.00 10 years
Circle Table For accommodation 4 1,150.00 10 years
For storing
Door Cabinet 6 5,650.00
purposes 10 years
Sofa For accommodation 2 20,000.00 10 years

Table 3. Machineries and Equipment

Waste Disposal

Ice cream parlors are capable of producing large amount of waste. As more

businesses begin to go green, it is important to discover as many ways as possible

26
to think conscientiously about the environment. So here are some of our strategies

in disposing our waste:

 We will recycle some utensils.

 Wash disposable sampling spoons.

 Eco friendly utensils.

The business will also be maintaining a clean and conducive environment. This

will be implemented by having proper waste disposal. Trash cans will be put inside

the store so garbage can be properly disposed. Swirlsation will also be responsible

in the environment through considering all things that may affect it.

27
Gantt Chart

October-March

Week Week Week Week Week Week Week Week Week Week Week Week
Activities 1 3 5 7 9 11 13 15 17 19 21 23

I. Business Plan
Completion

II. Furnitures and

Accessories
a. Décor Items
b. Interior Plants
c. Lighting
d. Audio Installation

III. Shop Equipment

a. Kitchen
Installation
b. Ventilation
c. POS Installation

IV. Purchase of Initial

Inventory
Table 4. Gantt Chart

28
 CHAPTER 4

MANAGEMENT ASPECT

Management is one of the important aspects in establishing a business. It

is the performance of conceiving and achieving desired results by means of group

effort consisting of utilizing human talents and resources. Therefore, management

is considered as the force that runs an enterprise and is responsible for its success

or failure.

The Management study is responsible for setting directions and for business

planning, administration and control. This chapter is about the form of business

organization and its structure, and the compensation given to employees. A

management study is essential in order to attain goals and objectives of the

business and how it should operate.

FORMS OF BUSINESS ORGANIZATION

A business is an organization or economic system where goods and services

are exchanged for one another or for money. Every business requires some form

of investment and enough customers to whom its output can be sold on a

consistent basis in order to make a profit. Businesses can be privately owned, not-

for-profit or state-owned.

29
 It is important that the business owner seriously considers the different

forms of business organization types such as sole proprietorship, partnership, and

corporation.

This business concentrates on a Partnership. These firms are owned and

operated by two or more persons who bind themselves to contribute money,

property, or industry to a common fund, with the intention of dividing the profits

among themselves. Each partner is personally liable for any debt incurred by the

partnership.

30
ORGANIZATIONAL CHART

An organizational chart is a diagram showing the salient aspects of an organizational structure. It shows the

relationship between position as to authority and responsibilities.

Presented below is the organizational chart for SWIRLSATION Ice Cream Parlor.

Jannah Marchza S. Begonia

General Manager

Sheila Mae T. dela Cruz

Assistant Manager

Floor Supervisor

Sales Sales Sales

Cashier
Representative Representative Representative

Figure 15. Organizational Chart

31
JOB DESCRIPTION

GENERAL MANAGER

General Managers are in charge of the operations for a large areas within

a company. They often oversee local managers and their employees, as well as a

local office of employees. They set policies, operations, create and maintain

budgets, and coordinate with local management in the company to evaluate

employees, company performance and efficiencies.

 Education Requirements

Most general managers will have at least a bachelor's degree in

business management or a related field, with many electing to get a master's

degree. In addition, many managers work their way up after many years of

lower-level managerial positions.

 Job Skills and Requirements

a. Leadership Skills: You will have to keep your employees motivated,

resolve conflicts and make hard decisions for your employees.

b. Time Management: You will be working with employees, customers

and management. Time management is essential to make sure

everything gets done.

32
 c. Math and Budgeting: General Managers are expected to create, keep

and maintain a budget, as well as make projections based on previous

expenditures. You will need to be confident in using math skills to make

sure you know where your company's money is going.

d. Analytical Skills: You will be in charge of overseeing the hiring of new

employees, and being a good judge of character will help ensure that

you hire the right people to maintain an efficient and motivated team.

