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social media savvy will definitely win you votes. You have to target a
large demographic who usually dont vote through the use of the
Internet. This includes Americans ages 18-25. The Internet is
definitely a unique way to get across to the millions of people that are
always online. The Pew Research Center's Internet and American Life
Project states that young adults (ages 18 to 29) are the most likely to
use social media fully 90% do. Still, usage among those 65 and older
has more than tripled since 2010 when 11% used social media. Today,
35% of all those 65 and older report using social media, compared
with just 2% in 2005. As a result, it appears that it will be extremely
important for you to utilize social media to move forward in your
campaign.
Importance of the Swing states
There are several determining factors that influence voting
during election time. As your official Campaign Consultant it is my
duty to address these factors in effort to maximize the voting
population and understated in which demographic groups we can
improve voter turnout. I have put together demographics for the state
of Colorado and Wisconsin for the year of 2012.
Colorados median household income is $56,765, which tells us
that this state is occupied by many middle class families. Only 46.4%
of the people from ages 18-24 have completed some college or have
an associate's degree, but only 28% have graduated high school.
Using this information, we can promote the importance of education
and make sure that it is available to more students. By these
statistics, we can see that our focus in winning their votes would be to
make sure that students are able to flourish more in schools and be
certain that thy get the help that they need. While taking these
numbers into consideration, you must be willing to provide enough
resources to encourage this particular demographic that their vote is
just as valuable as the next. These efforts could potentially persuade
these non-utilized votes in your favor.