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ON
INDUSTR I A L M A R K E T IN G
C E B ET W E E N C O NS UME R &
(FEATURES , DIF F ER EN
INDUSTR IA L MA R K ET I N G )
B Y : SA YED MU NIRU DD IN
PRESENTED
INTRODUCTION
• The fundamental of consumer marketing are equally applicable to
the industrial marketing. The work of the industrial market is
exclusively different, as all the forces of market that affect
industrial demand.
• The managers of industrial market must react in a different way to
change the markets develop products to meet these changes and
market them in exclusively different ways to the target and
sophisticate customers while maintaining corporate policies.
CONT…
• A marketing channel that specializes in selling goods and services to other business
organizations. Marketing for B2B customers involves large orders and long-term
relationships between organizations. It mostly involves purchase and sale of materials
for the manufacturing/production of goods and services.
• Example:
1. Software company selling its software solution to speaker manufacturing companies.
2. Industrial automation company selling its industrial robots to original equipment
manufacturers.
FEATURES OF INDUSTRIAL MARKETING