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Savannah Valentine
Professor Lynn Raymond
UWRT 1103-015 (Revision)
November 2, 2015
DreamWorks: The Evolution of the Boy Fishing on the Moon
For the semester long group project, my group and I decided to focus on the evolution of
movie companies throughout history; additionally, we plan to compare some of the most popular
film production producers in order to adequately portray how each company differs. In order to
break up the assignment, we decided to give each of three group members certain movie
companies. Of these companies I chose to focus on: DreamWorks Studios, Pixar Animations, and
Marvel Studios. Primarily, our plan for beginning our project is to depict the history of each
company beginning with the selection of their logo since it is such an important part of each
companies marketing and reputation.

Figure 1: Steven Spielberg's Original Idea for DreamWorks logo. Artist: Robert Hunt.
Source: Stark, Tony. "The DreamWorks Logo."

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Throughout the years, DreamWorks Studios has used a variety of pictures to depict the
studio and its purpose. In 1994, Steven Spielberg, Jeffrey Katzenberg, and David Geffen came
together to produce DreamWorks Studios, but did not have a certain marketing strategy in mind.
However, Steven Spielberg wanted to create an image that denoted the Golden Age of
Hollywood; with this thought process, he imagined a man fishing while sitting on the moon.
After discovering that a digitally compiled image would not do the company justice, Spielberg
hired a man named Robert Hunt to draw the logo. During his artistic composition, Hunt
suggested that the man be a young boy instead. Additionally, Hunt thought it would be beneficial
to the companies marketing to include the original founders of the company in the logo. In order
to do so, Hunt added the initials SKG which represent the last names of the original three. This
arrangement of imagination and artistic ability aided in the creation of the first notable
DreamWorks Studios logo (see Fig. 1).

Figure 2: The modernized logo depicting the growth of the company.

Source: Stark, Tony. "The DreamWorks Logo."
While the popularity of the company grew, the founders agreed a revision needed to be
made to the logo to represent the growth of the organization. In order to do so, they decided to
add computer graphics to modernize the appearance of the logo. However, they did not want to
completely change the ingenuity of the logo, they just wanted to spice it up a bit. This

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enhancement included the use of digitally created clouds surrounding the boy fishing and the
moon. This logo, although not the current one used today, is by far the most notable when
referring to DreamWorks Studios (see Fig. 2). The most recent revision made to the DreamWorks
Studios logo happened not too long ago. Despite not inducing any major changes to the unique
logo, the additives allowed for a more visually appealing effect. Specifically, the current logo
now contains the word DreamWorks in which each letter is depicted in a bright color which
generates a juvenile connotation (see Fig. 3).

Figure 3: The current logo which was composed using the original two logos.
Source: Stark, Tony. "The DreamWorks Logo."

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Works Cited
Stark, Tony. "The DreamWorks Logo." Logo Design Blog Logaster. Logo
Design Blog, 27 Sept. 2012. Web. 02 Nov. 2015.