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Kevin Cheng
Ramiro Lauzan
Charlie Taylor
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Copyright 2007 McKinsey & Company. Confidential.
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Table of contents
Introductionsugar basics
Global sugar industrycurrent situation and future outlook
Main implications for global players strategy formulation
Appendix
Profiles of key global players
Sources of information
Title
Objectives
Applications
Useful for
What it is
a carbohydrate
Chemically, sucrose is a white, crystalline, solid
disaccharide made up of glucose and fructose
Sucrose is obtained predominantly from two
crops, namely sugarcane and sugar beets
All sugar products in the marketplace differ only in
(a) crystal size; and/or (b) molasses content,
which defines colourwhile sugar crystals are
naturally colourless, molasses is present both in
sugar beet and sugar cane and conveys a
brownish tonality
The two main product categories are raw sugar
and refined sugaralthough there are many
sub-categories within those
In addition to its traditional domestic use, sugar is
increasingly consumed by soft drink
manufacturers, bakeries, and other industrial
customers to alter the flavour and properties
(eg preservation, texture) of foods and beverages
Plantation
Beet
Refining
Cane
Milling
Contents
Introductionsugar basics
Global sugar industrycurrent situation and future outlook
Main implications for global players strategy formulation
Appendix
Profiles of key global players
Sources of information
Deregulation in the
Technical advances
in irrigation and
genetically-modified
crops delivering
incremental
productivity
improvements
Conduct
Performance
Upstream activities
characterised by cyclical
returns, with operating
margins varying between
5% and 27% (based on the
point in the cycle)
Downstream operations
offering lower yet less
volatile profitability, with
refining margins around 9%
* Bagasse is created as a by-product from sugarcane milling activities, and it can be used as fuel for the refining plants
EU affecting
historical sugar
trade patterns
Structure
Biofuels boom
Gas
Oil
11.7
1.1
2005
BIOETHANOL
CAGR
4.1
15%
30%
19.1
12%
1980
2005
2010
Market size
in 2005
~US$25b
2005
3 Technology advances
23.2
10.6
2000
Biodiesel
Bioethanol
Yield
gallons/bushel*
Energy
requirements
Index
2.5
100
2.7
+ 10%
800
700
600
500
400
300
200
100
0
1995
Biofuel consumption
Billion gallons pa
30
-70%
Environmental/social interests
Negative environmental impact of fossil fuels
Global effects (global warming due to CO2)
Local effects (air pollution, toxicity of MTBE,
leakage of toxic product during processing)
New source of income for local farmers
Government support
Governments with commitment to decrease
dependency on foreign oil and reach Kyoto targets
Governments releasing biofuel targets or
mandates and supporting economics by subsidies
These drivers are all likely to favour rapid growth of the biofuels
industry over the medium-term
Crude oil prices expected to
Environmental/social
interests important in future,
strength of trend might
even increase
To
sugar price
Reduction in EU production by 67
million tonnes (up to one third of current
output)
Temporary support for farmers
Compensation for loss of income
Restructuring fund to encourage
uncompetitive producers to exit
Cost of production to converge towards
400 /tonne
Completely open market to imports from
poorer countries from 2009
EU as a potential net importer
Sugar producers who are not competitive should get out now for their own benefit
as well as for the overall balance of the marketthat is the logic of our reform
EU Commissioner Fischer Boel, November 2006
Actual
Agricultural output
Agricultural output
US$ Billions, 1990 prices
4,000
Forecast
R2 = 0.98
8,000
3,000
6,000
2,000
4,000
1,000
2,000
0
1980
0
83
86
89
92
95
98
01
04
07
10
13
16
22
Agricultural output
US$ Billions, 1990 prices
10,000
Actual
4,000
Forecast
R2 = 0.99
8,000
3,000
6,000
4,000
2,000
2,000
1,000
0
86
89
92
95
98
01
04
07
10
13
16
3000
2500
2000
1500
1000
500
0
1980
Rationaleas real
GDP per capita
rises, consumers
eat more, and
diversify their diets
0
83
Dietary habits
2025
19
22
Forecast
R2 = 0.97
2025
4,000
3,000
2,000
1,000
Rationaleshifts
in consumer
preferences
towards a higher
energy density
diet requiring
higher agricultural
output
0
83
86
89
92
95
98
01
04
07
10
13
16
19
22
2025
10
19
Agricultural output
1980
Rationale
increase in global
population driving
growing demand
for agricultural
products
Population
Population
Number of people
Millions
10,000
