VOGUE

Vogue provides all the latest and crucial fashion

news to the people who care about it most
We give them access to exclusive interviews sneak
peeks at upcoming collections and where they can
buy the cutting edge of fashion for their own
collection so they can live the luxurious life we
know they deserve.

What are the audience

characteristics?

They lead a stylish lifestyle, and spend a

lot of their money on tickets to fashion
shows and purchases the latest
designer fashion.
92% of readers Buy designer fashion
54% would recommend to a friend who
later subscribes to the magazine.

Vogue Tablet
The average reader age is 28
There is 8399 and counting and is the
highest circulating digital fashion
magazine.
It paves the way for more sophisticated
advertising opportunities like
embedded videos

Print Platform
Vogue is celebrating100 years in
2016
There is a 200058 Circulation
with over 1 Million readers

The average age of the reader is

34
The majority of our readership is
ABC1 (71%)

Each issue on average is read 6

times with 3 hours spent on
each.
Vogue is mentioned in the news
4 times a day and this ears over
1 Million pounds worth of
coverage

Vogue Global (Website)

21 editions reaching 40 Million people
2.1 Million unique users

32 Million Page impressions

95% Female users with an average age of 28
60% people believe Vogue is the most influential fashion website compared to
its competitors
89% of vogue.co.uk users own and buy premium fashion
92% of Vogue.co.uk users own premium beauty products.

Audience Profile
They are high flying Class A
Women aged 25-40. They are
either single or married. They dont
have much free time but enjoy
listening to independent music and
exercising to keep their figure in
check. They spend their down time
plugged into the fashion world and
use vogue as their menu to good
style. They live in an urban area to
be close to their work. The majority
are heterosexual and identify as
atheist or Christian. A vast majority
are white British with their regional
identity being English

Qualitative findings

Other references
http://digitalassets.condenast.co.uk.s3.amazonaws.com/static/mediapack/vogue_media_pa
ck_latest.pdf
https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/