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  • Industrial Advertising

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    Athulya
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    Industrial advertising deals with providing information about business goods and services like machinery, materials, and technologies to limited industrial producers. The media generally used is print media like business magazines and technical journals, as well as direct marketing through direct mail, telephonic advertising, and online advertising. The objectives of industrial advertising are to create awareness, reach inaccessible places, improve sales, and reduce costs.

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    106459066-Industrial-Advertising.pptx

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    Industrial advertising deals with providing information about business goods and services like machinery, materials, and technologies to limited industrial producers. The media generally used is print media like business magazines and technical journals, as well as direct marketing through direct mail, telephonic advertising, and online advertising. The objectives of industrial advertising are to create awareness, reach inaccessible places, improve sales, and reduce costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views5 pages

    Industrial Advertising

    Uploaded by

    Athulya
    Industrial advertising deals with providing information about business goods and services like machinery, materials, and technologies to limited industrial producers. The media generally used is print media like business magazines and technical journals, as well as direct marketing through direct mail, telephonic advertising, and online advertising. The objectives of industrial advertising are to create awareness, reach inaccessible places, improve sales, and reduce costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Industrial advertising

    Industrial Advertising
    Industrial Advertising deals with

    information about business goods and


    service. The items under business goods
    are machinery, material, technology and
    processes to industrial producers. Industrial
    product market is specialized and
    concentrated. The number of industrial
    buyers are limited.

    Media types in Industrial


    advertising
    The media generally used in the industrial
    advertising is

    PRINT MEDIA
    DIRECT MARKETING

    Print Media:
    It includes business magazines, trade
    publications, newspapers, technical
    journals, etc.
    Direct Marketing
    It includes;
    1. Direct mail
    2. Telephonic advertising
    3. Online advertising

    Objectives of industrial
    advertising
    CREATE AWARENESS
    REACHING INACCESSABLE PLACE
    IMPROVE SALES
    REDUCE COST

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