European Union
39.4
17,525
China
11,700
Brazil
9.6
57.3
10,800
United States
29.7
9,260
44.9
8,550
Mexico
53.3
5,482
Pakistan
3,850
Indonesia
3,800
2,539
24.8
16.3
34.1
Average 32.8
Source: USDA World Sugar report
11
Egypt
18.2
19,800
India
Net trade
Thousand tonnes
28,700
European Union
21,233
India
China
United States
18,430
10,500
Thailand
4,330
4,080
-2,336
243
6,000
5,200
NM
-1,190
6,888
Australia
Rest of World
4,873
4,230
2,700
sugar producer
and exporter in the
world
Tropical countries
in Latin America
and Asia-Pacific
are likely to
concentrate
production going
forward
-4,390
13,385
6,520*
Total
118,700
* Other major exporters include Guatemala, South Africa, Argentina, Colombia and Cuba
Source: USDA World Sugar report
Total
29,000
12
Mexico
18,250
Brazil
-0.9
-1.7
1.4
-1.2
0.9
1.3
2.0
1.7
1.3
2.0
Net
exporters
Brazil
European Union
Australia
Thailand
Guatemala
South Africa
Colombia
Cuba
Argentina
Mexico
18,250
4,873
4,230
2,700
1,391
1,050
920
732
520
243
1.5
7.8
0.9
4.2
4.4
3.2
1.7
5.2
13
Exports
Thousand tonnes of sugar
Although imports
from the largest net
importers (eg Russia
and United States)
will gradually slow
down, change in EU
legislation will allow
exporting countries
to experience
accelerated
growth rates
Net
importers
Thailand example
12.4
Guatemala
10.4
9.1
Mexico
7.8
South Africa
Argentina
7.5
China
7.2
6.6
Colombia
6.6
Thailand
5.5
Indonesia
5.3
Brazil
5.2
India
4.0
Pakistan
3.3
Cuba
3.1
Sucrose
per sugar
cane
12.2%
Sucrose
per
hectare
6.2
Sugar per
sucrose
Sugar per
hectare
Malaysia
Sugar
cane per
hectare
50.6
Australia
5.5
89%
Sucrose content
optimised through
GM crop technology
and matching crop
variety with
geographic latitude
Average 6.7
Source: USDA World Sugar Statistics; McKinsey
14
ESTIMATES
11.5
US
10
11.2
Cents/ 12
lb*
11
Mexico
10.2
8.6
7.7 7.9
8
7
6.0
6.7
6.5
China
Colombia
Thailand
South Africa
India
Australia
Brazil
Guatemala
4.8
0
0
Overall
productivity
10
15
5.2
20
25
30
35
12.4 10.4
40
45
4.0
50
55
60
65
7.2
70
75
9.1
80
85
NA
15
Non-sugar
Sugar
6.000
5.000
4.000
3.000
2.000
1.000
0
Sudzucker Tate & Lyle ABF (UK)
(Germany) (UK)
Tereos
(France)
Nordzucker Danisco
Cosan
(Germany) (Denmark) (Brazil)
American
CSR
(Australia) Crystal
(US)
Imperial
Illovo
Sugar (US) (South
Africa)
TongaatHulett
(South
Africa)
16
Global sugar price has tripled over the last 2 years, largely
correlated to rising oil prices
Price of raw sugar
USc/lb
20
80
70
CAGR
67%
16
60
14
CAGR
~0%
12
50
10
40
30
6
20
4
10
2
0
1999
0
2000
01
02
03
04
05
06
17
After 5 years of a
rather typical cycle with
no real price increases,
global sugar prices
have tripled between
200406,
predominantly due to
surging fuel prices
driving ethanol
production, and to a
lesser extent, drought
conditions in India
and Pakistan
18
Index
ESTIMATE
9.0%**
Sugar
Majors*
250
200
150
S&P 500
100
50
2006
2005
0
2004
612
2003
527
2002
Refining
2001
Range
Milling
* 20012005 data for sample including ABF, Balrampur, Danisco, and Tate & Lyle
** 2004 data from disguised client exampleconsidered an average peer
Source: USDA World Sugar report; Compustat; McKinsey
300
10.5%*
18
Percent
US Million
Acquirer origin
US$ 17.9 bn
14,859
Europe
1996-2001
46
Number of
deals
Source:
Deal logic
12,051
0
International
1,195
North America
546
Africa
482
Middle East
468
187
Asia Pacific
324
372
South Africa
35
905
3,189
1,205
2002-2007
54
45
Target origin
55
Deal value
19
Name of target
Suedzucker
Danisco
Cultor Oyj
Ebro Puleva
Panzani
Ferruzzi Finanziara
American Maize-Products
CSM NV
640
616
August 2006
Electricite de France SA
Montedison (14.13%)
613
May 2001
Greencore Group
Hazlewood Foods
10
CSM NV
Leaf Group
1,528
1,351
1,182
847
756
March 2000
May 2002
May 1999
April 2005
November 1995
July 2000
501
January 2001
446
June 1999
Deal logic
Date of completion
Source:
Deal size
20
Contents
Introductionsugar basics
Global sugar industrycurrent situation and future outlook
Main implications for global players strategy formulation
Appendix
Profiles of key global players
Sources of information
21
Upstream
focus
Logic
Key challenges
ethanol demand
Diversify revenue pool across different industries
Diversification
into adjacent
value chains
branded sugar)
Limit exposure to volatile commodity cycles
Exploit logistical arbitrage opportunities between raw
and refined sugar markets
at attractive prices
at attractive prices
and subsidies
Oil/energy companies arguably the
natural owners of the ethanol space
Downstream
focus
22
Low cost
position
capital)
Availability of substantial
land/sugarcane
Structurally
short market
Positive
regulatory and
political
environment
over time?
