Enticements

Airtel always remember that distributors are the source of their

profit and also if they maintain a good relationship with
distributors it will be long term benefit for a company. Airtel keep
in mind that meeting with distributor always be short so be ready
for rapid fire negotiation and dont offer everything! Like poker.
Policies divided into antes and pluses
Antes: antes Policies that are necessary to get the company into
the COD business. Airtel gives their distribution some point like
profitability, speedy deliver their product.
The enticements they are offering to their distributors are given
below
Speedy delivery: Airtel has total 111 distributors arcos the
country, they divided into 5 zone Dhaka South, Dhaka North,
Bogra, Chittagong and Khulna for delivery their product. So
distributor can easy full fill the demand of a product within a short
time.
Product warranty: Airtel company maximum time deliver
their product by courier service and for this reason
company assure distributor that if distributor cannot get
their product company full fill the damage.
Payment terms: Airtel always takes their full payment in advance. Distributors pay
their payment along with their order in bank.

Pluses: Policies that strengthen the position of the company and

make an advantageous difference between the company and the
main competition.

Full product line/ mix: Airtel has categorized its products

in two types

priduct

Customiz
ed
Product

Standard
ized

Pre-Paid

Postpaid

Dosti

Ultra

Forti

Elite

Hoichoi

pluse

Adda
Super adda
Gangtalk
Soabi
Golpo
Dolbol
Kotha

coporate

Corporates is provided
as a customized service
to different medium and
large organization and
Professionals. This
customization allows
interesting call and sms
charge among the
member of the
organization, fax and
internet service within
the organization
branch. The customized
service of one
organization is never
told to other or

CONSISTENT AND RESPONSIVE SALES AND MARKETING

SUPPORT: