The University of Poonch, Rawalakot Azad Kashmir

(Faculty of Management Sciences)

Final Term

MBA-IV Sumer

Marketing Mgt

Marks 50

Time.1hour

Date:10-9-2015
Q 1 Explain graphically new product development process?
Q 2 What necessary measures are taken while product modification?
Q 3 Discuss in detail product life cycle?
Q4. What is planned product obsolescence?

Good Luck!

The University of Poonch, Rawalakot Azad Kashmir

(Faculty of Management Sciences)

Mid Term
Date:19-10-2015

MBA-IV Sumer

Marketing Mgt

Marks 30

Time.1hour

Q 1 What is Product line decision and line-stretching decision? Is there any difference between these two terms ? explain with reasons?
Q 2 Briefly explain the scope of Marketing research?
Q 3 Critically Comments on the factors influencing consumer behaviour?

Good Luck!

The University of Poonch, Rawalakot Azad Kashmir

(Faculty of Management Sciences)

Mid Term
Date:19-10-2015

MBA-IV Sumer

Marketing Mgt

Marks 30

Time.1hour

Q 1 What is Product line decision and line-stretching decision? Is there any difference between these two terms ? explain with reasons?
Q 2 Briefly explain the scope of Marketing research?
Q 3 Critically Comments on the factors influencing consumer behaviour?

Good Luck!

The University of Poonch, Rawalakot Azad Kashmir

(Faculty of Management Sciences)

Mid Term
Date:19-10-2015

MBA-IV Sumer

Marketing Mgt

Marks 30

Time.1hour

Q 1 What is Product line decision and line-stretching decision? Is there any difference between these two terms ? explain with reasons?
Q 2 Briefly explain the scope of Marketing research?
Q 3 Critically Comments on the factors influencing consumer behaviour?

Good Luck!