Introduction:

The purpose of this report is to critically examine the trade and investment opportunities
of automotive sector in India. This report determines information and in-depth
understanding of the growth potential of trade of Indian automotive market.
This report begins with the study of KIA motors, its background and its global
involvement. The report critically analyses the automotive sector of India. The report
shows the country profile, market conditions & infrastructure situations of India. The
report continues with the porters 5 forces which regulates and determines the threats
coming from the diverse issues of the market. Following part of this report discusses the
SWOT analysis of KIA motors, recognizes the level of competition it may face after
entering into Indian markets. The report also studies the customer perception about
cars, the entry strategies, marketing strategies, objectives & goals. Finally the report
concludes with the recommendations which may enhance KIA motors successfully
expanding its future operations in foreign markets.
The automotive industry designs, develops, manufactures, markets, and sells the world's motor
vehicles. In 2008, more than 70 million motor vehicles, including cars and commercial vehicles were
produced worldwide.
This paper is focused on the global automobile industry its economic potentials, trends, economic
impact, and its implication to the business world. Moreover, the case study will analyze the case of
Russia. This country is considered as one of the world's superpowers alongside with the United
States from year 1945 until its break - up in 1991. Russia is one of the fifteen union republics who
belongs to the Union of Soviet Socialist Republics (USSR) or commonly known as the Soviet Union.
It was a model state governed only by the Communist Party.

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