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Veronica De La Cruz

Media Relations
Blogging and Creative Writing

Social Media Strategy

Promotions and Event Planning


Strategic Communication
Team Leadership and Management

California State University, Chico
Bachelor of Arts Degree in Journalism
Emphasis: Public Relations
Minor: Spanish

December 2015

Professional Experience
Account Executive, Tehama Group Communications

(Aug. 2015 - Present)

Lead a team of eight to create a digital presence for a nonprofit organization in Chico, CA
Assist on an account, focusing on event promotion, visual storytelling and community impact
Participate in running the agencys social media
PR Staffer of the Month Award, Sept. 2015

Social Media Marketing Intern, BLAZE PR (May 2015 - Aug. 2015)

Wrote press releases, media alerts and pitch letters for a variety of clients including Youtheory
Provided media relations support by contacting journalists and coordinating press coverage
Compiled media lists, press clippings and create coverage reports
Created social media content for seven lifestyle clients via Facebook, Twitter and Instagram

Social Media Intern, The Orion (Jan. 2015 - May 2015)

Managed all of The Orions social media accounts including: Facebook, Instagram, Twitter and Vine
Weekly use of Tweetdeck, Hootsuite and Sumall to track analytics
Developed strategic plans to increase user engagement and followers
Created 42 creative tweets, six Instagram posts and five Facebook posts weekly
Increased followers on Twitter and likes on Facebook by 10% in three months

Opinion Writer, The Orion

Developed six creative and original pitches and produced one column and one blog post weekly
Competitive drive to exceed expectations
Best Opinion Columnist Award, Fall 2014
Strong organizational skills and solid ability to meet deadlines

(Jan. 2014 - Dec. 2014)

Work Experience
Sales Associate, Aeropostale Torrance, CA

(May 2011 - June 2012)

Ability to interact cooperatively and work as a team

Maintained open communication between customers and managers to improve customer service.
Demonstrated ability to sell and make daily sales goals.

Additional Skills

Media lists, pitch letters, fact sheets, press releases and feature stories.
Facebook, Twitter, Instagram, Google + and Pinterest
Fluent in Spanish
Basic Photoshop, InDesign and Illustrator skills

Microsoft Office Suite
AP Style

Icon credit: Icon Works