You will also need analytical skills to be able to solve problems that may

come up during a typical work day.

e. Decision-Making Skills: The buck stops with you. Whether it is

dealing with employees, customers, top executives or vendors, you will

have to make decisions that affect the company. Having the ability to

make hard and fast decisions is crucial to your success.

f. Speaking and Writing: General Managers do a lot of communicating.

This might be in negotiations with contractors, in front of a group of

employees, or in a meeting with other management. You might be called

upon to write reports and recommendations. Great verbal

communications and writing skills will help you in any of these scenarios.

ASSISTANT MANAGER

Assistant managers have a lot of responsibility, and this job requires great

leadership skills. Whether you’re managing a group of sales people in retail or

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dishing out orders to servers in a restaurant, you'll need to keep a level head, be

able to multitask and have excellent people skills.

 Assistant Manager Job skills

The good news is that your training will teach you everything you need

to know to succeed on the job. But here are a few skills you should have from

the get-go:

a. Leadership: You will have several people you need to supervise in addition

to handling general complaints, last-minute schedule changes, kitchen mess-

ups and inventory problems. Assistant managers are leaders and should

represent their company and themselves well by acting as a role model to the

people reporting to them.

b. Organization: There will be a million and one things going on as an assistant

manager and everyone will assume that you have it all worked out for them.

You should be able to stay focused during busy times and delegate tasks to

employees to keep business running smoothly.

c. Recruiting and training: Assistant managers are usually the ones

responsible for recruiting and interviewing quality people to staff your location,

as well as making sure these new employees transition as smoothly as possibly

into their jobs. You should be a good teacher who tries to help employees who

are having difficulty picking up new skills.

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d. Being friendly and outgoing: People skills and customer service are a must

in this job. Not only will you interact with your employees every day, but you

will also need to assist customers when they have questions, concerns or

complaints. Put on a happy face and address these issues in a professional

manner.

e. Staying attentive: This is not a position where you can sit back, forget about

the people around you and do your own thing. Your job is to be attentive to

your employees by motivating them to succeed and improve. Even if business

is slow, keep your staff in high spirits and be as helpful as possible to

customers and clients.

 Job myth

“Assistant managers just shout orders at the employees they

manage.”

While this job does require you to take control and delegate

responsibilities to other workers, assistant managers get their hands just as

dirty as their employees. One of the main requirements for this position is

people skills, and ordering people around like servants doesn't fit the bill.

You'll be so busy dealing with customers, answering phones, filing

paperwork, training new employees, cleaning the store/office and covering

shifts when you're shorthanded, you won't have time to sit back and relax

while telling other people what to do.

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FLOOR SUPERVISOR

Floor Supervisors are store associates who have been tasked to be

responsible for leading and managing associates when no Store or Assistant

Manager is available. Floor Supervisors are responsible for some opening and

closing duties, as well as filling in when no manager is available. Floor Supervisors

are responsible for ensuring that associates provide exceptional customer service,

customer satisfaction, driving sales, building sales skills and product knowledge.

 Major Responsibilities

The major responsibilities for this position include:

a. Responsible for ensuring the store is focused on our customer first

philosophy and ready for business every day.

b. Greet customers by asking them the magic question: “What can I

help you find today?”

c. Resolve customer complaints in a timely and satisfactory manner.

d. Lead associate team to accomplish store goals.

e. Work with the Store Manager to ensure the store is properly staffed

at all times.

f. Maintain record keeping accurately, documenting all necessary items.

g. Ensure that open/close procedures are followed

h. Responsible for training on and enforcing all store policies and

procedures.

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 i. Walk the aisles to ensure all customers are being helped.

j. Enforces safety policies and procedures; is a safety role model.

