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  • Techniques, An Important Technique in Market Research, Might Be Seen As A Factor

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    SivabalanDhanabal
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    TF's new product stage failed to prevent perceptions of reminding customers of old age. Focus groups did not fully capture customer demands and sometimes misrepresented information. The company failed to deeply understand participants' perspectives and realities. Without effective probing techniques in market research, this was a factor in what went wrong. The sample size for research was too small given the significance of the decision, especially for the aging boomer category, which should have been carefully considered. Customers' emotions play a larger role than attitudes in purchase decisions, as found by other research.

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    TF's new product stage failed to prevent perceptions of reminding customers of old age. Focus groups did not fully capture customer demands and sometimes misrepresented information. The company failed to deeply understand participants' perspectives and realities. Without effective probing techniques in market research, this was a factor in what went wrong. The sample size for research was too small given the significance of the decision, especially for the aging boomer category, which should have been carefully considered. Customers' emotions play a larger role than attitudes in purchase decisions, as found by other research.

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    10 views1 page

    Techniques, An Important Technique in Market Research, Might Be Seen As A Factor

    Uploaded by

    SivabalanDhanabal
    TF's new product stage failed to prevent perceptions of reminding customers of old age. Focus groups did not fully capture customer demands and sometimes misrepresented information. The company failed to deeply understand participants' perspectives and realities. Without effective probing techniques in market research, this was a factor in what went wrong. The sample size for research was too small given the significance of the decision, especially for the aging boomer category, which should have been carefully considered. Customers' emotions play a larger role than attitudes in purchase decisions, as found by other research.

    Copyright:

    © All Rights Reserved
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    of 1

    What went wrong?

    TF`s next stage failed to prevent the arise of impression of reminding old age. The
    implications from foucus GDs need not reflect the exact demand of customers;
    sometimes they just simply twist the tale. Here the company failed to go deep into
    the minds of participants to bring out the realty. Hence the absence of probing
    techniques, an important technique in market research, might be seen as a factor
    that went wrong.
    The sample size used by the company for research purpose seems to be meagre
    considering the magnitude of the decision that is going to bring. In a critical
    catergory such as aging boomers, this itself is a major issue to be in the check list.

    Attitudes and emotions of a customer play an important role in deciding the


    purchase of a product/service. Based on researches it is often found out that
    emotions play a major role than that of attitudes.

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