Optical Distortion Inc

New Product Introduction

Anuj Garg
Mohit Sharma
Nitish Shrivastava
Ramakrishna
Sarika Bikkani
Vibhor Dhote

Context

Contact lens for chickens

Usage
Used to partially blind the chickens
Chicken eats less
economic advantage to farmers
Used to prevent Cannibalization
Pecking, tearing and consuming
of skin, tissue or organs of flock
mates
Can be due to Social, Genetic
and Environmental reasons

Product Features

Poultry Industry
Three types of market :

Segmentation & Targeting

These farms have been

declining at a rate of 25%
every year.
Small farms are normally
family owned, thus reluctant
to new technologies.
ODI can focus its promotion on a
narrower set of farms in order to
obtain greater returns.
Operate on a wider scale and
higher profit, thus are more
sensitive to such advances.
High flock size means a huge
reduction in overall costs for the
farms adopting ODI lenses
Target these farms