multinational corporations?
If not, how to manage a typically large,
atomised, politically-active farmer base?
23
Access/
influence over
sugarcane
producers
Typical issues
Sizeable
sugarcane
supply base
Details of criteria
Strong demand
outlook
Under-served
domestic
market
opportunities
Steep domestic
cost curve
Competitive
access to raw
sugar
products
overseas?
24
Typical issues
Details of criteria
Positive
regulatory
environment
Typical issues
cultivated areas
Costyields, crop prices,
conversion costs
Access to
feedstock
production
Strong demand
outlook
Details of criteria
25
Contents
Introductionsugar basics
Global sugar industrycurrent situation and future outlook
Main implications for global players strategy formulation
Appendix
Profiles of key global players
Sources of information
26
Company highlights
Key financials
HeadquartersLondon, UK
Ownership-Wittington Investments Ltd 54.5%
Business mix (% total revenue, % total Op Profit)
AU$ Millions
Geographic mix
UK 52%, 56%
Rest of Europe 12%, 13%
Americas 19%, 19%
Australia, Asia & Rest of World 17%, 12%
01
03
05
Revenue
EBITDA
Net income
Assets
Equity
Debt
Market cap
10,912
1,218
600
9,673
6,891
1,966
8,834
12,125
1,388
805
11,634
8,161
2,626
10,462
13,886
1,769
823
14,358
9,129
4,256
16,230
EBITDA/sales
ROIC
Debt/equity ratio
P/E ratio
Market/book
ratio
11.2%
na
0.29
17.3
1.28
11.4%
na
0.32
18.1
1.28
12,7%
na
0.47
14.8
1.78
Poland4 beet
sugar factories
(~200kt sugar)
Comments
Year
AustraliaGeorge
Weston Foods
Chullora bakery
27
Historical developments
Current projects
international presence
through M&A driven
expansion
In anticipation of European
sugar reform, reduce
reliance upon the sugar
business and diversify into
other food businesses and
retail, eg Primark
Consolidate investment in
Attractiveness
Pros
Cons
Dependence on
Future plans
acquisitions to deliver
growth
Overdependence on the
European market means
that the company is highly
exposed local factors such
as changing regulations
and economic conditions
28
Company highlights
Key financials
AU$ Millions
Revenue
EBITDA
Net income
Assets
Equity
Debt
Market cap
EBITDA/sales
ROIC
Debt/equity ratio
P/E ratio
Market/book
ratio
01
03
05
1,333
2,870
2,917
232
102
3,524
1,068
2,457
na
Few relevant
financials
available
8.0%
na
2.30
na
na
HeadquartersLille, France
Ownership75% Union Sucre Ethanol, 25% Union BS
Sizesales 1,757m, 3.24mtpa sugar, 600mlpa EtOH
Value chain participation
Beetinbound logistics, u/stream and d/stream
processing, outbound logistics, trading and marketing
Canemilling, outbound logistics, refining, marketing
Ethanolcereals, sugar and synthetic production,
marketing
Othermolasses, cereals, farm supplies and ag
product sales
Geographic mixFrance 62%, Brazil 29%, Czech Rep
6%, Mozambique 2% Romania 1%
Comments
Year
French Reunion
1 cane mill (~100kt pa),
packaging plant, distillery
29
Historical developments
Current projects
Consolidate to strengthen
position in EU
Strong push into Brazil
Grow Biofuels and
industrial alcohol
access to EU through
consolidation in Austral Africa**,
Mauritius and retention of
Reunion assets
Grow cereals exposure
Focus on diversification
Origny, Fr
Construction of 4th Guarani mill
in Cardoso. 900ktpa crush
producing 77Mlpa EtOH
Acquisition of 5th mill (Tanabi)
from Petribu
Attractiveness
Pros
Cons
Complex cooperative
