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A Report of Apple
TABLE OF CONTENTS
Apples History the Early Year.
..6
Apple with Steve Jobs..
....6
Apple without Steve Jobs..
....6
The return of Steve Jobs.
...7
Apples Financial History.
.....7
Apples other
Products
8
MacBook..
.8
iPod.
.9
iPad.
.9
Apple Watch..
.9
Apples Competition ..
...9
What Makes Apple
Different?.................................................................................................
............10
Why is Apple So
Popular?...................................................................................................
.................10
Illustrations
(Infographics)
had to offer, Sculley made the decision to bring Jobs back into the company as the
interim CEO, merging the software that Jobs had created during his break from Apple.
Ultimately, they partnered with Microsoft to create a apple computer that had office
software (Richardson &Terrell, 2008). Once Jobs was back with Apple, officially
becoming the CEO in 2000, the brand began to make a dramatic turn for the better. Jobs
introduced exciting new concepts that caused the brand to skyrocket in popularity,
creating the most popular media software: the Ipod, along with Itunes changed the way
people were able to enjoy their media entertainment (Richardson &Terrell, 2008). On
October 5, 2011 Steve Jobs passed away; however, Apple remains to carry on his legacy.
Financial History
From 1980 until 2001 just before Apple released the first iPod, Apples price per
share never went above $25. Once the iPod was released Apples shares more than
doubled. The price did not hold for long, it soon dropped back under $25 per share where
it consistently stayed until 2005 when apple released the first iPod touch. In 2005 apples
stock was now valued at $75 per share and in 2007 when apple released the first iPhone
stock soared to almost $200 per share. Then in 2010 with the release of the iPad apples
shares reached a all time high of just under $300 per share. (NBC news) Currently Apple
is only trading around $120 per share.
The iPhone
The Apple iPhone is revolutionized the cellphone market with its release in 2007.
It was one of the first user friendly touch screen phones that was able to be used by all.
The convenient applications and web access allowed people to use a phone in a way that
we had never seen. Soon after many phone companies begun releasing phones that
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looked similar to the iPhone but none of them were the iPhone. With apples universal
software that is unique to only apple devices it was hard to imitate. Eventually the
android market also took off and then apple had a serious competitor in the cell phone
market. Even today with 9 different model upgrades the iPhone is still going strong.
Apples Other Products
Apple is a producer of technological products. Their current product line up
consist of computers, MP3 players, tablets, cellphones, and smart watches. All apple
products use a unique operating system that is universal across all apple devices and is
not offered on any devices not produced by Apple. (Apple)
Apples line of desk top computers consist of the iMac, Mac Pro, and the Mac
Mini. Each of the computers has the same operation system but each has different
memory size, physical dimensions, and processing capabilities. Prices start at $1,090 and
go as high as $2,999. (Apple)
Apples line of laptop computers consist of the MacBook, MacBook air, and
MacBook Pro. They all have the same operating system and just like the desktop
computers they each differ in physical dimensions, memory size, and processing
capabilities. Prices start at $1,099 and go as high as $2,499. (Apple)
Apples MP3 Player, the iPod. Has been very popular over the last ten years and
over the last ten years the iPod has underwent drastic upgrades. It started as just a MP3
player used to play music. Over time and with each new upgrade the iPod gained more
capabilities and today the iPod has almost all the features of the iPhone including a
camera and Wi-Fi. Apple has a small selection of iPods to choose from. They are the iPod
shuffle, iPod Nano, and iPod touch. The iPod shuffle is only used for listening to music
and has a very simplistic design. The iPod Nano has a small touch screen and allows you
to connect to Wi-Fi to purchase music. The iPod touch is basically a cell phone that can
only be used with a Wi-Fi connection. On the iPod touch you can take pictures, access the
internet, download and use applications, send text messages and even conduct voice calls
over a Wi-Fi connection. The iPods range in physical size, capabilities, and memory
capacity. They prices range from $49 to $399.
Apples version of the ever growing tablet is the iPad. The iPad comes in a mini
form, an ultra-thin form and the normal form. They are essentially a hybrid between a
computer and a cellphone. Some have access to a cellular network and can be used
similarly to a cellphone and some operate off of a Wi-Fi connection. The iPads are very
similar to the iPhone just on a larger scales. The price for the iPad starts at $299 and goes
as high as (Apple)
Apples newest addition to their product line is the apple watch. The apple watch
is a smart watch that connects to your iPhone via Bluetooth. Through the apple watch you
can listen to music, talk on the phone, and send text messages. Also, the apple watch
functions as an activity tracker and tracks your movement throughout the day and can
give you a summary of your activity.
Apples Competitors
Because Apple is a technology manufacturer they are a part of a very large market
that consist of many large names some of which include LG, HTC, Samsung, Acer,
Microsoft, Hewlett Packard, and many more. But, Apples biggest competitors are
Samsung and Microsoft. Samsung is apples biggest competitor in regards to hand held
devices. Samsung has cell phones, tablets, and even smart watches. Apple and Samsung
compete when it comes to innovation on newer devices and in their advertisements they
us this to their advantage. The best example would be when apple released the iPhone 5
with a larger screen Samsung had already had a larger screen for quite some time and
even stated so in an advertisement. Apples biggest competitor in the personal computer
market is Microsoft. Microsoft is the largest personal operating system in the world. With
apple coming in second place. Microsoft does have small selection of personal computers
but, almost all other personal computer manufacturers use Microsoft operating systems
making it a pretty universally used system and putting it at the top of the market.
What Makes Apple Different
The biggest thing that makes Apple different from their competitors is that Apple
has a software that you can only get on Apple devices. By doing this, Apple ensures that
if consumers like their operating system they will have no choice but to purchase apple
products. Also, Apples products are known for being of a higher quality and they tend to
reflect it in the price.
Why is Apple so Popular?
Apple is such a popular brand because their products are so user friendly.
Everyone can use Apple products because they are extremely continent. They have good
customer service and are known for having quality products. Even when Apple has
glitches with new software they quickly resolve issues with software updates or recalls if
it isnt a software issue.
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Reference(s):
Bajarin, Tim. "6 Reasons Why Apple Is Successful." Time. Time, n.d. Web. 03 Nov.
2015.
How Apple Became the Worlds Most Valuable Company, Explained.Vox. N.p., 28 Oct.
2015. Web. 04 Nov. 2015.
Infographic: The IPhone Is More Vital Than Ever to Apples Success. Statista
Infographics. N.p., n.d. Web.06 Nov. 2015.
10 Reason Apples IPhone 6S Is So Successful So Soon. 10 reasons Apples IPhone 6s
Is So Successful So Soon. N.p., n.d. Web. 04 Nov. 2015.
Richardson, A., & Terrell, E. (2008, April). Apple Computer, Inc. Retrieved from
http://loc.gov/rr/business/businesshistory/April/apple.html
Apple Press Info. (n.d.). Retrieved from https://www.apple.com/pr/products/ipodhistory/
Apple - Press Info - Apple Launches iPad. (n.d.). Retrieved from
http://www.apple.com/pr/library/2010/01/27Apple-Launches-iPad.html
In pictures: History of the Macbook (pictures). (2011, February 25). Retrieved from
http://gadgets.ndtv.com/photos/in-pictures-history-of-the-macbook-9213
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NBC News: Apple Stock Timeline: From the Apple III to the iPad.(n.d.) Retrieved from
http://www.nbcnews.com/id/36141953/#.Vj-S1KSzbIU
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