 Minimum Requirements

The minimum requirements for this position include:

a. Possess a vast product knowledge of hardware related products

along with a willingness to learn.

b. Skills/Knowledge: Strong leadership and analytical skills.

c. Ability to communicate clearly and effectively in all situations.

d. Strong problem solving and organizational skills.

e. Excellent in verbal and written communication skills.

f. Ability to handle multiple projects and tasks with a high attention

to detail.

g. Knowledge of retail computer systems, MS Word and Excel a plus.

h. Ability and willingness to work flexible hours including evenings,

weekends and holidays to meet the needs of the business

 Physical Requirements

The minimum physical requirements for this position include:

a. Ability to stand for an extended period of time

b. Move and handle boxes of merchandise and fixtures throughout

the store, which entails lifting and perform all functions as set forth.

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CASHIER

 Basic Job Description

Receive and disburse money in establishments other than financial

institutions. Often involved in processing credit or debit card transactions and

validating checks.

As a cashier you'll probably use a cash register to ring people up, take

their money and give them their change and a receipt. You might also have to

wrap or bag their purchase. Cashiers sometimes handle returns and exchanges.

 Education Requirements

Most cashiers have a high school diploma or the GED equivalent. No

higher education is required to be a cashier, but taking business classes or

getting your associate's degree can help you if you eventually want to be a

manager.

SALES REPRESENTATIVES

Sales representatives sell retail products, goods and services to

customers. They work with customers to find what they want, create solutions and

ensure a smooth sales process. They will work to find new sales leads, through

business directories, client referrals, etc. Sometimes, they will focus on inside sales,

which typically involves "cold calling" for new clients while in an office setting, or

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outside sales, which involves visiting clients in the field with new or existing clients.

Often, these sales representatives will have a combination inside/outside sales job.

 Education Requirements

You can become a sales representative without a high school diploma,

although high school graduates are often preferred. Sales representatives must

know their products inside and out, so most of your training will be done on

the job.

 Job Skills and Requirements

a. Customer Service Skills: The customer is always right. You will

need to be able speak in a friendly way to customers and potential

customers, listening to their needs and helping communicate options for

them.

b. Communication Skills: You will need to speak to customers about

a product's different features, and answer any questions they might

have.

c. Flexibility: You might have to work long hours, nights or weekends.

d. Persistence: Not every customer is going to be a sale. Being able

to bounce back if you lose a sale will be key for this job.

Compensation

To provide an effective and efficient personnel and workers, the company

will give proper wages to its employees. Swirlsation needs three full time sales
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representative who will assist in providing customer’s needs and also help in

production process. It will also need a cashier that will be responsible for the sales

transactions. One Floor Supervisor will also be needed to lead and manage

associates the shop when the General and Assistant Manager is out. They will work

8 hours a day, from 8am to 5pm with an hour break.

Gross Payroll Deduction Total

Employees Net Pay
Salary SSS/GSIS PhilHealth Pagibig Deduction

General Manager 12500.00 454.20 150.00 100.00 704.20 11795.80

Assistant
12000.00 436.00 150.00 100.00 686.00 11314.00
Manager

Floor Supervisor 10500.00 381.50 125.00 100.00 606.50 9893.50

Cashier 9600.00 345.20 112.50 100.00 557.70 9042.30

Sales
18000.00 654.00 225.00 200.00 1079.00 16921.00
Representative(2)

Total 62600.00 2270.90 762.50 600.00 3633.40 58966.60

Table 5. Compensation Schedule

Benefits

 Christmas Bonus

 13th Month Pay

 One week paid vacation time per year

Policies and Standards

 Be on time.

 Always wear proper uniform.

 Inform the manager if the employee will be absent in that day.

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 Damaged properties made by the employee/s will be deducted to his salary.

 No smoking inside and outside the store.

 Customers are not allowed to stay inside the shop if they will not going to

order.

 No littering inside.

 As an employee, greet the customers properly and treat them wisely.

 No work. No pay.