Focus on diversification
Diversify business,
primarily into ethanol
and wheat/ cereals
supply chain (S&H, food
ingredients, trading and
ag supplies)
Expand outside EU
ownership
Unclear strategic
rationale/unproven success at
horizontal diversification
strategy
High exposure to EU markets,
both in terms of earnings flows
and assets
Lack of visible growth options
30
Future plans
plant in Lillebonne, Fr
Company highlights
Key financials
AU$ Millions
01
03
05
Revenue
EBITDA
Net income
Assets
Equity
Debt
Market cap
7,577
578
5,188
2,077
3,112
3,266
7,485
756
5,237
2,401
2,836
3,620
8,430
1,029
361
6,676
2,130
4,546
6,293
EBITDA/sales
ROIC
Debt/equity ratio
P/E ratio
Market/book
ratio
7.6%
8.2%
1.5
14.1
1.6
10.1%
12.3%
1.2
9.8
1.5
12.2%
12.1%
2.1
9.9
2.9
upgrades/expansions of
assets and joint ventures
Strong capital
appreciation both in
absolute and relative
terms
Sucralose is expected to
account for >80% of EBIT
growth F200510
UK2 factories
sugar processing,
cereals, starches
f
Mexico (49%)3 sugar
cane mills linked to
refineries and distilleries
Portugal
sugar refining
Vietnam (60.7%)
cane sugar
plantation and mill
Brazilsugar and
citric acid trading
In total
65 production
facilities in
29 countries,
predominantly EU
Molasses
businesses
Barbados
Belgium
Brazil
France
Germany
Ireland
Italy
Mauritius
Mozambique
Netherlands
Portugal
South Africa
Slovakia
Spain
31
Canada
sugar refining
Comments
Year
Historical developments
Current projects
Focus on selling
underperforming
businesses and partnering
to explore alternative
growth avenues
Reduce EU exposure
Strong focus on Splenda
as key growth engine
Attractiveness
Pros
Cons
Grow value-added
products
Maintain commodity
interests to ensure low cost
manufacturing base
32
Future plans
monosodium glutamate
production unit, Orsan to
Ajinomoto
2003T& L and Igene Biotech.
Inc. announced a 5050 joint
venture to produce Aquasta, a
natural form of the nutrient
astaxanthin
2005T& L and DuPont
announced a new US joint
venture to produce Bio-PDO
textile polymer ingredient from
renewable resources
HeadquartersCopenhagen, Denmark
AU$ Millions
Ownershippublic
Revenue
EBITDA
Net income
Assets
Equity
Debt
Market cap
EBITDA/sales
ROIC
Debt/equity ratio
P/E ratio
Market/book
ratio
Comments
Year
01
03
05
3,948
731
202
6,193
2,805
3,103
3,447
3,657
760
217
5,643
2,598
2,764
3,257
4,663
900
126
7,194
2,767
4,077
5,577
18.5%
20.8%
19.3%
1.11
12.85
1.23
1.06
13.92
1.25
1.47
2.02
Sweden
368,000 tonnes
Process 18,000
tonnes of beet daily
Finland
146,000 tonnes
Denmark
421,000 tonnes
Trialling refining of imported raw cane
Lithuania
82,000 tonnes
Consolidating from 3 to 2
factories in 2005
Germany
125,000 tonnes
Company highlights
33
Historical developments
Current projects
ingredient player
Achieve scale economies
in established sugar
businesssecures 7% of
EU quota (4th largest
producer)
Attractiveness
Perceived strategic focus
biotechnology business
Consolidated operations to
Pros
Cons
operations
34
Future plans
Acquisition of Genecor
Contents
Introductionsugar basics
Global sugar industrycurrent situation and future outlook
Main implications for global players strategy formulation
Appendix
Profiles of key global players
Sources of information
35
Industry trends
USDA Foreign Agricultural Service
IBIS World
International Sugar Organisation
Fitch Ratings
36
CONFIDENTIAL