SURVEY MONKEY

ANALYSIS

Age

QUESTION 1

18-24

25-34

35-44

45+

All my participants(50) where in my sixth form so as a result of

this they were all between 16-24.Also, I used this group
because I felt that this would be potientally between this age
range.

QUESTION 2

Gender

Male

Female

others

Money

QUESTION 3

0-015

2nd Qtr

3rd Qtr

4th Qtr

QUESTION 4
Websites

Deezer

Jango

Spotify

Zune

QUESTION 5

How Likely?

Extremely

Very

Moderate

Slightly

Products

QUESTION 6

Spotify

Youtube

Soundcloud

Musify

How Many

QUESTION 7

bet 1-4

bet 5-8

bet 9-11

11+

QUESTION 8

Genre

Pop

Indie

Rock

R'n'B

How often

QUESTION 9

Extremely

very often

Moderatley

Slightly

QUESTION 10

How Often>

1-3 a month

4-7 a month

8-11 a month

12+

MY FINDINGS/AUDIENCE
I found that my primary target audience is 14-24 year olds, mainly
females. This is because they find the men in the male dominated
indie genre attractive, the female gaze theory(Laura
Mulvey).Demographically, the majority my target audience would in
the E section as they are predominately students due to their age
Psychographically ,my audience would be explorers as they seek
indivualism.Also,they value difference and adventure, this is highly
applicable to my niche audience. This also links to Maslow's hierarchy
of needs as the important needs of the audience is self-actualisation
.In particular the need of creativity and spontaneous in highly
important in the indie genre.