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 Chapter 5

Financial Aspect

Financial Aspect includes the quantitative monetary unit of all the aspect of

the business enterprise. This chapter includes the cost of the business operation

to determine the capital requirements. It also covers the projected financial

statement to conclude the profitability or loss of the business.

This chapter refers to the efficient and effective utilization of capital to attain

the objectives of an organization relative to profitability of operations, liquidity of

financial resources and minimization of risks and cost in starting the business.

Financial Assumption

 The project will use five years projection.

 Total sales will increase by .9% annually.

 Salaries and 13% month pay will increase by 2% on annual basis.

 Monthly rental is fixed at Php 15 000.

 Utilities expense will increase by 3% on annual basis.

 Office supplies will increase by 3% on annual basis.

 Non-current assets have an estimated useful life of five (5) years. Straight

line method will be used.

 Purchases are assumed to be paid on cash basis. It will increase by 10%

on annual basis.

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  Profit and losses shall be distributed proportionate to the partner’s

contribution.

 Income tax payment is estimated to be at 32% of the Net Income.

Project Financing

The project shall be financed by the partners as follows:

Name of Partner Amount of Investment

Jannah Marchza S. Begonia Php1,000,000.00

Sheila Mae T. dela Cruz 1000000.00

Total Php2,000,000.00
Table 6. Project Financing

The total amount of Php 2,000,000.00 is projected to cover all pre-operating

expenses and during the fiscal year of operations.

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 Chapter 6

Socio Economic Aspect

Every business has the primary purpose of obtaining profit from their

economic endeavors. Despite this, they cannot go away with the fact that they

operate in a social environment. This aspect discusses in sufficient detail the

responsibilities and relationship of the business towards the society within which

it operates.

Significance of the Study

The proponents believes that the study will have a great contribution to the

following:

To consumers

This study will introduce to the market an extraordinary feeling of

refreshment that consumers must buy.

To community

This will contribute to the communal fund and help to discover new ideas

for the community.

To the local government

This will serve as a destination for city’s promotion. This will also help to

provide a new idea and a new source of income in the City of Alaminos.

To students and future researchers

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 This study will help their future research as a source of idea and knowledge

in the conduct of their further studies.

Contribution to the Philippine Economy

Every business establishment will be of great help for the growth and

development of the Philippine economy. These will only be possible if every firm

will be responsible enough to perform their duties and obligations to their

customers, community and of course to the government.

Swirlsation will definitely contribute additional earnings to our government

by means of paying right taxes. Through this, the government can be able to

perform its functions well including continuous support and assistance to the

business industry, providing projects for the community such as building

infrastructures, public schools and hospitals, strengthening arm forces for the

security and protection of the countrymen and other indispensable projects that

will benefit the people.

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 Chapter 7

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary

While Alaminos City is in the process of developing, it is the perfect time to

let people know about a new type of business in the place.

And Swirlsation will do its best to hand over people’s desire of sweet treats

and to introduce a new interesting place to people where they can cool their minds,

relax and have fun. They can try new flavors of ice cream with a twist for it is

rolled and fried when served. Flavors are from different fruits and vegetables and

will let people stay healthy while enjoying cold and sweet ice cream. The garden

theme of the place will be added to have more comfortable feeling and aura that

will catch people’s attention. The proposed business will create employment for

the community and revenue for the city. The financial statement analysis shows

that the business will be profitable.

Conclusion

After careful evaluation of all the aspects of the proposed business,

SWIRLSATION, an ice cream parlor is proven feasible, viable, and profitable. Its

establishment will create a place for socialization in the City of Alaminos. Target

market was fairly analyzed and evaluated. The most suitable marketing strategies

were selected and shall be implemented accordingly. Its operation will surely

contribute economically to the community.

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Recommendation

Based on the result of the evaluation made on the marketing, technical,

management, financial and socio-economic aspects of the study, the researcher

strongly recommends the establishment of SWIRLSATION Ice Cream Shop in

Alaminos City.

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