m

Mobile
Accessories

Our mission is to become the leading cellphone

accessories brand, providing simple and functional
accessories that enhance the user experience.

Organizational Chart
Ana Carolina
Carolina
Ana
Davis(President)
(President)
Davis
Libna Loether
Loether
Libna

(Chief Financial
Financial Officer)
Officer)
(Chief

Yaneth Gomez
Gomez
Yaneth
(Controller)
(Controller)

Corporate Offices:
Offices:
Corporate
15500 S.W.
S.W. 80
80 Street
Street Miami,
Miami, FL
FL 33165
33165
15500

Yuset De
De La
La
Yuset
Cruz
Cruz

(Chief Operations
Operations
(Chief
Officer)
Officer)

Company Goals

Short Term Goals:

Introduce our

product to as
many people as
possible.

Long Term Goals:

Our long term goal is

to become the
costumers first
choice for cell phone
accessories.

Cell Phone Stand

Survey
Survey
Results:
Identified the need
Type of consumer
Type of Distribution
Identify a Price
Point

Marketing
Research
Knowing
the
Consume
r

Marketing Research

Shoppin
g
Habits

Marketing Research

Response to
the Product

Test Marketing
Focus Group

After test product

was introduced
created a domino
effect.
90% wanted one
immediately.

30% wanted a
customized
design.

Cell Phone Stand

Product
Characteristic
s

Simple
Functional
Convenient
Great Value

Capital Investment
Credit Cards
$7,000.00
Bank Loan
$5,000.00
Combined
$3000.00
Savings
$15,000.00
Total Investment

Pricing Strategies
Target Cost Strategy
Based on what
customers will pay

Psychological pricing
$3.99

Low enough to gain

market share

Impulse Item

Promotion
Magazine
s

Trade Shows
Retail Stores

Advertising

Direct Distribution

Intensive Distribution
Rack Jobbers

Commercialization