You Enter Subway.

Step 1 - Select Breads(out of 4)

Step 2 - Select Size (out of 2)
Step 3 - Select stuffing (out of 8)
Step 4 - Select sauce (out of 6)
Step 5 -Select the way it is served (Grilled or Plain)
In this case one can choose from a few sub-items and prepare a wide range of
items according to the choice of the customer.
This is the Mass Customization Principle which goes for a food industry.

What is Mass Customization:Subway produces high volumes of subs or meals. However it has few raw
materials towards making the end products. The variety of these end items is
high.
It is the creation of high volume product with large variety so that a customer
may specify model of his exact requirements of a large volume of possible end
items arising from a few raw materials.

What is needed for Mass Customization:One needs to have following three things to implement Mass Customization1.Product Modulation
2.Process Modulation
3.Supply Chain Integration

1. Product ModulationThe subs, meals, or footlong sandwiches in the SUBWAY menu can be product
modulated. Each of these end items have distinct ingredients which are
A product modulation means that a product can be broken down into its system
ingredient parts. These are separable and form basic building blocks towards the
finished product.These parts can be subassemblies, subparts or an ingredient
part. The constituent parts have distinct characteristics, features and different
components characterized different end products or features of the end
products.
By product modulating the subway systems, once can produce number of
different products.

Statistically speaking, by multiplicative theorem Subway can have 4*2*8*6*2=

576 unique subs.(Breads(out of 4), Select Size (out of 2),Select stuffing (out of 8),
Select sauce (out of 6), Select the way it is served (Grilled or Plain - out of 2)
(However many of them are functionally identical or are redundant or in simple
terms, NOT TASTY NOT FEASIBLE kind of..)

2.Process Modulation
All Subway menus are process modulated. Making a sandwich/sub being a simple
process, modulation is easy and directly implemented.
A process modulation means that the process is so flexible and changeable that
all processes can be inter-changeable and can be done without a lot of human
resource.

3.Supply Chain Integration

Supply chain for subway typically will consist only of Procurement, Production
and Self delivery. As there are few raw material towards the finished product, the
procurement process is standardized and can be managed easily without
managerial interference.
Supply chain integration consists of collaborative procurement taking into
consideration the daily consumption.

Some other examples of mass customization read :

http://www.cbc.ca/radio/undertheinfluence/have-it-your-way-how-masscustomization-is-changing-marketing-1.2801780